Former Journalist Tips to Create Content to Reach Over 50 Clients
She Means Fitness Business
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...
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How to Develop Relationships with Medical Professionals
She Means Fitness Business
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...
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Creating Shared Experiences with Clients to Deepen Relationships and Loyalty
She Means Fitness Business
If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...
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Longevity and Exercise How Can You Help Clients Live Longer?
She Means Fitness Business
What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...
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10 Top Podcast of 2023 | She Means Fitness Business
She Means Fitness Business
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list...
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How to Get Your First Midlife Coaching Client
She Means Fitness Business
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...
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5 Ways to Coach a Better Metabolism in Menopause
She Means Fitness Business
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people...
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4 Cs to Grow Your Health Coaching Business This Year
She Means Fitness Business
Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. ...
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Health Business Email Marketing Mistakes that are Killing Revenue
She Means Fitness Business
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any...
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How and When to Raise Your Rates | Health & Fitness Business
She Means Fitness Business
Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation. It’s the perfect time for a health professional to look at raising rates. When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be...
info_outline10 Ways to Fill Your Fitness Programs Right Now
Right now as you read this you’re either in the middle of launching a fitness program, or preparing to launch a next one. You either are super confident you’ll fill it and have a wait list or you wish you had that problem!
It’s the cycle of fitness promotions. Here’s the truth about these 10 things that I’m sharing with you right now. Those who do them, most if not all, consistently repeatedly, fill more programs.
But I don’t want you to be overwhelmed. So I don’t want you to do them all or even attempt to right now.
First, I want you to pick two or three you’re already doing and do them better. More consistently and consciously.
Then, pick another one and do that equally as well.
If you hop down to #2 for instance, once you do that – as tedious as it may be if you haven’t done it yet – you will be better prepared next time to tell the people who absolutely want the solution you provide so they can register.
If you do #9 it’s a one time change out when you’re starting a promotion. You do it, everyone on your team who emails does it, and you’re done. You may need to create a graphic and get a change date on the calendar so it’s up to date and you switch back when the promo is over, but it’s not an ongoing task.
#1. Email More Than You’re Comfortable.
There’s no sense in fearing people will unsubscribe if they weren’t going to be customers anyway.
There’s a system you want to use during a promotion that means you’ll email at least 5 times in four days. If you’re not doing that during specials, you’re leaving money on the table.
#2. Segment Your Lists.
Send the right email to the right people. If you don’t know how to segment lists so you’re emailing the right stuff to the right people get help now. People will either leave those unopened (which will hurt your delivery results anyway) or they will report “spam” if it’s not relevant to the reason they subscribed to you.
#3. Announce on Social Media After….
You give, give, give. If you only post announcements of sales and opportunities to buy you won’t have enough of a following to make it matter. So yes, do change your Facebook cover and do live videos. Just be sure you’re giving tips and take aways ALL year and not just selling all the time. Less than 20% of your time on social should be selling.
#4. Add Banners on Your Website.
Place them on your home page or at least on a special blog post. Don’t keep your promotion a secret.
#5. Create at least one special content.
Write a special blog post, create a special podcast, or video (live or recorded). Right now as I record it’s bonus time at Flipping 50 Specialist cert. When you enroll in the Advanced Specialist you get 4 bonuses to boost your hormone balancing fitness business. This ad for the promotion is going right here right now. When I do the audit that’s a part of the bonus for you, I’ll be looking at how you can best adapt these 10 promotional actions.
Register for the Flipping 50 Advanced Specialist Right Now to be eligible for 4 Bonuses through Oct 15, 2019. (ends Oct 16, 2019/only Advanced Specialist)
- Master Class: How to Make an Offer & personal coaching call (value $150)
- Master Class: Social Media System & personal coaching call (value $150)
- Client Attraction Worksheet & personal coaching call (value $150)
- Plus: opportunity to do 6 mos. Coaching at 3 mos. rate (value $1500)
#6. Gift Some Spots for PR.
During a Social Media giveaway or a live streaming video give away a spot in the program you’re promoting. You then have a chance to describe the program and benefits fully. You can use the giveaway to grow your social media following too.
After you give, announce the winners on all your platforms and via email so you have another reason to promote the program.
#7. Include Nearby Businesses or Affiliates (digital)
No one reaches big success alone. Start asking partners whose customers or audience would benefit from your program.
#8. Create Swag.
T-shirts, water bottles, journals. Everyone loves to get swag for “free” as a part of a program. Start wearing it yourself. Give one to every registrant and tell them if they’re caught wearing them (sending you a selfie) or seen in the club, they’ll be eligible for a prize.
#9. Add Your Program to Your Email Signature.
In every communication be sure you’re using that real estate wisely. If you have a customer service or support ticket service you use like Fresh Desk, for instance, make sure you optimize it.
Sample:
#10. Answer Questions.
Create videos where you answer questions about the program. Discuss the benefits, the logistics, what to expect, what participants need to succeed. Include testimonials. Discuss the format. Close: ask for the sale.
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