Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
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Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
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Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. But the business lesson I...
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Carl-Gould-#70secondCEO-Clients Buying Habbits Have Changed
Carl Gould #70secondCEO
Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary. The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests. We find ourselves in a cycle of business that has about five more years left to it. It's the cycle of business we call winter. Winter started in...
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Carl-Gould-#70secondCEO-How to be a High Value Player
Carl Gould #70secondCEO
How to be a High-Value Player Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst....
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Carl-Gould-#70secondCEO-Top 3 Traits You Admire
Carl Gould #70secondCEO
Top 3 Traits You Admire Who do you Admire? - Hi everybody, Carl Gould here with your #70secondCEO just one minute a day investment for a lifetime of results. Today’s topic, who do you admire? Take a moment and think about that. What industry Titan, sports celebrity, political figure, historical figure do you really admire? Write down the name of that person or persons. And, what I’d also like you to do is write down the key attributes that you admire about them. Can you think about that for a moment, what are all the traits and attributes or personality styles and...
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Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating Expenses
Carl Gould #70secondCEO
Cash Flow Positive, Buying Power, Operating Expenses Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right so, give yourself a ranking here: To what degree are your cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to whether a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, ‘Oh my God, help!’10 is high, were really...
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Carl-Gould-#70secondCEO-Building the Balance Sheet
Carl Gould #70secondCEO
Building the Balance Sheet Hi Everyone, Carl Gould here with your #70secondCEO. That’s right just a 70 second investment each day for a lifetime of results. Today’s topic is - Building the Balance Sheet. You know it’s interesting people come to me and say, ‘Carl, grow my business.” What they’re talking about though is their profit and loss, their income statement, am I making more than I’m paying out? But you know what, you’re not building wealth there, it’s your balance sheet where you start building wealth so, what we’re recommending here is taking up to 3% of your...
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Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2
Carl Gould #70secondCEO
Being Obnoxious, Good? or Bad? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I...
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Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 1
Carl Gould #70secondCEO
Being Obnoxious, Good? or Bad? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said...
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Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
In your messaging you need 2 things, you need:
- TIMELINESS and..
- TIMELESSNESS.
Let’s take the TIMELESSNESS first. So, in your messaging you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages that match the seasons and match the holidays and match the rhythms of life at certain ages and certain milestone birthdays and events in their life. So, we want to make sure that we do the things that are communicating the things that people like on a regular basis:
- Motivation
- Trivia
- Thinking
- Fun stuff
Things that are what I call non-linear. Meaning nothing to do with anything. Right? That’s the TIMELESSNESS, that’s the stuff that was good 10 years ago is good today and will be good 10 years from now.
Then you need TIMELINESS, now remember we are in winter so, here’s the economy (makes up and down gesture). When it’s going up, you got to be talking about how things are going up. When it’s cresting and going down you got yo be talking about how things are cresting and going down and what to do about them. When things are in a landslide, you got to be talking about what to do for that.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.