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9. How To GAME Your Podcast Analytics | John Dinkel, Dee Kei Waddell

Podcast Coaching with Christine

Release Date: 12/11/2019

42. Generate Income with Corporate Sponsorships show art 42. Generate Income with Corporate Sponsorships

Podcast Coaching with Christine

Heidi Kay Begay made $7,000 with corporate sponsorships in her podcast. In this week's episode of Podcast Coaching with Christine she shares how she was able to book 15 different corporate sponsorships for her show: Flute360 and how you can do the same. 

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41. Podcast to Book Deal? show art 41. Podcast to Book Deal?

Podcast Coaching with Christine

Angela Engel is a Book Publisher and Founder of The Collective Book Studio. She helps podcasters turn their passion into profit through published books. If you ever wanted to turn your podcast into a book, she shares what it takes to get a "best-seller" published. 

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40. Should I get Political when I podcast? (Pros vs. Cons) show art 40. Should I get Political when I podcast? (Pros vs. Cons)

Podcast Coaching with Christine

Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.

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39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller show art 39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller

Podcast Coaching with Christine

Melissa Guller is a course creator, podcast coach and host of Wit and Wire. She is also the Marketing Director at Teachable. In this episode, we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.

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38. How To Engage Distance Learners? | Course Creator Román Jáquez show art 38. How To Engage Distance Learners? | Course Creator Román Jáquez

Podcast Coaching with Christine

Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants. 

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37. GROWTH Tips from Top Episodes | Edison Research, Libsyn, TPT and LaunchPodMedia show art 37. GROWTH Tips from Top Episodes | Edison Research, Libsyn, TPT and LaunchPodMedia

Podcast Coaching with Christine

This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues with Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too. 

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36. Ditch the Comparison Game | Instagram Coach and Content Strategist Carolyn Stine show art 36. Ditch the Comparison Game | Instagram Coach and Content Strategist Carolyn Stine

Podcast Coaching with Christine

In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.

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35. Emotions Are Powerful: Channeling Them Can Grow Your Podcast | Jessica McKinley show art 35. Emotions Are Powerful: Channeling Them Can Grow Your Podcast | Jessica McKinley

Podcast Coaching with Christine

Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey. 

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34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer show art 34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer

Podcast Coaching with Christine

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 

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33.  What You Missed: Podcast Movement 2020 | World’s Largest Virtual Podcasting Conference show art 33. What You Missed: Podcast Movement 2020 | World’s Largest Virtual Podcasting Conference

Podcast Coaching with Christine

Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference:  Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars. 

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More Episodes

LaunchPod Media co-founders John Dinkel, Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics go grow their productions, so you can too.  

Places Podcasters Should Engage With Their Audience Online: 

  1. Facebook
    1. Groups
    2. Live Streams
    3. Live Stream (stories) 
  2. Instagram
  3. Reddit
  4. Discord
  5. Quora 
  6. Twitch Live Streams

Time Codes Worth Mentioning:

00:00:02:22  - How these cofounders met. 

00:00:02:40 -  “I started a podcast to piss off one of my professors and the rest is kind of history.” - John Dinkle

00:00:05:41 - My listenership is low, my market is small, but I have a very large portion of the market share. So, that means the people who are interested in my podcast are engaging; [Bringing in money and fan mail.]

00:00:06:10 - The 2 big misconceptions in podcasting. 

00:00:07:37 - “If you have 50 peeps in your email list, that doesn't mean very much, but 50 listeners in a podcasting sense, podcast listeners are much more dedicated than an email reader." DeeKei Waddell

00:00:07:49 - Conversion rate is 64%. IN other words, 64 percent of podcast listeners purchase something recommended by the host every 3 months. That kind of power does not happen in any other medium.

00:00:08:29 - "I just have a few hundred downloads. And, that's all it took for Spotify and Apple to recognize how I'm doing." -DeeKei Waddell

00:00:11:18 - You can be an expert at things, but still be learning through your podcasting process. 

00:00:12:42 - "As someone who has received a ton of hate mail. As you may imagine, being in the TV industry a lot of people have opinions about how you look, how you sound, what you say if you put a typo out there in an article, there's a lot of opinions that have come my way over time." 

"For every person who doesn't like what you're doing, for every person who's hating on you or sends you a mean message. There are probably 10 people who are so grateful...maybe even more.. maybe, even more, there are probably 100 people who love you and that one person who's like raaaah. And, they are the ones who write that email."

"If you’re going to podcast, if you're going to step in front of a microphone, you are now opening yourself up to criticism. Someone is going to say something, you are going to get hate mail, just prepare for it and think, every time you get 1 of those messages, there are 100 people that are so grateful that you delivered your message." 

- Christine O’Donnell 

00:00:14:48  - "What if Instagram is not working, where else do I go to promote my podcast? 

00:00:22:10 -  Speak Pipe --> Word Press Application where people can call in and leave you messages you can add to your podcast

00:00:22:54 - Use the same email in your RSS feed for all of the emails you use for your podcast! 

00:00:24:19 - 42 listeners for the first 3 months of your show -- the average download rate. 

00:00:25:41 - Resource for SEO growth with Keywords: AnswerThePublic.com

Google is now tracking the automatic transcript, then you have a very good chance of having your podcast rank at the top of Google. 

Companies will pay $60,000 for a SERP (Search Engine Results Pages) at the top of Google, You can go above the, by making a YouTube video and having the transcript there...then you can usually beat out advertisements at $16 a click. 

00:00:23:37 - Track Your Podcast: Chartable, Podtrac

Connect with Launch Pod Media's John Dinkle and DeeKei Waddell