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134 - A Reminder That You Are Not Alone

B2B Marketing and More With Pam Didner

Release Date: 06/18/2020

142 - ft. Michael Brenner: Marketing in the Age of Disruption show art 142 - ft. Michael Brenner: Marketing in the Age of Disruption

B2B Marketing and More With Pam Didner

Today I have a special, special, special guest. It’s a very good friend, Michael Brenner. And he's a CMO influencer, motivational speaker. You have to check him out!  Also, he owns the Marketing Insider Group.  And I use that website quite a bit, actually. There's a lot of useful contents regarding content marketing, search marketing. So anything digital marketing related. So welcome Michael.   Michael Brenner: Yeah, Pam. It's great to be here. Thanks for having me. Pam Didner: Am I loud enough? Michael Brenner: No, you're perfect. You're perfect.   Pam Didner: So, 2020...

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141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse show art 141 - ft. Jeff Coyle: AI-Based Content Management with Market Muse

B2B Marketing and More With Pam Didner

Today I have a very special guest: Jeff Coyle. I'm not going to tell you why he does. I'm going to have him tell his story and we will be talking about AI-based content management tool and let's get started.   So welcome, Jeff! So happy to have you on my show. Why don't you tell everybody, who you are and what you do? I know you have awesome, awesome product. And I have seen the demo in the past and I loved it. I can't afford it, but I love it.   Jeff Coyle: Well maybe we'll talk about that today too. I'm Jeff Coyle. I'm the co founder and Chief Product Officer for Market Muse and a...

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140 - SOLO: Does My B2B Company Need a Sales Enablement Team? show art 140 - SOLO: Does My B2B Company Need a Sales Enablement Team?

B2B Marketing and More With Pam Didner

Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question. The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part of marketing or it's part of the product marketing team. They are jobs being done, but it's just not...

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139 - ft. Priscilla McKinney: Social Selling show art 139 - ft. Priscilla McKinney: Social Selling

B2B Marketing and More With Pam Didner

I have a special treat for you today. So rather than listen to me talking, I invited a special guest to join us. Priscilla McKinney, founder of Little Bird Marketing and joining us from Galena, Kansas.    Pam: So there's one thing before we get started, I want to have a chat with you about. I love your LinkedIn title. It says Annoying Truth Teller Powered by My Husband's Homemade Bread. So, you know, I don't really care about the truth teller part (laughs). You know, I really care about the homemade bread! So talk to us a little bit about your, I don't know, your husband's baking...

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138 - SOLO: Strong Digital Marketing is About Processes and Automation show art 138 - SOLO: Strong Digital Marketing is About Processes and Automation

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? Like I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new.   If there are guests that you want to hear from, please send me a quick email at and add the questions you want to ask them. This way, I get a chance to meet new people and you get your questions answered. #winwin I am more than happy to do all the logistics to reach out.   For today, I want to talk about a topic that is not...

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137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix show art 137 - ft. Neal Schaffer: Should Influencer Marketing Be Part of Your Marketing Mix

B2B Marketing and More With Pam Didner

I interviewed Neal Schaffer who is a social media and influencer marketing expert.  Neal recently published his fourth book, The Age of Influence. He is already thinking about his fifth book! #Amazing Here is the quick summary of the podcast: Neal shared the definition of influencer marketing. It's about social media users who have built a community around publishing content frequently about a specific topic. Over time, these users build a certain level of following. With many people having much to say, it also creates a democratization of information in recent years. He also touches on...

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136 - SOLO: Business Benefits of Taking a Break show art 136 - SOLO: Business Benefits of Taking a Break

B2B Marketing and More With Pam Didner

Hello from Portland, Oregon! During the pandemic, many people turn to podcasting or video recording as a creative outlet. I, on the other hand, moved inward and started to focus on my mind and my emotions. I haven't completely shut down or gone off grid. I still work on my client projects. I continued to get on Zoom for business and the personal gatherings. I still create content, but only limited to my monthly webinars and the pre-committed speaking engagements. To manage my emotion and my stress, I made an intentional effort not to worry too much, even though the business has been down. But...

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135 - SOLO: An Example of How to Cultivate Strategic Thinking show art 135 - SOLO: An Example of How to Cultivate Strategic Thinking

B2B Marketing and More With Pam Didner

Hello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help her think differently and drive strategic conversation with VP of her group.   So let’s do a quick review in terms of what I shared with you in EP 107 on how to cultivate strategic thinking. There are a couple thing I mentioned--3 points, if you will.   Think from the...

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134 - A Reminder That You Are Not Alone show art 134 - A Reminder That You Are Not Alone

B2B Marketing and More With Pam Didner

A big hello from Portland, Oregon. I want to talk about something totally different this week. I’ve been going through a lot of changes lately on both the business and the personal levels. Well, all of us are going through a lot of changes. Heck, our country is going through massive change to try to co-exist with COVID-19 safely, and even on how to reform our policing structure after recent protests.   All of us are stressed in our own way. If you have a job and your company is doing well, your managers are asking you to take on more. If you have a job and your company is not doing...

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133 - What is Sales Enablement Planning? show art 133 - What is Sales Enablement Planning?

B2B Marketing and More With Pam Didner

I received an interesting question the other day: “Hey Pam, what is your approach of creating a sales enablement plan?”   Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is certain kind of element, or what I call “the skeleton” of the plans stays the same. So let’s talk about this a little but more.   The first thing I want to get clear is the purpose and the audience of the plan. This is something you should...

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A big hello from Portland, Oregon. I want to talk about something totally different this week.

I’ve been going through a lot of changes lately on both the business and the personal levels. Well, all of us are going through a lot of changes. Heck, our country is going through massive change to try to co-exist with COVID-19 safely, and even on how to reform our policing structure after recent protests.

 

All of us are stressed in our own way. If you have a job and your company is doing well, your managers are asking you to take on more. If you have a job and your company is not doing well, your managers are asking you to do more with less. If you don’t have a job, you are working hard online and offline to find a job. If you are working for yourself like me, you are hustling even more to get additional businesses, because we just don’t know what else is going to happen next and how that will impact our cash flow.

 

And I am only talking about the professional front that we all have to deal with, I haven’t even touched on the stuff that we have to deal with in our personal lives! Many of us have children and aging parents that we care for while working full-time at home. On top of it, everywhere we go, there are new rules and new processes that we need to follow.

 

I went to see my dentist. You know what? it was not an easy walk-in anymore. I waited in my car until my appointment. Then, they took my temperature, I needed to wash my hands and clean my mouth with mouthwash for 60 seconds. My hygienist wore a full-on face shield, in addition to a N95 mask, to welcome me. I couldn’t even see Barbara’s smile. There is a new safety procedure for everything we do now. Everything that is familiar is eerily unfamiliar.

 

When things are tough, most of us want to hold on to something familiar to help us cope. Ever since the beginning of March, there has been no familiar daily routine (I’m speaking for myself now) that I can hold on to except possibly the routine of getting up in the morning and going to sleep at night. Sounds sad, doesn’t it.

 

Most of my listeners, I call you my B2B marketing peeps. You guys tend to be on the quiet side, incredibly professional and all about get-things-done. I’ve rarely heard any B2B marketers complain (except me! I complain A LOT!). Even when headcount and budgets were tight, you guys tend to tough it out and do what we can with what we have. I love B2B marketers.

 

Now, I am coping. You are, too! We are all coping.

When you are stressed or frustrated with the situation, always remember that you are not alone. Don’t get fooled by all the perfect FB or Instagram photos. Privately, they are also doing the best they can to cope mentally and physically.

 

But there is one thing I am completely tired of. I am tired of virtual happy hours, virtual dinners, virtual workout, and non-stop virtual meetings. I am tired of the pizza commercials showing various family members eating pizza together on Zoom—and happy! You know they’re not. I actually prefer just eating my pizza and watching Netflix. Am I venting?

 

This is episode 134, but it’s the first episode I’ve ever recorded in which I am not addressing a marketing topic. I hope you are OK with that.

 

At this point, I am longing for the day when I can meet my friends; that we can casually sit next to me, we can hug each other freely, and talk trash without masks. I am sure that day will come. While we are impatiently waiting for that day to arrive, unleash your stress and frustration and let it out. You’ll feel better and I’ll feel better for you.

 

Again, thank you for listening to my podcast. Podcasting is one-way communication. But I’d love to carry a conversation with you, online of course. You can do that by joining my FB community: “Build Your Marketing Skills to Get Ahead.” And when you join, you can get a free Tall Starbucks on me. I added a gift card with a barcode that you can use.

 

Again, love to hear from you. Meanwhile, stay healthy and be safe.

 

Take care.