Standing On Service Podcast

Welcome to Standing On Service! Here we uncover the best possible ways of service. A show that enables listeners to learn and grow their business with insight and knowledge. Listen to business owners, leaders, professionals, and people on the front line of service talk about their experiences, and strategies to give excellent service.

The 5Y Framework for Taking a Company from Functional to Phenomenal with Jevon Wooden 05/03/2024

Generating More Leads and Finding Your Audience with Tai Goodwin of That Marketing Team 01/31/2023

Protecting Your Business with Proactive Legal Advice 05/21/2022

Onboarding in a Way That Builds Trust and Connection 04/23/2022

The True Metrics of Progress 03/01/2022

The True Metrics of Progress In this episode of the podcast, Tim Francis joins Troy to talk about the true progress metrics for any business. Tim Francis is an expert in finance who helps businesses create and collect the cash they need to deliver great service by focusing on the four true progress metrics: free cash, market value equity, internal fulfillment, and external contribution. Tim explains why vanity metrics like revenue and number of customers cannot predict if a business will stay in business, and how to use the true progress metrics to gauge how your business is doing. Tune in to find out more. Key Takeaways: Creating a great client experience is important, but every business needs to have the cash and funds to do that. As an entrepreneur, Tim made some business decisions that led him to have a negative net worth. His business seemed like it was thriving from the outside, but in reality, he was broke. Entrepreneur culture celebrates all the vanity metrics like revenue, clients, locations, etc. but that’s not true progress. In fact, those are some of the worst ways possible to determine true success and true progress. To master entrepreneurship, you need to realize that it’s a journey, not a destination. There are four true progress metrics: free cash, market value equity, internal fulfillment, and external contribution. Tim explains these four metrics and how he uses them to gauge progress in a business. Internal fulfillment doesn’t mean that every day is going to be happy. External contribution is about investing in your staff, in your team, in your customers, and even in your community. Revenue is an important metric to get started, but it’s not true progress. No business went out of business because of a lack of revenue. What actually allows a business to stay alive is cash, not revenue. Tim shares an example of how a business could have money but not actually have cash. It’s possible to have the right intentions but poor execution. What is Tim’s advice for people who think they need to have more customers to make more money and generate more free cash? There is a false belief that sales cures all but that is not true. You can’t play hard with cash. It’s important to take into consideration free cash before making any big decision. A cash flow forecast can help with that. Connect with Tim and learn from him through his three-day workshop Know Your Numbers. External Links: /episode/index/show/standingonservicepodcast/id/22294676

Unlock the Leader 02/22/2022

Unlock the Leader In this episode of the podcast, Yigal Adato joins Troy to talk about how business owners can unlock the leader within them. Many business owners work hard, but not smart and they don’t tap into their leadership potential. Yigal outlines the three steps business owners need to take to become better leaders as well as the four profit pillars that will help them create a thriving and successful business. He also shares more about how to create an epic experience for customers that will keep them happy and coming back for more in years to come. Key Takeaways: Yigal Adato shares his background working with his brother to start a chain of pawnshops, and how he made the transition to becoming a coach and consultant helping other business owners grow their businesses. Many business owners work very hard without unlocking their leadership. They may be making money, but they aren’t working intelligently or smart. There’s no room for growth in an organization if the leader is not committed to learning and doesn’t have focus. Part of that comes from being truthful with yourself and seeing what needs to be fixed or improved. Step 1 is waking up to the truth. There are four elements to consider: connection, condition, currency, and conviction. Most business owners don’t look at their numbers and don’t know where they stand in terms of profit and loss. Sometimes, it’s because they don’t know how and they’re afraid to admit that. Step 2 is doing the work and improving on the four elements. The most important part when taking action is being consistent, because consistency creates security. Step 3 is lead up — creating leaders in your team and bringing them up with you. As a leader, you have the responsibility to inspire passion in your team. Being a leader isn’t about being nice, but people want to feel like you care about them. Yigal talks about the four profit pillars: leadership, marketing, strategy, and the epic experience. The epic experience element is especially important because of the pandemic. Everything has moved online and people are talking about their epic customer experiences online, whether they’re amazing or horrible. Creating an epic experience doesn’t take much, and it isn’t about spending money. It’s playing the long game, not the short game. The worst thing is when companies go “dark” and stop communicating or connecting with their customers. An epic experience starts way before the customer walks in the shop, and continues past the sale. Ask your customers and your team for feedback and to grade you on your customer service, and as a leader. There will always be bad apples in an organization but with consistency, you can make sure your team has clarity on what they need to do and how they need to show up. Learn more from Yigal by downloading his free PDF and connecting with him on social media. External Links: Yigal Adato on , , , /episode/index/show/standingonservicepodcast/id/22216487

Low-Cost Social Media Marketing and Lead Generation 02/02/2022

Low-Cost Social Media Marketing and Lead Generation In this episode of the podcast, Victoria Lee joins Troy to talk about her business, 100 Pound Social. Victoria Lee co-founded 100 Pound Social in 2017 to offer B2B companies low-cost social media marketing and lead generation services, as well as blogging services that complement their marketing and SEO strategy. Victoria shares more about using LinkedIn as a lead generation tool, why small business owners would benefit from using her services, and how she has managed to create a successful business by focusing on a very small suite of services. Key Takeaways: Victoria named her business based on her main offer — social media content plans that start from just £100 a month. At 100 Pound Social, Victoria and her team offer B2B companies low-cost social media marketing and lead generation services, as well as blogging services that complement their marketing and SEO strategy. Victoria explains how her company has pre-packaged services they offer small B2B business owners, and how this allows them to keep costs low. Instead of offering services across all platforms, Victoria has chosen to focus exclusively on certain platforms and services. Adopting a more focused approach has allowed her team to hone their skills in this area, and become excellent at their work. B2B companies get the highest return on investment when they invest in marketing through LinkedIn, especially when it's done through their personal profile. Victoria explains more about the LinkedIn marketing and lead generation strategy she offers clients and how that helps them grow their business. It can be tricky to target the right person with the decision-making abilities in the company via LinkedIn. Victoria explains how she ensures that her clients always connect with the right people for their business needs. Victoria talks about paid ads. Why do they work for some people and not others? What does it take for paid ads to start seeing a return on investment? It can require a high investment and a lot of time for paid ads to have a return, and most small business owners cannot afford that. Victoria addresses some of the common misconceptions about using LinkedIn for lead generation. What she offers clients is not rocket science, but it does require time and effort to do it, which most small business owners do not have. With paid ads and ranking on Google, it can take time to see results. Victoria’s clients often see results within two weeks of starting their plan. Victoria offers all new clients a 20-day money-back guarantee. Having worked with over 200 customers, Victoria is confident in what she offers clients and stands behind her service. External Links: /episode/index/show/standingonservicepodcast/id/21979868