3. Grow Your Community through Podcasting | Jared Easley
Podcast Coaching with Christine
Release Date: 07/22/2019
Podcast Coaching with Christine
Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.
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Melissa Guller is a course creator, podcast coach and host of Wit and Wire. She is also the Marketing Director at Teachable. In this episode, we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.
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Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants.
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This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues with Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too.
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In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.
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Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey.
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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
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Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference: Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars.
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“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.
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Cherie Rickard is the host of Real Girl Talk, she’s an Adversity Recovery Specialist and an author. In this episode she shares tips on how to book your DREAM interview guest. She shares an outreach template and the importances of knowing how valuable you are.
info_outlineJared Easley, Co-Founder of Podcast Movement shares the "must-sees" for this year's conference as well as his tips for a managing your podcast workflow.
Podcast Movement is the largest podcasting conference in the world. It's happening in Orlando, this August the 13th - 16th.
He's also the host of Starve The Doubts podcast and a the co-author fo the book Stop Chasing Influencers.
"If you want to get noticed, instead of saying notice me, notice me, start by first noticing other people...That creates rapport and that creates reciprocity and that creates people saying 'we love this.'" - Jared's tip for growing your community.
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Work Flow Tools:
- Google Calendar
- Slack
- Asana - Project Management
- ConvertKit - Email Marketing
- In Gmail there’s a function called “mail merge” Jared loves
Tips to grow your podcast audience:
Invite a friend to co-host with you. They’re honored to be a part of the show, and then they are usually one of the first people to promote the episode.
Time Codes:
19:30 Jared shares how he lost $40,000 while investing in his Podcast Movement dream.
23:45 Why you shouldn't quit.
31:20 Podcast Movement Community - Facebook Group
41:41 Jared dives into the details about Podcast Movement. WOOT! You'll have an opportunity to chat with the folks at Apple Podcast, Google, Spotify and more.
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