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EP85: Creating a Brand to Grow Your Influence

Authentic Influencer Podcast

Release Date: 04/28/2020

Why Duplication ALWAYS Brings Discouragement show art Why Duplication ALWAYS Brings Discouragement

Authentic Influencer Podcast

Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.

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Authentic Influencer Podcast

Today we're talking about how to get your groove back after a break. Since it's summertime, you may be taking a break from your business. Kids home from school, family vacations, and doing all the things can make it challenging to manage your business. This is why taking a break is essential, yet it's also just as crucial to plan for your time away.

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Authentic Influencer Podcast

Debbie Stewart is a direct sales consultant for the nationally recognized company, Scentsy, and has created a unique way of growing her business with Social Tenacity's guidance. We helped her unlock her potential to create an amazing personal brand. Now, Debbie has a thriving business and a successful monthly subscription she can stand behind.

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Brandy Shaver began her networking marketing career years ago and, at the time, ranked number 13 within her company. Then, life became a little rocky, and she decided to focus on running her salon instead of pursuing marketing further. Yet, seven years ago, Brandy re-entered the industry with a new perspective and strategy. Now, she successfully manages teams online and teaches the importance of systems and how to leverage them.

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Leah started her athletic career back in college when she was recruited out of Southern California to play for the University of Arizona on a softball scholarship. While just 18 and a freshman, Amico helped score the winning run for Arizona to win the championship game. Her next season playing, Leah moved from pitching to playing in the outfield, which was the defining moment in her career.

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Creating a Brand to Grow Your Influence

 

It’s all about being authentic in whatever outlet you choose.  That’s part of your authenticity. Be where you want to be and focus on the outlets that speak to you.

 

- Laura Bull -

 

 

Laura Bull is an experienced marketer and published author who helps individuals and businesses define their brand. 

 

She started her career in the music business working for Sony for over ten years. She worked her way up the corporate latter until she became the head of marketing and artist development at RCA Records, where she helped brand different artists and their faces, as opposed to RCA as a recording company.

 

Laura worked with influencers before they were even called influencers and since has been on a crusade to redefine the term. According to Laura, an influencer is anybody who is selling themselves as the face of the product.

 

“An Influencer is only successful if they can influence their audience to their perceived notions of the world.” - Laura Bull

 

Only you can define what success means to you.

 

Laura uses a brand matrix in a Venn diagram that includes your product, image, and narrative. Where the three connect is where you’ll find your cohesive brand pillars. They need to work together to create a successful long-term brand. 



What’s the difference between marketing and branding? 

 

Marketing focuses on a short term campaign, while branding is what you want to say over the next 20 years. Whatever you’re selling today vs. what you want to say 20 years from now needs to be consistent. You need to be the same person and the same brand because you need to stand by who you really are the core of your business. 

 

Find a shared identity with your audience. 

 

What are the shared morals, values, or beliefs will others relate with? When you pinpoint that shared belief, you can begin to create a long-term brand.  You’re not going to please everybody, so it’s essential to focus on the people you do have a shared identity with, and from there, you can build a bigger audience.

 

When you figure out what your brand is, then it opens up an infinite amount of marketing possibilities.

 

Focus on the authenticity of what you’re trying to say. 

 

The really successful people in life adopt what Laura calls the Five P’s. These include Power, Positivity, Passion, Purpose, and Perseverance.

 

Passion and perseverance work together to create grit or the ability to endure hardship in order to be successful.

 

“You have to look within yourself before you look outward.”

 - Laura Bull

 

If you look inward, you are already unique. So it’s imperative to identify your personality traits, strengths, and skills that define your purpose. Separate your passion from your purpose. For example, someone may not always invest in a passion, but they will invest in a purpose. 

 

You can find Laura’s book, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand, on Amazon by clicking here or look for her on Facebook or Instagram

 

Autographed copies of her book are available at www.laurabull.com

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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