3-Step Marketing for Personal Trainers Right Now
Release Date: 04/15/2020
Former Journalist Tips to Create Content to Reach Over 50 Clients
She Means Fitness Business
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...
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How to Develop Relationships with Medical Professionals
She Means Fitness Business
Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...
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Creating Shared Experiences with Clients to Deepen Relationships and Loyalty
She Means Fitness Business
If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...
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Longevity and Exercise How Can You Help Clients Live Longer?
She Means Fitness Business
What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...
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10 Top Podcast of 2023 | She Means Fitness Business
She Means Fitness Business
Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list...
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How to Get Your First Midlife Coaching Client
She Means Fitness Business
Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...
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5 Ways to Coach a Better Metabolism in Menopause
She Means Fitness Business
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people...
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4 Cs to Grow Your Health Coaching Business This Year
She Means Fitness Business
Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. ...
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Health Business Email Marketing Mistakes that are Killing Revenue
She Means Fitness Business
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any...
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How and When to Raise Your Rates | Health & Fitness Business
She Means Fitness Business
Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation. It’s the perfect time for a health professional to look at raising rates. When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be...
info_outlineMarketing for personal trainers during COVID19 has changed. So many fitness businesses are simply stalled. Trainer are worrying and waiting to find out what’s going to happen. You may be worried about whether you have a job when this is over.
That’s no way to spend this time. If you’re serious about loving fitness and your fitness career, worrying and waiting will not help you.
Fitness businesses and personal trainers who’ve never been online are making mistakes. They have no idea what they’re doing or why they’re doing it. You may feel like I just described you. That’s okay.
Right Now Marketing for Personal Trainers
Now is the time. You’ve got to do it strategically and realize the value of right now for establishing your future in the business.
You can create leverage with this 3-step plan for marketing for personal trainers during COVID19.
While it’s true every trainer, fitness instructor, yoga teacher, and strength coach everywhere is doing videos online right now, your customers followed you for a reason. They are loyal to you. They want leadership from you. And if it’s working for them they will share it with others.
Ready to Stop the Worrying and Waiting?
You’re going to do these 3 things. (Step #2 actually has to come first.)
1) Create a video a day and get it out there
Do it live (Facebook, Instagram, YouTube or all three simultaneously).
In every single video you’ve got to create a call to action (CTA). You ask them to comment, to share, to use your hashtag, to add emojis that describe their day. Always ask or instruct viewers to do something so you create engagement.
Download the live and upload host it on Vimeo or Wistia.
Embed that video on your website.
Email your clients and full email list (separately) to tell them about the video creating an email that is appropriate for each.
2) Before you begin plan.
A lack of strategy is the reason your social media or any marketing doesn’t work. If you (or your boss) has ever asked, does it even work? Is it even worth it? The answer is yes. It does. If you have a strategic plan.
If you’ve just created a bunch of workout videos… that can be used in no particular order (meaning have no particular progression) they’ll get no particular results.
Right?
If you believe that any random exercise will get results then you should just advocate your clients go follow random videos on YouTube, right?
But you don’t.
You believe that there is a start and a next step and a next step and so on. And that proper form matters.
And that a person has to understand what and why as well as how.
And something about the way you do it is unique.
Marketing for Personal Trainers now Distinguishes You
Focus not on random exercise videos for strength, or intervals, or core, but solve a SPECIFIC right-now problem for your clients.
Consider a variety of things but plan them. Will you include stretching, strength, corrective exercise, mindset, nutrition?
Don’t know? Do your first video as a chat. ASK your clients via the video and via email or text. “What do you need right now… What is your biggest challenge?” is a powerful question. Let them tell you what their problem is. Then decide how you’ll solve it.
Start. Do one a day for the first week. Look at what’s most popular, commented on, shared and adjust based on that.
3) Start planning a low-ticket offer.
You need to give first. Right now you have a skill and you have knowledge people need. Serve and create rapport.
But what you have is valuable and needed. Create something small that is easy for someone to do right now. Small is relative to what you usually charge.
Are you a trainer who usually charges $60 a session? Create something that solves a problem people have now that is $19 or $27. Maybe it’s a e-book or a 7 day challenge.
Do you have $297 programs? Maybe you do a virtual group program for $47 for 8 weeks for right now. People can do something like that once they get to know you. If you’re solving a problem they know they have and they’re looking for an answer to they will.
The Time is Right
When you’ve given and served the time is right to make a low-ticket offer. You’ll want a funnel that makes it possible for someone to buy something more too. That “upsell” might be a get-started goal setting private session with you, it might be a nutrition plan to go with your low-ticket fitness plan. Your upsell might be weekly private coaching. The goal is to make the upsell feel like the better-results option or the done-for-you option, or be a complimentary part of the program. It should make it easier to do the program and get results.
There is a time to sell. Now is not time to avoid selling. It’s time to do it with consciousness. Be appropriate and aware of the problems that exist now that didn’t 5 weeks ago.
Your clients shouldn’t be doing the same thing they were then.
Show notes: https://www.Fitnessmarketingmastery.com/COVIDmarketing