1218: Embracing The Future of Flexible Work and Collaboration

Fuze is a global cloud communications and collaboration software platform for the enterprise. Through an innovative and consumer-inspired unified experience, Fuze enables seamless transition between voice, video, messaging, and content sharing. Fuze empowers the digital workforce anytime, anywhere, and across any device.

As VP of Brand and Corporate Marketing, Lisa Walker oversees brand strategy, public relations, customer advocacy, content, and creative at Fuze. Additionally, Lisa chairs the Fuze Women's Network, a community of women within the organization focused on opportunities for development of women in technology.

Prior to Fuze, Lisa ran brand and product marketing for Forrester Research (NASDAQ: FORR), where she oversaw the launch of successful new products including the CX Index and Executive Programs, and led the company through a successful rebrand in 2015. Prior to Forrester, Lisa ran marketing and communications for Gather.com, an early social network that later became Skyword, a leading content marketing agency.

In today's episode, we talk about how businesses can embrace the future of work. The workforce of the future is more than robots and holograms. In fact, the future of work is already influencing business decisions in ways that were once visions in the minds of workers. From 5G connectivity to boundaryless communication, the modern workforce is pushing full speed ahead into a new definition of work, and businesses have the responsibility to embrace it.

We also talk about eliminating gender bias in non-promotable work tasks.No one likes a messy house - or a messy office. But still somehow, not everyone is held equally responsible for the upkeep of either space. According to analysis from University College London, on average, women spend 16 hours a week on household tasks, while men spend just six hours.

Finally, we also talk about the top 3 misconceptions surrounding flexible work. Regardless of how a business looks at flexibility, workplace innovation continues to advance at a high-speed, evolving into a more natural and integrated aspect of life and dominating the expectations of modern workers.

The shift in the rhythm of traditional work creates assumed challenges that may be intimidating for organizations trying to adapt. Pushing aside misconceptions and uncovering the truth about flexible work can accelerate an organization's path to delivering a successful balance of work and flexibility to all of its employees, regardless of age or working preferences.