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In Clear Focus: Bigeye’s Favorite Podcasts (Part 2)

In Clear Focus

Release Date: 12/27/2019

In Clear Focus: Marketing Research for Consumer Insights show art In Clear Focus: Marketing Research for Consumer Insights

In Clear Focus

In Clear Focus this week: Using online marketing research tools and techniques for consumer insights. We revisit an interview with Mike Klotz of Cint, who explains how quantitative research can help us understand consumers' evolving purchasing behaviors and sentiments towards brands and advertising. Stephen Cribbett and Terri Sorenson from Further join the podcast to discuss the benefits of asynchronous market research online communities, or MROCs, for generating qualitative insights at scale. 

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In Clear Focus: Signage for Multifamily Property Developments show art In Clear Focus: Signage for Multifamily Property Developments

In Clear Focus

In Clear Focus this week: Multifamily marketing agency Bigeye's podcast explores the design and fabrication of signage for multifamily and mixed-use developments. From lease-up to resident engagement, expert Steven Hauck of Poblocki Sign Co explains the importance of pre-planning and identifying branding and wayfinding signage needs early on. Steve explains the permitting process, provides "dos" and "don'ts" for visual design and discusses new opportunities afforded by digital solutions.

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In Clear Focus: Film and Video Production During COVID-19 show art In Clear Focus: Film and Video Production During COVID-19

In Clear Focus

In Clear Focus this week: Bigeye's podcast reflects on the state of film and TV production. Jenelle Jordan, in-house Production Manager for the global online film and television crew directory ProductionHUB, explains how filmed entertainment, video production, and live events have had to adapt to meet many challenges the coronavirus has presented. Jenelle predicts which new production practices will continue post-pandemic, and offers sound advice for anyone considering entering the industry.

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In Clear Focus: Marketing News Roundup show art In Clear Focus: Marketing News Roundup

In Clear Focus

In Clear Focus this week: Lively debate among members of Bigeye's team sharing their takes on marketing news that made the headlines. Tim McCormack, VP of Media and Analytics, dissects CVS's new media exchange and what it means if more retailers become media vendors. Rhett Withey, Art Director, tells us what he thinks about KFC's decision to ditch its tagline in the face of COVID-19. And Rachel Woloshin, Agency Content Manager, breaks down the epic battle between TikTok and the US government. 

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In Clear Focus: On Street Media show art In Clear Focus: On Street Media

In Clear Focus

In Clear Focus this week: The executive team of On Street Media presents their unique out-of-home advertising solution. Bruce O'Donoghue, Brian Miller, and Cynthia Bieler explain the benefits of the company's static street panel technology, what makes its form factor so distinctive, and the types of campaigns that have outperformed other forms of traditional media. We learn about the origin of the SSP, challenges the company faced, and On Street Media's growth in markets beyond Florida.

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In Clear Focus Encore: Resisting the COVID-19 Infodemic show art In Clear Focus Encore: Resisting the COVID-19 Infodemic

In Clear Focus

In Clear Focus this week: Replaying one of our most listened-to episodes with Dwight Bain of Life Works Group. Learn how to develop mental resilience in the face of what the World Health Organization calls an “infodemic.” Dwight explains why learning self-care is key to managing stress during the continuing outbreak and avoiding "Pandemic Panic." His message is as relevant right now as it was when we first recorded the interview in early April. The show notes include links to online resources.

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In Clear Focus: Grocery Shopping During COVID-19 show art In Clear Focus: Grocery Shopping During COVID-19

In Clear Focus

In Clear Focus: Bigeye's Senior Strategist, Dana Cassell, joins the podcast to examine how grocery shopping has changed during the pandemic. We discuss significant changes in consumer behavior - who is shopping, where, how often, and how much is being spent today compared to before COVID-19. We consider how the rapid adoption of online shopping, curbside pickup, and delivery may influence direct-to-consumer models and the long-term implications for CPG brands and the foodservice industry.

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In Clear Focus: Qualitative Market Research Online Communities show art In Clear Focus: Qualitative Market Research Online Communities

In Clear Focus

In Clear Focus: Stephen Cribbett and Terri Sorenson from human insights company Further join Bigeye to explore qualitative marketing research agency tools and techniques. Learn how qualitative research differs from quantitative and the benefits of asynchronous market research online communities, or MROCs, compared to in-person research. We discuss the differences between North American and European approaches to marketing research and the continuing impact of COVID-19 on consumers' lives.

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In Clear Focus: Bigeye's Favorite Podcasts show art In Clear Focus: Bigeye's Favorite Podcasts

In Clear Focus

In Clear Focus this week: Content marketing agency Bigeye reflects on growing podcast listenership in the US. As Bigeye team members share some of their favorite podcasts, we hear how shows were first discovered, and why particular episodes were chosen for inclusion. Featured selections reveal the origins of scary folklore, debate why things went wrong when The Warrior joined World Championship Wrestling, and explore the exciting potential of gene editing in medicine.

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In Clear Focus: Strategic Client Service show art In Clear Focus: Strategic Client Service

In Clear Focus

In Clear Focus this week: Bigeye's VP of Client Service, Sandra Marshall, reflects on her nine years with the agency. Sandra shares her secrets for developing and retaining successful client-agency relationships and offers advice for graduates and career-changers seeking their first agency AM position. Looking back at almost a decade with the agency, Sandra discusses the strategic approach to client development that has positioned Bigeye among the top advertising agencies in the Southeast. 

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More Episodes

In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 billion annually by 2021. Plus an examination of the roles that non-advertising business models such as subscriptions, crowdfunding, and live events are increasingly playing in generating revenues for podcast producers in the US.