4. Insider Shares The Future of Podcasting? | Rob Greenlee
Podcast Coaching with Christine
Release Date: 07/29/2019
Podcast Coaching with Christine
Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.
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Melissa Guller is a course creator, podcast coach and host of Wit and Wire. She is also the Marketing Director at Teachable. In this episode, we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.
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Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants.
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This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues with Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too.
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In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.
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Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey.
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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
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Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference: Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars.
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“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.
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Cherie Rickard is the host of Real Girl Talk, she’s an Adversity Recovery Specialist and an author. In this episode she shares tips on how to book your DREAM interview guest. She shares an outreach template and the importances of knowing how valuable you are.
info_outlineRob Greenlee, OG Podcaster and VP of Content and Partnerships at Libsyn -- the world’s largest media hosting company shares his insights on what the future of the podcasting industry looks like, as well as keys to long-term success.
Rob’s held lead positions at Spreaker, VoxNest and PodcastOne. He was inducted into the “Academy of Podcasters Hall of Fame” in 2017
He is the co-host of the “New Media Show” podcast that comes out every Saturday!
Podcasting Jargon:
- Pod-fasting -listening to podcasts at 2x or 3x the speed
- Pod-faded - Fading a show out
- Pod-quiting - stop podcasting abruptly
Notable Timecodes:
22:40 Twitter got it’s start as a podcast distribution company
22:53 How YouTube, Twitter & Facebook, stole the thunder from podcasting?
26:30 Abuse in the Podcasting Space: the banned techniques people used to “game the podcasting system”
27:12 Blacklisting & Cyber Warfare
38:36 Apple changing it's categories & how it effects you
1:07:57 Tips for a successful podcast launch
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