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Episode 031: Bespoke Business: Tailoring Your Perfect Brand with Michael Ferrera

Unspoken Terms

Release Date: 05/21/2020

Episode 047: Solo: Sirius Contracts: The Importance Of Specificity and Thinking Ahead show art Episode 047: Solo: Sirius Contracts: The Importance Of Specificity and Thinking Ahead

Unspoken Terms

About Our Host   Casey Handy-Smith is a contract law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their online businesses and brands. Over the past 6 years, Casey has helped creatives negotiate fair deals while protecting and leveraging their creative assets with ironclad contracts. Beyond her work with 1-on-1 with clients, Casey also provides DIY contract templates for entrepreneurs needing instant clarity and confidence to legally protect their businesses.   Subscribe   | | |   3 Key Takeaways   ...

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Episode 046: Solo: Kanye and Contracts and Twitter, Oh My! show art Episode 046: Solo: Kanye and Contracts and Twitter, Oh My!

Unspoken Terms

About Our Host   Casey Handy-Smith is a contract law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their online businesses and brands. Over the past 6 years, Casey has helped creatives negotiate fair deals while protecting and leveraging their creative assets with ironclad contracts. Beyond her work with 1-on-1 with clients, Casey also provides DIY contract templates for entrepreneurs needing instant clarity and confidence to legally protect their businesses.   Subscribe   | | |   3 Key Takeaways   ...

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Episode 045: Kandice Guice on Diversity and Business Success During Times of Distress show art Episode 045: Kandice Guice on Diversity and Business Success During Times of Distress

Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Episode 044: Solo: Minaj & Chapman: A Copyright Infringement Case Study in Nuance show art Episode 044: Solo: Minaj & Chapman: A Copyright Infringement Case Study in Nuance

Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Episode 43: Solo: Volvo IG Battles: Protecting Your Content on Social Media show art Episode 43: Solo: Volvo IG Battles: Protecting Your Content on Social Media

Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Episode 42: Solo: Truth Hurts - Copyrighting Derivative Works show art Episode 42: Solo: Truth Hurts - Copyrighting Derivative Works

Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Episode 041: Manifesting High Performance Success with Kimberly Spencer show art Episode 041: Manifesting High Performance Success with Kimberly Spencer

Unspoken Terms

Do you want to manifest success and perform at a higher level? If so, today’s episode is for you! Kimberly Spencer spills all the tea about how she went from a pilates instructor to a highly sought after coach and trainer with feature credits like The CW, ESPN, NPR, and Forbes. Kimberly shares the circuitous route to where she is, and the hard-learned business lesson that shook her but pushed her to finally find her true purpose. She talks about watching her parents’ entrepreneurial journey and success, struggling with loving her whole self, having numerous passions and not knowing which...

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Episode 040: IP Law and How To Protect What You Create show art Episode 040: IP Law and How To Protect What You Create

Unspoken Terms

Today’s episode is all about how to legally protect your intellectual property [read anything you create]. The Unspoken Terms podcast is all about how to avoid the common mistakes that are made in business, as entrepreneurs and creatives. Not protecting the things you create is right at the top of that list, so today we are going to dive right into two examples that show the perils of not protecting yourself and your brand and advantages of knowing your rights, respectively. Let Nick Cannon be a cautionary tale and Micheala Coel be an ode to the power you hold in ownership and knowledge....

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Episode 039: Abu Fofanah On Hacking The Paid Ad Code show art Episode 039: Abu Fofanah On Hacking The Paid Ad Code

Unspoken Terms

Today’s episode, with Abu Fofanah, is chock full of entrepreneurial, marketing, and advertising gems! Dubbed the Lieutenant of Marketing, Abu talks about his journey from a young entrepreneur, to wall street, agency founder, then marketing coach.  You’ve probably seen his ads. As a marketing coach who has helped hundreds of business owners make millions of dollars, with his Power Your Launch marketing accelerator, Abu shares knowledge on how to get started with marketing, identify your target audience, create a marketing plan, and run profitable ads. He also talks about some hard...

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Episode 038: Maya Elious On The Work You Should ACTUALLY Be Doing In Your Business show art Episode 038: Maya Elious On The Work You Should ACTUALLY Be Doing In Your Business

Unspoken Terms

It’s no secret that entrepreneurship is a lot of work! There are so many moving pieces, and plenty to focus on at every stage of business. Today’s guest, Maya Elious, breaks down exactly what you should be focusing on if you want to build a successful 6-figure business.  Maya takes us behind the scenes of her entrepreneurial journey, and how she broke the mold of expectations to build the life of her dreams. Maya also shares her hardest lessons in entrepreneurship and how she learned the importance of protecting her intellectual property as a content creator and former...

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Calling all entrepreneurs! Today’s episode is for you. Serial entrepreneur Michael Ferrera drops some serious knowledge about businesses that he has amassed over the last couple of decades as he built 5 successful businesses while living a life he enjoys!

As a bespoke clothier, author, and family man, Michael shares some great insights into how to build businesses, how he has crafted a high profile fashion brand, and how to avoid some of the common legal pitfalls he’s seen. He even talks about how to enjoy life and travel, while building your empire. You don’t want to miss this one!

More on Michael

Michael Ferrera is the Founder and President of Michael Ferrera Custom Clothing, a bespoke clothier for business professionals, athletes & entertainers. Michael Ferrera is the author of the book series titled The Perfect Gentleman’s Pocket Guide, an Amazon Best Seller, to be the perfect gentleman in life’s awkward situations.

Michael Ferrera has been a fashion designer since he was a child and has been designing professionally for over a dozen years. The Michael Ferrera brand is his second clothing company after he started his first casual T-shirt line while in college at UC Riverside called Maestro Tech. After graduating with a business economics degree and attending fashion design school, Michael elevated his design aesthetic to mature with his growth over time. Michael Ferrera Bespoke now specializes in one on one personal service to create the perfect fit bespoke suits, custom shirts, custom-made shoes and accessories for gentlemen who want to look and feel their best. 

In addition to business, Michael Ferrera is a professional scuba diver, loves traveling, sporting events and enjoys philanthropic engagements. He currently serves on the board at the Los Angeles Urban League. Michael Ferrera still resides in his hometown of Los Angeles with his wife and daughter.

Where to find Michael

Social Media: 

Instagram: https://www.instagram.com/michaelferrera/

Best Way for Audience to Contact You:

Email ferrera@michaelferrera.com