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GM Website Program Offering from Dealer.com

PaschOn PodCast with Brian Pasch

Release Date: 10/07/2019

Max Steckler Joins DealerSocket to Lead DealerFire Digital  show art Max Steckler Joins DealerSocket to Lead DealerFire Digital

PaschOn PodCast with Brian Pasch

On today's podcast I interviewed Max Steckler, General Manager of DealerFire Digital, a division of DealerSocket. Max is a leader in automotive retail technology and i was vert interested to learn why he joined DealerFire after a long career at CDK Global. Join me for an interesting conversation about DealerFire, which was one of the first companies in automotive retail to win an AWA Award, back in 2009.

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GM Website Program Offering from DealerOn show art GM Website Program Offering from DealerOn

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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GM Website Program Offering from Dealer Inspire show art GM Website Program Offering from Dealer Inspire

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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GM Website Program Offering from CDK Global show art GM Website Program Offering from CDK Global

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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GM Website Program Offering from Dealer.com show art GM Website Program Offering from Dealer.com

PaschOn PodCast with Brian Pasch

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new GM website program. DealerOn, Dealer.com, DealerInspire, & CDK Global have created new packages for GM dealers to select for their marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Florida.

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Sales and Marketing Data: Finding The Needle in the Haystack show art Sales and Marketing Data: Finding The Needle in the Haystack

PaschOn PodCast with Brian Pasch

I sat down with Dan Moore, President of Vistadash, to get an update on his quest to help dealers find marketing waste, improve marketing outcomes, and increase showroom visits. It is wonderful to hear that more dealers are willing to invest in the education needed to learn how to interpret their own marketing data. This knowledge improves the bottom line. Dan will also be speaking at the 2019 Automotive Analytics & Attribution Summit (AAAS) in November in Palm Beach. 

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New TV and The Rise of OTT show art New TV and The Rise of OTT

PaschOn PodCast with Brian Pasch

I had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of automotive video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. If you have been having difficulty understanding the many OTT offerings on the market, I strongly encourage you to listen to this show.

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The Missing Piece of Digital Retailing: Merchandising show art The Missing Piece of Digital Retailing: Merchandising

PaschOn PodCast with Brian Pasch

I sat down with Devin Daly, CEO of SpinCar to discuss the importance of making a simple, but important change in vehicle merchandising that makes the car the star! Many online retailers use 360 spin technology to sell products and yet dealers have ignored this strategy! Guess what, Carvana uses 360 spin technology. You will not want to miss this conversation, especially for dealers who want to create a modern retail experience. 

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CDK Global's Digital Future: An Interview with Jen Cole show art CDK Global's Digital Future: An Interview with Jen Cole

PaschOn PodCast with Brian Pasch

When CDK Global announced their plan to spin off (sell) their automotive digital marketing and website business, CDK customers were taken by surprise. I was surprised as well! So, I sat down with Jen Cole, Sr Vice President at CDK Global, who heads up this Division to get some answers for dealers. This candid interview was granted without any restrictions, so take a few minutes to listen to my questions and please share this podcast with your peers. 

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The Future of Automotive Marketing with Frankie Russo Founder of 360 Auto show art The Future of Automotive Marketing with Frankie Russo Founder of 360 Auto

PaschOn PodCast with Brian Pasch

Today I sat down to interview Frankie Russo, CEO and Founder of 360° Auto to discuss the evolution of digital marketing in the automotive industry. Frankie has founded a number of companies and his latest project seeks to deliver the Return on Ad Spend (ROAS) that dealers have been asking for since the start of online advertising. Frank and the 360° Auto team will also be participating at the 2019 Automotive Analytics & Attribution Summit (AAAS), Nov 17-19th in Palm Beach Florida. 

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More Episodes

This podcast is one in a series of four interviews Brian Pasch conducted with the companies in the new General Motors website program. All interview and pricing guide links can be found here: https://automotiveattributionsummit.com/gm-website-program-options/

DealerOn, Dealer.com, DealerInspire, and CDK Global have created new packages for GM dealers to select for their online marketing needs. Dealers who could not attend the GM Roadshow can listen to these four interviews to help them frame questions to each supplier and make an intelligent choice. Dealers can also speak with all four companies at the 2019 Automotive Analytics & Attribution Summit (AAAS) Nov 17-19th in Palm Beach Florida. Call 732-450-8200 for registration information.