Carl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
info_outline Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
info_outline Carl-Gould-#70secondCEO-Change Your Business MessagingCarl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. But the business lesson I...
info_outline Carl-Gould-#70secondCEO-Clients Buying Habbits Have ChangedCarl Gould #70secondCEO
Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary. The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests. We find ourselves in a cycle of business that has about five more years left to it. It's the cycle of business we call winter. Winter started in...
info_outline Carl-Gould-#70secondCEO-How to be a High Value PlayerCarl Gould #70secondCEO
How to be a High-Value Player Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst....
info_outline Carl-Gould-#70secondCEO-Top 3 Traits You AdmireCarl Gould #70secondCEO
Top 3 Traits You Admire Who do you Admire? - Hi everybody, Carl Gould here with your #70secondCEO just one minute a day investment for a lifetime of results. Today’s topic, who do you admire? Take a moment and think about that. What industry Titan, sports celebrity, political figure, historical figure do you really admire? Write down the name of that person or persons. And, what I’d also like you to do is write down the key attributes that you admire about them. Can you think about that for a moment, what are all the traits and attributes or personality styles and...
info_outline Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating ExpensesCarl Gould #70secondCEO
Cash Flow Positive, Buying Power, Operating Expenses Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right so, give yourself a ranking here: To what degree are your cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to whether a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, ‘Oh my God, help!’10 is high, were really...
info_outline Carl-Gould-#70secondCEO-Building the Balance SheetCarl Gould #70secondCEO
Building the Balance Sheet Hi Everyone, Carl Gould here with your #70secondCEO. That’s right just a 70 second investment each day for a lifetime of results. Today’s topic is - Building the Balance Sheet. You know it’s interesting people come to me and say, ‘Carl, grow my business.” What they’re talking about though is their profit and loss, their income statement, am I making more than I’m paying out? But you know what, you’re not building wealth there, it’s your balance sheet where you start building wealth so, what we’re recommending here is taking up to 3% of your...
info_outline Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 2Carl Gould #70secondCEO
Being Obnoxious, Good? or Bad? Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that, you know, remember, I'm seventh grade. I'm 11 years old, and I just got called what I now think is a swear word. So that whole night I remember it sitting with me and I was thinking, you know, what was she implying? Was she saying I was disgustingly objectionable? I was highly offensive. And I remember that night. I gotta tell you, I was pissed off at first, but then I went through a range of emotions. When I...
info_outline Carl-Gould-#70secondCEO-Being Obnoxious Good or Bad Part 1Carl Gould #70secondCEO
Being Obnoxious, Good? or Bad? Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. They don't make obnoxious like they used to. I remember the first time I was called obnoxious. I was in the seventh grade. And I was joking in class with some of my friends. We were probably just being louder than we should have been, probably more inappropriate manner than we were in class. But I must have said something that my teacher overheard, you know, and she didn't like it because she came up to me and she said...
info_outlineAre you a formal or casual person? How do you define yourself to the world? Find out why it matters with Carl Gould, your #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have a way that we define ourselves, that creates what we call the model of the world. From that model of the world we have a perspective as to what we see around us.
If I’m a casual guy:
- I’m going to show up in casual places
- I’m going to make casual money
- I’m going to drive a casual car
- I’m going to be casual about my decisions
- I’m going to be casual about objections
How I do anything is how I do everything as a buyer because of the way I have defined myself. It’s the most important thing my brain will do all day is to make sure I act in alignment with how I define myself.
So, once you understand them, meaning having your ideal client avatar, meaning understand what part of their life or their business cycle or career cycle they’re in, what’s most important to them right now and how can your product or service help them be more of what they want to be and or be less of what they don’t want to be. That’s how you’re going to sell more that’s how you’re going to break through their barriers to buying.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.