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Grow Your Influence through Podcasting

Authentic Influencer Podcast

Release Date: 06/16/2020

EP 150 Why only talking about money brings the wrong recruits show art EP 150 Why only talking about money brings the wrong recruits

Authentic Influencer Podcast

In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

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EP 149 Breaking Down Barriers and overcoming Rejection show art EP 149 Breaking Down Barriers and overcoming Rejection

Authentic Influencer Podcast

Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like.

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EP 148 Running your business as a business owner vs an MLM leader show art EP 148 Running your business as a business owner vs an MLM leader

Authentic Influencer Podcast

In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader.

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EP 147 Build a Solid Foundation to grow your Network Marketing Business show art EP 147 Build a Solid Foundation to grow your Network Marketing Business

Authentic Influencer Podcast

In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people.

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EP 146 You don't need to be spammy to reach out effectively show art EP 146 You don't need to be spammy to reach out effectively

Authentic Influencer Podcast

In today’s podcast, Brooke chats with Bethany Shipley about her success in network marketing. She shares some of the tips that have helped her to be successful.

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EP 145 How to post on social media authentically show art EP 145 How to post on social media authentically

Authentic Influencer Podcast

In today’s podcast Brooke answers the most frequently asked question that she receives, which is how to post authentically on social media. She speaks with Mindy Saunders who has built her business all on social media and has raised to the top of her company in just ten weeks!

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EP 144 Actually Build Relationships on Messenger show art EP 144 Actually Build Relationships on Messenger

Authentic Influencer Podcast

Podcast 144 is another episode of the Spam Squad! Brooke reviews an actual message that she received on Facebook and talks about the do’s and don’ts when posting. She shows you a better way to post in Messenger to help build relationships and how to actually get sales.

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EP 143 Thinking like a Business Owner show art EP 143 Thinking like a Business Owner

Authentic Influencer Podcast

In Podcast 143 Brooke has a conversation with Majid Zafer, a brilliant business minded person  who believes that whatever skill sets that you learn in network marketing are very applicable to traditional business also. 

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EP 142 Building your Seven-Figure Brand using YouTube and Facebook show art EP 142 Building your Seven-Figure Brand using YouTube and Facebook

Authentic Influencer Podcast

In today’s podcast, Brooke has a discussion with Michelle Cunningham who is a  full-time network marketing coach who serves people all over the world and helps them enhance and build their business using video.

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EP 141 How to be Successful in Network Marketing without Recruiting show art EP 141 How to be Successful in Network Marketing without Recruiting

Authentic Influencer Podcast

In episode 141 Brooke explores a topic that a lot of people have asked about but no one really is talking about and that is how do you build a network marketing business without recruiting.

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Grow Your Influence Through Podcasting 

 

“Don’t be afraid of the sound of your own voice. That is what you sound like and what you’ve sounded like your whole life...everybody loves it, so it’s ok.” 

 

Kelly Glover

 



Kelly Glover is an Australian native and has helped hundreds of entrepreneurs and business owners start or appear on guest podcasts for the last 13 years. Kelly began podcasting in 2007 and now has her own popular syndicated radio. Not only that, but Kelly also helps people use their personal brand and podcasts to grow and further their business.

 

So, why is getting on podcasts so important? Simply put, credibility. While there may be thousands of different podcasts out there, the podcasts unique to your business help build authority and reputation. If you want to live your influence, being involved with podcasts allows you to be an influencer and take action on the things that make you passionate.

 

“It’s a linear step, by step, process, that you absolutely can achieve.” - Kelly Glover

 

Pitching is a long-term strategy and is a lot of busywork, but the preparation beforehand is well worth it.  Before you start pitching, you need to review your social media platforms, pinpoint your personal brand, and cement your messaging so you don’t confuse listeners. 

 

It’s also essential to have a one-sheet finalized, headshots completed, and talking points documented. Every detail and up-work prep will make pitching a podcast that much easier.

 

When you pitch and get booked on podcasts, every step of the way opens the door in front of you and it’s essential that you get through that door.

 

There are two elements needed to organize a one-sheet to pitch potential podcasters. You will need an online press kit that includes all the online material readers can consume from home. 

 

Second, you'll need a well-organized one-sheet.  A one-sheet is a snapshot of your personal brand and what you do, all on one page. It should include who you are and what you talk about, as well as be easily consumable. Readers should know everything they need to know about you within 30 seconds, so make sure it's on point!

 

Headshots are a must, and your name should bold and easy to read. It’s also helpful to include five examples of questions and talking points you plan on using. This will allow the potential host to know what to expect. Keep your one-sheet inline with your brand and brand colors. It doesn’t need to be overly extravagant, but in a nice layout that suits you and your position. 

 

“Practice in private before you go public” - Kelly Glover 

 

Sometimes people get knee-deep into creating their podcast and then realize how much work it is and fail to follow through. Doing a pilot episode to yourself or a small audience will help you determine in starting a podcast is something that will work for you. Generally, podcasts are a weekly commitment; therefore, you are responsible for 52 episodes if you want to maintain listeners. 

 

However, that isn't a requirement! You decide your frequency, especially if it takes up more time than you would like. Monthly or quarterly shows work well, too, just make sure you're consistent. 

“[Starting  or guest appearing on a podcast] Is a way to communicate your expertise, but amplify your message as well.”

-Kelly Glover

 

Once you’ve been booked on a show, pre-promote it! Highlight a few seconds of the podcast with your audience to get them excited to tune in. Releasing behind the scene footage also helps build anticipation.

 

Later, when the show goes live, you can share it with your audience and followers, and they will know exactly what to expect. Keep in mind that it’s essential to be respectful of the host, and when they plan to release the content. Tag them and share their content along with yours, so you both benefit. 

 

Last Tip!

 

If you are going to invest in starting a podcast, find affordable tech. All you need is a microphone and headphones, and most of the time, you can purchase them for $100 or less. 

 

To learn more about Kelly and podcasts, visit her website. You can also check out Episode 55, from our podcast library, to review some helpful tips on how to build your audience and movement.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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