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Contextual Targeting 2.0 With Sean Burke

Programmatic Digest's podcast

Release Date: 09/18/2019

DMEXCO Highlights With Matt Prohaska show art DMEXCO Highlights With Matt Prohaska

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network...

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Contextual Targeting 2.0 With Sean Burke show art Contextual Targeting 2.0 With Sean Burke

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in...

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Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More! show art Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

Programmatic Digest's podcast

In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic...

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Google Calling On Your Clients? Amy Hebdon Tells Us More show art Google Calling On Your Clients? Amy Hebdon Tells Us More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30  ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behavioral economics and is drawn to...

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Solo Episode Highlighting Performance Metrics And More! show art Solo Episode Highlighting Performance Metrics And More!

Programmatic Digest's podcast

This week, we are looking back on how we've been performing since the show officially launched on July 10th.  Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort.  Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode.  Connect with: Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter    

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Ana Milicevic Tells Us About AdWeek's Nextech Conference show art Ana Milicevic Tells Us About AdWeek's Nextech Conference

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and...

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Susan Wallace explains why and how Flex teams help fill in the blanks show art Susan Wallace explains why and how Flex teams help fill in the blanks

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with discomfort, and other things Sharon Napier, CEO of Partners & Napier shares at the AdAge's...

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Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses show art Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses

Programmatic Digest's podcast

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's...

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Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement. show art Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.

Programmatic Digest's podcast

This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free".  Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day.   Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a MarketingLand article on Location-based targeting and give us his point of view on...

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Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson show art Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson

Programmatic Digest's podcast

This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA  is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”.  Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its...

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In the Sensei’s Corner, we welcome Sean Burke from Teads.

This week, we discuss the following articles:

Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. 

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