#179 - Casey Carroll gets REAL about running Effective Social Ads
Release Date: 11/01/2019
#448- Shane Mishler gets REAL about Driving Operational Excellence and Relationship Building in Tech
Be Real Show
🚀 Driving Operational Excellence and Relationship Building in Tech As the Chief Operating Officer at SD Tech, I lead our dynamic team in providing consultation, implementation, and support for technology and IT solutions to businesses. We have disrupted this space by not just focusing on tech, but on people. We're about building lasting relationships. We believe in the power of partnerships – and we exemplify this with our talented employees, valued clients, and the extended network of friends and family. At SD Tech, we don't just offer IT solutions; we cultivate partnerships. Let's...
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#447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites
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Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate...
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#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.
Be Real Show
As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects...
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#445 - Jermane Cheathem gets REAL about Traveling the World & The Solopreneur Freedom Formula
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Life Is Too Short To Struggle To Get Clients. Feeling frustrated? I’ve been there. You shouldn’t have to waste your life figuring it all out on your own. You were designed for more and you know it. You deserve a simple plan that works. Success is simpler than you think. – Jermane
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#444 - Josh Fuller gets REAL abou DX + Brand + People
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After spending the last decade leading engagements with outstanding studios like Deloitte Digital and SpireDigital, and then moving into the startup world with groups like HumanCode and Helix, I’m thrilled to again be returning to my roots of independent product and creative consulting. Focusing on brand strategy and creation, digital product and design engagements.
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#443 - Milan Kordestani gets REAL about cultivating conscious capitalism and collaborative consensus to drive society forward
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I'm a Gen Z entrepreneur, Wall Street Journal Best Selling author, and 4x startup founder with a distinct focus on driving social impact through business and technology. Starting off as the co-founder behind a range of startups including Audo, Nota, The Doe, and Guin Records, I soon realized the need for a unified platform to nurture these socially conscious projects. This led me to establish Ankord Labs, a venture studio designed to incubate my own startups as well as future conscious companies. Ankord Labs serves as the epicenter of my diverse portfolio, incubating transformative startups...
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#442 - Bob Donaldson gets REAL about The Lost Art of Collaboration
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✔️ To Book A Free Leadership Strategy Call & Get A Custom New Manager Training Blueprint https://calendly.com/manufacturing-leadership-strategy/free-leadership-strategy-session 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚: 👉 A senior Operations leader in manufacturing (𝘾𝙊𝙊, 𝙑𝙋, 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧, 𝙚𝙩𝙘.) looking to train new managers & supervisors into effective leaders with Millennial & Gen-Z focused leadership training. ✔️ 𝐖𝐡𝐨 𝐰𝐞’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝: 👉 Organizations promoting technical workers into...
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#441 - Jim Kraus gets REAL about what influences Buyers most?
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**WHAT WE DO** We develop insights into what buyers need to know and experience before they will invest in your solution. These insights are 100% fact-based and developed through in-depth interviews with recent buyers. Buyer personas take all the guesswork out of marketing and sales by revealing your buyers: 1 - Priority Initiatives - what triggers buyers to look for your solution now 2 - Success Factors - results that buyers expect from their investment 3 - Perceived Barriers - purchase fears and concerns that they have 4 - Decision Criteria - criteria buyers use to evaluate their options 5...
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#440 - Shachar Meron gets REAL about Shaping brands and minds
Be Real Show
As a teacher: "Show up. On time. Ask questions. Take notes. Try." As a copywriter: "History is written by the writers." As a creative director: "I'll have a Jack on the rocks." As a strategist: "What's puzzling you is the nature of my game." As an agency owner: "Be who you say you are." As a cartoonist: "Thank you for your vote." https://bluegreenbranding.com/
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#439 - Jen Heard gets REAL about Downsizing and Changing the World
Be Real Show
Jennifer Heard is a founder of an app that helps people donate their unwanted items to charities, and a full-time organizational consultant for home and small businesses. She has an MBA from University of Detroit Mercy, a certificate in global leadership from Thunderbird School of Global Leadership, and is fluent in Spanish. With over 20 years of experience in the organizing and coaching field, Jennifer has a passion for helping busy families and professionals achieve their goals and optimize their time and resources. She has worked with diverse clients and industries, providing marketing and...
info_outlineWhile other advertisers focus on cost per lead, Casey Carroll focuses on something totally different: cost per acquisition. No, here's his bold claim: If you're a Chiropractor, Dentist, or Auto Dealer, he will help you grow your business, or he will gladly refund your money (he has never had to do this before, so he is confident in this bold promise). When it comes to business growth, Casey takes a holistic look at a potential client to evaluate the "blind spots" that are impacting profit - wasteful ad-spend, inefficient follow-up and systems, and inefficient sales process are the three biggest enemies of growth, and they either are costing you money or opportunities. Casey has a system and method to eliminate each of these profit-sucking problems, and it is Casey's job to ensure that you make more money for every dollar you spend with him than any other agency out there.
In this episode of the Be Real Show, Casey and Travis open up the show discussing Casey's sales background and how it made him a natural fit to be an excellent advertiser. You can put businesses in different buckets: firms that have a traffic problem and firms that have a conversion problem. Most smaller companies are not suited to start running advertising because the sales process sucks. At the end of the day, cost per acquisition is the only thing that matters. Measuring ads based on cost per acquisition can be the single metric you need to look at from now on. Instagram ads work; Casey has bought rings, shoes, and toys off of Instagram ads. Plus, Casey explains why you should not treat Instagram and Facebook as the same ad platform; they are entirely different. Then, Casey reveals the ways big data can determine things about us that we don't even know yet. Stay tuned to hear Casey answer the top ten questions, including the reason he stopped playing video games.
Connect
LinkedIn – https://www.linkedin.com/in/caseyscarroll/
Action Advertising Agency - https://actionad.agency
Casey’s Facebook – https://www.facebook.com/CaseyCarrollLIVE/
Facebook - https://www.facebook.com/actionadsagency/
Resources Mentioned
Last Week Tonight - https://www.youtube.com/user/LastWeekTonight
Amazon - https://www.amazon.com
How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
People Mentioned
Jeff Bezos – @jeffbezos
Lance Armstrong - @lancearmstrong
Bill Gates - @billgates
John Oliver - @iamjohnoliver