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In Clear Focus: Creating a Culture of Innovation

In Clear Focus

Release Date: 01/10/2020

In Clear Focus: Diversity, Equity, and Inclusion show art In Clear Focus: Diversity, Equity, and Inclusion

In Clear Focus

In Clear Focus this week: how advertising agencies are attracting new employees and approaching retention, diversity, and gender equality. Reema Elghossain, VP, 4A's Foundation, shares her observations about how attitudes towards gender and identity are changing the ways agencies engage with their staff. We also hear from Bigeye's Digital Marketing Specialist, Maegan Trinidad, who is an alumna of the 4A's Multicultural Advertising Internship Program and learn how it has helped her career.

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In Clear Focus: Creating a Culture of Innovation show art In Clear Focus: Creating a Culture of Innovation

In Clear Focus

In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating a culture of innovation across a complex healthcare system as well as the tangible benefits experienced by innovators, healthcare professionals, and patient communities.

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In Clear Focus: Creative in 2020 show art In Clear Focus: Creative in 2020

In Clear Focus

In Clear Focus this week: future directions for creative in 2020 and the decade ahead. Research firm Nielsen has reported that for CPG brands, 49 percent of sales lift from advertising can be attributable to the creative. Bigeye team members Dominic Wilson, Erik McGrew, and Nick Hammond discuss what the new decade might mean for visual design and consider the challenges of crafting effective advertising campaigns in a fragmented media landscape.

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In Clear Focus: Bigeye’s Favorite Podcasts (Part 2) show art In Clear Focus: Bigeye’s Favorite Podcasts (Part 2)

In Clear Focus

In Clear Focus this week: more favorite podcasts from Bigeye team members to wrap up 2019. We also take a look at the state of advertising within podcasts, forecasted to generate over $1 billion annually by 2021. Plus an examination of the roles that non-advertising business models such as subscriptions, crowdfunding, and live events are increasingly playing in generating revenues for podcast producers in the US.

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In Clear Focus: Bigeye's Favorite Podcasts (Part 1) show art In Clear Focus: Bigeye's Favorite Podcasts (Part 1)

In Clear Focus

In Clear Focus this week: members of the Bigeye agency team select their favorite podcasts. Our featured selections this week reveal the origins of scary stories from folklore, explore the exciting potential of gene editing in medicine, debate why things went wrong when The Warrior joined World Championship Wrestling in 1998, and teach how to generate stunning imagery with CGI software Houdini.

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In Clear Focus: Out of Home Advertising show art In Clear Focus: Out of Home Advertising

In Clear Focus

In Clear Focus this week: out of home advertising. Industry experts Heather Osburn and Jarrod Glick from Outfront Media share their observations about the reasons why out of home continues to see market growth compared to other traditional channels. We learn how digital technology connects out of home boards with consumers’ smartphone screens, and hear how an art director’s experience with dating apps inspired a much-loved campaign for an Orlando animal shelter.

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In Clear Focus: The Petfood Industry show art In Clear Focus: The Petfood Industry

In Clear Focus

In Clear Focus this week: industry innovations in pet food, packaging, and pet product marketing. Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry magazine, explains what’s new and notable in the world of pet care. In this episode, we learn about emerging trends in pet food packaging, uses of insect-based protein, and the kind of online content that engages pet owners the most. We also hear why highly personalized diets for pets, based on DNA testing, might soon be available. 

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In Clear Focus: Audio Branding and the Spoken Word show art In Clear Focus: Audio Branding and the Spoken Word

In Clear Focus

In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two percent of the US population now listens to an average of seven different podcasts each week, but what lies behind the growing numbers of podcasts and listeners? Voice artist Jodi Krangle believes the medium itself may hold the answer. In this episode, we hear why Jodi considers audio branding the hidden gem of marketing.

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In Clear Focus: CBD Manufacturing and the US Retail Landscape show art In Clear Focus: CBD Manufacturing and the US Retail Landscape

In Clear Focus

In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone introducing new CBD products to this booming market. With a background in traditional CPG sales and marketing, Michael offers practical tips for CBD brands and retailers to maximize results. In Clear Focus listeners can use a discount code to receive 50% off a purchase from Eagle Labs’ new line of CBD products.

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In Clear Focus: Insights-Led Marketing Strategy show art In Clear Focus: Insights-Led Marketing Strategy

In Clear Focus

In Clear Focus this week: Bigeye’s senior strategist Dana Cassell joins host Adrian Tennant to discuss the role that strategy plays within a marketing and communications agency. Dana shares case studies highlighting how consumer insights and audience research can be applied to differentiate brands from their competition, plus practical tips and career advice for anyone seeking to enter the advertising industry.

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In Clear Focus this week: how to successfully create innovation competency and culture. Michael Schmidt, Managing Director of Strategic Innovations at Orlando Health, shares a practical framework for transforming ideas into startup businesses and commercial products. Michael speaks to the challenges of creating a culture of innovation across a complex healthcare system as well as the tangible benefits experienced by internal and external innovators, healthcare professionals, and patient communities.