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Help Our Video Marketing Content Needs Better Scripts

The Video Jungle

Release Date: 06/03/2020

Deep Sixing Deep Fake Video Tech show art Deep Sixing Deep Fake Video Tech

The Video Jungle

Hulu's recent NFL ads got us thinking a lot about the practical uses of deep fake technology. Are there any, really? Is sticking NFL football stars heads on different bodies really that creative? Arty and Justin breakdown Hulu's Hail Mary which leads to further discussion on the implications of deep fake tech being readily available to anyone. The spread of misinformation, fooling the masses, Tom Hanks making movies until 2200; it can all happen with deep fake tech. The question is, should it?

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Does All My Video Marketing Content Have To Tell A Story? show art Does All My Video Marketing Content Have To Tell A Story?

The Video Jungle

Not necessarily. Don't you really just need a 15sec. ad that blasts your audience with a CTA? What story do you think you're telling in a 6sec. YouTube bumper? The truth is all those marketing gurus stressing the value of storytelling in your video marketing content aren't painting you the whole picture. It's a little more complicated. We dissect different levels of ads you may need to support a campaign as well as the ways you can adapt storytelling conventions to fit your brand's content needs.

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Don't Tell Your Story, (Show It) show art Don't Tell Your Story, (Show It)

The Video Jungle

Corporate buzzwords spoken in video content is a serious buzzkill.  Just stop it. You're wasting precious camera time. Everybody thinks their company is innovative, customer driven, and has the best culture in the world. Whether or not that's true, it's the same messaging everybody says in their content. Don't say it, show it! Arty and Justin discuss what stories and content opportunities will help your brand show the manifestation of these terms, while making your next batch of videos unique to you. 

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Apple Can't Make Us Trade An Arri For An iPhone show art Apple Can't Make Us Trade An Arri For An iPhone

The Video Jungle

Damien Chazelle is a phenomenal director. So it's no surprise the latest short he made for Apple, using the iPhone 11 Pro, is a beautiful example of vertical video content. But it's not the kind of exercise that should get your internal marketing team thinking they have magical filmmaking powers right in their pocket. We discuss just how practical iPhones are for video production and what it really takes to modify your phone footage from glorified selfie to cinematic elegance fit for La La Land.

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So, About That Nike 'You Can't Stop Us' Ad show art So, About That Nike 'You Can't Stop Us' Ad

The Video Jungle

It certainly got our attention just for the shear volume of clips the editors of the video went through. But beyond some serious post-production fortitude, Arty and Justin share their reactions to the concept, execution, and overall messaging involved in Nike's latest viral hit. What appears to be a very complicated edit, may have started off as a very simple concept. 

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Help Our Video Marketing Content Needs Better Scripts show art Help Our Video Marketing Content Needs Better Scripts

The Video Jungle

Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for writing better scripts that avoid information overload, present a clear objective to the video content you're producing, and spark interest for your brand.

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Who Scheduled All These Zoom Meetings? show art Who Scheduled All These Zoom Meetings?

The Video Jungle

Arty and Justin discuss what video production will look like as states begin reopening amidst COVID-19 regulations. Besides higher sanitation standards with the amount of human contact involved in filmmaking, businesses have adjusted to using video as an everyday tool. What are the new expectations for video marketing producers and directors? Is production 101 knowledge now a requirement for everybody? We weigh the benefits of these new trends including how comfortable you should get with zoom meetings.

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Teleprompters Are Not Your Friend And Other Media Training Myths show art Teleprompters Are Not Your Friend And Other Media Training Myths

The Video Jungle

Media training has always been an essential part of video marketing. Since the COVID-19 lockdown, presenting yourself on camera has become an even more necessary skill set for daily video chats while working from home. Arty and Justin are here to tell you that you're right, reading off a teleprompter is the hardest thing ever. One take wonders are rare. A studio set up can be intimidating to walk into. And surprise! We encourage our clients to invest in their internal video teams. Push play to hear why.

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What Is Commercial Funny? show art What Is Commercial Funny?

The Video Jungle

Is there such a thing as trying too hard to be funny in a 30-second commercial spot? We think so. Arty, Justin, and Director Jordan Brady describe what "funny" really means for commercial directing whether it's designed for broadcast or social media. How do directors get the best out of their comedic talent through scripted and improv takes? Is LiMu Emu funny? Plus Jordan reveals his tip for filmmaking gold you can find at your local 7-11 and just how interested our families are in our production work.

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Jordan Brady Tells You Everything About Commercial Directing show art Jordan Brady Tells You Everything About Commercial Directing

The Video Jungle

Jordan will provide days of riveting behind the scenes stories and lessons from his extensive commercial directing resume if you ask him. Or you could take his brand new online masterclass, available now. Together we break down some of Jordan's most infamous commercial campaigns and the significance of directors managing on-set relationships. Plus Jordan shares the secret reasons why he gives so much of himself to the filmmaking community with his podcast, Respect The Process.

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More Episodes

Writing a script that translates to video requires a lot more than a list of product features. There are intangibles like pace, tone, and creativity that DIY writers don't always think about. If your script is clunky or flat out boring, your video content is off to a rough start before you record a single frame. Arty and Justin share their tips for writing better scripts that avoid information overload, present a clear objective to the video content you're producing, and spark interest for your brand.