loader from loading.io

Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses

Programmatic Digest's podcast

Release Date: 07/31/2019

Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak show art Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources:   Connect with: Stephanie Smith   |  | Programmatic Digest podcast: | ...

info_outline
First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains show art First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains

Programmatic Digest's podcast

In the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies.   This week, we discuss the following article: Connect with: Mike Hauptman  |  Programmatic Digest podcast:  | |  Helene Parker: | | |

info_outline
Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen show art Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX.  He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend,  and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.  This week, we refer to the following articles/resources:   Connect with: Gabriel Cohen  |  Programmatic Digest podcast:  | |  Helene Parker: | | |

info_outline
A Uof Digital Takeover! show art A Uof Digital Takeover!

Programmatic Digest's podcast

It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital,  is reviewing news headlines pulled from the Uof Digital weekly newsletter.  He recaps, explains, and gives us his POV on each of the following:   Connect with: Shiv Gupta  |  |  Programmatic Digest podcast:  | |  Helene Parker: | | |

info_outline
ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone show art ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. 

info_outline
LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing show art LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing

Programmatic Digest's podcast

 In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: Additional Resources discussed:   Connect with: LaToya Shamboo   |  Programmatic Digest podcast:  | |  Helene Parker: | | |

info_outline
Initial Look into IAB's Project REARC and more, with Kolin Kleveno show art Initial Look into IAB's Project REARC and more, with Kolin Kleveno

Programmatic Digest's podcast

 In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i.  This week, we discuss the following articles: Connect with: Kolin Kleveno   |  Programmatic Digest podcast:  | |  Helene Parker: | | |  

info_outline
DMEXCO Highlights With Matt Prohaska show art DMEXCO Highlights With Matt Prohaska

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything , including the following articles: Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by...

info_outline
Contextual Targeting 2.0 With Sean Burke show art Contextual Targeting 2.0 With Sean Burke

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world.  Connect with: Sean Burke  |  Programmatic Digest Podcast:  | |  Helene Parker: | |  

info_outline
Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More! show art Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity. Connect with: Robert Brill ...

info_outline
 
More Episodes

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. 

This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more?  

Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses.  He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja.

Connect with: