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Staying True to Business Values in a Crisis

Take It Personally

Release Date: 04/07/2020

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You finally feel good about those (higher! yay!) prices you're charging, only to find out that a "competitor" is doing what you're doing for half the price. What next? How do you handle it?  Let's talk about the four things that need to happen when you find yourself in this position, and how it can actually be a very good thing for your business. Join the Facebook group for more discussion after the show! https://www.facebook.com/groups/takeitpersonally/

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Today on Take It Personally is guest, Chelsey Schnell! Chelsey is from Sioux Falls, married, and has 3 kids she gets to love on and 2 in heaven that she lost to miscarriage. She is an Enneagram 4, works in marketing and is also a photographer, and now runs a nonprofit she started, called Evermore Blooms. Evermore Blooms delivers flowers to moms, who have suffered a miscarriage, on their hardest days (due date, anniversary of the loss, etc.).  Chelsey has a unique story as it has taken a lot of different turns over the years as she has learned more about who she is and her...

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CONTENT. It’s a word that strikes fear and causes paralysis. There is so. much. pressure. Will it be good enough? Deep enough? Clever enough? Funny enough? Enough enough? There’s a rule of thumb that has helped me get past that content paralysis, and it’s called the 80/20 content rule. What that means is that 80% of the time, you serve your audience, and 20% of the time, you sell to them. And if you use the 80% effectively, the 20% becomes so much easier.  The 80% may seem daunting, but you have more to share than you think. Use your content to educate, inspire, entertain, or...

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Staying True to Business Values in a Crisis show art Staying True to Business Values in a Crisis

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I’m sitting down with another business owner for this episode, Jeremy Brech, to discuss what this unique, and possibly difficult, time can mean for your business or businesses in general. I know we are all hoping to make it through with our sanity, but ultimately with our business still intact.  There are so many unknowns, and emotions are all over. And that’s okay. This situation is not normal or ideal, but I have found talking with other business owners or people who are experiencing the same thing to be helpful. And that’s what this conversation is today. Jeremy Brech is with DJ...

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Life has been hectic lately, and honestly, I have been trying to record this episode for about two weeks. We are in the middle of this global pandemic– something none of us have navigated before.  I’ve been trying to keep business as usual while business cannot really be business as usual. Many of us have found ourselves working on our business versus in our business. If you have the time now, (though if you have kids at your feet–you don’t, and I get it!), working on the back end of your business is a great place to spend your time because it will...

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I’m sitting down with another business owner for this episode, Jeremy Brech, to discuss what this unique, and possibly difficult, time can mean for your business or businesses in general. I know we are all hoping to make it through with our sanity, but ultimately with our business still intact. 

There are so many unknowns, and emotions are all over. And that’s okay. This situation is not normal or ideal, but I have found talking with other business owners or people who are experiencing the same thing to be helpful.

And that’s what this conversation is today. Jeremy Brech is with DJ Jer Events and Lighting Design. He is an incredible business owner in the Sioux Falls area. He is known nationwide for his DJ skills, along with lighting and design and other business aspects. Jeremy has been in business for 24 years, and he has so much value and insight to offer.

Here’s a look at some of the things I discuss with Jeremy:

  • Why he loves Sioux Falls and believes the strong economy has helped when hardships or recessions have hit.
  • How making good financial decisions early on in his marriage and for his business helped put him in a comfortable position to be “recession-ready” (and he highly recommends Dave Ramsey’s Financial Peace University).
  • Managing your money is important, but you also need to manage your time. This “extra” time is your opportunity to work on your business, which will help put you in a better position for the future. 
  • Prioritize family time too, and support locally if possible (i.e.: take out food, purchase gift cards, etc.).
  • Jeremy shares how he and his team are specifically helping their clients out and supporting others right now.
  • Info on the small business stimulus.
  • Thank your community and those still supporting you, and support them back. It’s not a marketing strategy, it’s caring for other people.

A few highlights from this episode:

[10:22]  Look to see how you can help other people – in your market, in your industry. Be the person to help somebody out if they are in need.

[17:15] It’s not so much about financial gratification, it’s more about the gratification of knowing that you can make an impact, especially in times like this. 

[27:21]  Reach out to those businesses who have been there for you. Reach out to those clients that have allowed your business to be a business or survive. Send them a thank you, and check in to see how they are doing. Every type of hope that we can get is exactly what we need. 

Thank you to Jeremy for joining me today! It was a great reminder to take time to prepare your business for the future and ultimately, to do more outside of it to support each other through this time. You can connect with Jeremy on his website here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!


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