loader from loading.io

Fitness Trainers Thriving in Corona Virus Mayhem

voice for fitness professionals podcast

Release Date: 03/17/2020

Open for Business: What You Can Sell Right Now show art Open for Business: What You Can Sell Right Now

voice for fitness professionals podcast

You can do it without being insensitive or tone-deaf to what’s happening. You need to do it with that frame of mind. There are plenty of people who seem completely blind to the fact we’re in a pandemic and everyone is making buying decisions from a unique perspective. You don’t want to be one of them.

info_outline
How to Stay Calm in COVID19 | Reopening Fitness Centers show art How to Stay Calm in COVID19 | Reopening Fitness Centers

voice for fitness professionals podcast

How do you stay calm during these times? Anxiety does not discriminate right now. How are you doing? I’ve brought on a friend and colleague to chat about COVID19 as a business owner and talk about opening up, right now opportunities, and what she’s been thinking and doing.

info_outline
Want a Fitness Career? Recently Certified, Recent Kinesiology Grad? show art Want a Fitness Career? Recently Certified, Recent Kinesiology Grad?

voice for fitness professionals podcast

So you want a fitness career.  If spring of 2020 was your last semester, supposedly full of parties, plans, and optimism, you have officially been rerouted.

info_outline
Who Are You Being Right Now? What Fitness Leaders Do show art Who Are You Being Right Now? What Fitness Leaders Do

voice for fitness professionals podcast

Fitness leaders … and I mean that in every sense of the word: those of you who stand in the front of the room and lead classes, who do it one-to-one, and who deliver it face to face or online or by phone, and to those of you who lead those staff meetings and pump up everyone else’s tires even now when you don’t have answers because you’ve never had this problem before.

info_outline
How to Make 80K Working 3 Days a Week without a Digital Personal Training Business show art How to Make 80K Working 3 Days a Week without a Digital Personal Training Business

voice for fitness professionals podcast

So however small your own business or training practice was, you are in a perfect position to take control of your future and have an influence far greater than the one you may have imagined when you began this career path.

info_outline
Created a Program and... Crickets?  show art Created a Program and... Crickets?

voice for fitness professionals podcast

Have you created a program and announced its for sale to the sound of crickets? 

info_outline
Can You Survive without Going Digital? show art Can You Survive without Going Digital?

voice for fitness professionals podcast

If you want to create a lucrative training business without going digital (once this is all over) Stu did it. It's going to require getting over your money issues. And we talk about that on the show. Stay tuned... it's coming this weekend. 

info_outline
 3-Step Marketing for Personal Trainers Right Now show art 3-Step Marketing for Personal Trainers Right Now

voice for fitness professionals podcast

Now is the time. You’ve got to do it strategically and realize the value of right now for establishing your future in the business.

info_outline
Becoming an Online Trainer in 2020 | COVID19 Will Change Fitness show art Becoming an Online Trainer in 2020 | COVID19 Will Change Fitness

voice for fitness professionals podcast

Right now the fitness industry is full of trainers and instructors flooding the online space. No one was prepared for COVID19. And yet, becoming an online trainer was a good idea before this pandemic. It wasn’t crowded for any single niche.

info_outline
What’s the Future of the Fitness Industry after the COVID19? show art What’s the Future of the Fitness Industry after the COVID19?

voice for fitness professionals podcast

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after.

info_outline
 
More Episodes

 

Fitness Trainers Thriving in Corona Virus Mayhem

It’s scary. Clients cancelled. Gyms closed. Universities are going online – some until 2021 at least. So no one knows how long this will last.

Yet if we all do our part, stay home, distance now, we can shorten the life of this thing and give hospitals and healthcare a fighting chance. Much better that this be a few weeks than months. I encourage you to do your part.

I also empathize with what you’re experiencing right now. So in this moment that feels out of control and unstable without a predictable future, make a plan. You can offer your expertise, tap into your education, and serve your community. 

When the world needs leaders most, leaders emerge. This is why you’re here.

Those trainers and coaches who can pivot and show up for clients and customers may not just survive, but thrive. In fact, if you work for a corporation, or a business that can’t pivot quickly, that has too little foresight or leadership, or too many politics to go through, as a solo trainer you can contribute on a big scale a much-needed positive message.

You can turn on your phone right now and reach millions. You may not do it the first time out. But you can do it. You have to start somewhere. Start by giving some small pieces of advice. Give short workouts. Ask your clients or members to share by tagging friend. Ask them to help build community with those who are staying #coronastrong.

Let Them Guide You

Ask your community what they need right now. Show up. Don’t go quiet. Avoid contributing to junk news that isn’t helpful. Be fresh. Show up for your audience when they don’t otherwise have something positive to share.

Right now people are hungry for human connection. You have it, live on social media and you can interact live with them on other channels too. Special webinars or use of platforms like Zoom that let them see others can be helpful for you.

Collaborate with other fitness businesses. Host local medical and health authorities to share tips for your older clients or those with compromised immune systems. Do an interview with your local grocers.

If you’re online, you can still interview experts in the health field no matter where you are. Avoid the empty projections of how long this will last. Give day-to-day how to make choices and cook a healthy dinner, avoid stress. Show yourself cooking a simple meal. Have your program director show how she’s keeping the kids active and engaged while at home.

People want to see you dealing with the same thing they are and feel connected. Even if you don’t have all the answers, go on and connect. Email with video clips. Send people links to the social media platforms where you will do workouts or the link to the workouts you have done.

Was It Going to Happen Anyway?

What may happen here in a very short amount of time could reflect what was going to happen over time anyway. Just brick-and-mortar shops can’t match the convenience demanded. Online pros are opening physical spaces too.

So if you haven’t heeded advice to combine online with your offline business, you may be left behind.

What will happen if your members and clients get free access to those serving them online with home exercise options and they like them? Better?

Sure some want the experience of the live experience, the environment without distractions, community, and social stimulation. But convenience and solving a time stress problem everyone has today could change the fitness scene forever.

Thriving in Corona Virus Mayhem

I predict apps will do well. Trainers who can communicate, articulate, and build rapport will win – as they should. While those who simply love to workout themselves, and have never been best at developing relationships will suffer.

If you’ve been afraid to bring your personal story, your personality to work, now is the time to change that.

It doesn’t matter much what age you cater too. Only the oldest of the old have limited technology skills. Every baby boomer has a cell phone. They can use an app or login to your membership site. They’re now 75. There may be a limited number who are not tech savvy. But if you’re tech is user-friendly it shouldn’t be a problem.

Right now, your members and clients need to hear from you.

Exercise is one of the uplifting things they’ve got to focus on. It not only helps the immune system but it decreases anxiety and depression and distracts in a much more positive way than Netflix and chips.

Feel free to comment on what you’re doing for your clients and customers. Collaboration is the name of the game right now. Givers will win. Selfish, concern about who will win with your great idea will hurt you. Success breeds success. It takes a village.

You and I know that if more people observed good health habits all the time we’d be less at risk for this type of pandemic chaos. But it is a wake-up call. It may be a pivotal point not just for your business but for the public awareness of good habits.

Reach out if you have a unique perspective and you’d like to do a podcast in the next week or so. If you’ve got solutions or you’ve got concerns, let’s dive into them and communicate with our fitness business community.

Fitnessmarketingmastery.com/corona-virus