In Clear Focus
IN CLEAR FOCUS: Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success of brand collaborations, and Barbie's appeal across generations.
info_outline In Clear Focus: E-Commerce Growth Strategy with Kunle CampbellIn Clear Focus
IN CLEAR FOCUS: Kunle Campbell is the author of the Bigeye Book Club selection for March, "," and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies, and integrating customer feedback for improved online experiences. We also examine how to build online communities and enhance customer retention. Save 25% with promo code BIGEYE25.
info_outline In Clear Focus: Cognitive AI with Peter VossIn Clear Focus
IN CLEAR FOCUS: AI pioneer Peter Voss discusses the evolution from "narrow AI" tools such as ChatGPT towards Artificial General Intelligence (AGI). Sharing his journey from engineer to AI innovator, Peter explains how his company, , has developed a "chatbot with a brain." Hear how its cognitive AI, with advanced understanding and memory, revolutionizes customer service with hyper-personalized interactions. We also discuss potential use cases for personalizing advertising and marketing.
info_outline In Clear Focus: Regenerative Futures with Gabby MorrisIn Clear Focus
IN CLEAR FOCUS: Gabby Morris is an award-winning designer whose work inspires change. Currently the Regenerative Futures lecturer at Glasgow School of Art, Gabby describes , including an immersive experience called "Dish the Dirt" and her Kickstarter "Grounded Wisdom," a tarot-inspired card deck. Reflecting on her experiences, Gabby underscores the need for educational approaches that cultivate optimism, creativity, and systemic thinking for regenerative futures.
info_outline In Clear Focus: Subscription As A Performance Channel with Gina PerrelliIn Clear Focus
IN CLEAR FOCUS: Our guest is Gina Perrelli, a retention marketing expert and the co-founder of , a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel and how Stay's platform can help DTC marketers optimize their programs. Gina discusses changing customer expectations and the potential for subscription models across various product categories, highlighting the importance of testing and customer feedback in refining retention strategies.
info_outline In Clear Focus: Sustainable Marketing with Paul Randle and Alexis EyreIn Clear Focus
IN CLEAR FOCUS: This week's guests, Paul Randle and Alexis Eyre, discuss their book, "Sustainable Marketing: The Industry's Role in a Sustainable Future." They explain why it's imperative for marketers to shift from a focus on revenues toward balancing commercial, societal, and environmental goals. The authors also describe how their framework, the Sustainable Marketing Compass, can help brands and agencies in their transition. Save 25% off "" with code BIGEYE25 at checkout.
info_outline In Clear Focus: Digital Marketing Strategy with Ashley StanfordIn Clear Focus
IN CLEAR FOCUS: Ashley Stanford is EVP at digital ticketing solution and the Co-Founder of , an incentive-based social sharing platform. Our conversation reflects Ashley's 15-year career in digital marketing strategy. We discuss what being selected for the NBCUniversal Sports Tech Accelerator Program meant for Ice Cream Social's development, secrets of successful Influencer marketing campaigns, and tips for attributing results from online and offline activations.
info_outline In Clear Focus: Cultural Insights for Brand Strategy with Whitney Dunlap-FowlerIn Clear Focus
IN CLEAR FOCUS: Whitney Dunlap-Fowler shares her expertise in integrating cultural insights into consumer research. She discusses working with brands as a freelance strategist at , emphasizing the significance of understanding broad cultural forces and specific multicultural nuances influencing consumer behaviors and preferences. We also discuss the challenges and opportunities presented by AI and the importance of gaining broad skillsets in the market research industry.
info_outline In Clear Focus: Marketing in Regulated Categories with Kim LawtonIn Clear Focus
IN CLEAR FOCUS: Award-winning marketer and entrepreneur discusses marketing in regulated categories like alcohol and cannabis, highlighting state-specific regulations and compliance challenges. Kim describes the operational differences she faces as Chief Possibilities Officer at Inspira and CEO at Enthuse, focusing on marketing operations plus integrating technology and AI. We also discuss Kim's work in philanthropy through the Enthuse Foundation, aiding women entrepreneurs.
info_outline In Clear Focus: Story-Driven Marketing with Jarie BolanderIn Clear Focus
IN CLEAR FOCUS: The first episode of our new season features , engineer-turned-marketer, entrepreneur, and author. Jarie discusses what he's dubbed "story-driven marketing," explaining the role and impact of stories in business. Jarie shares his journey from engineering to entrepreneurship, emphasizing the importance of narrative in marketing and communication. He also discusses how storytelling can help pitch business ideas and connect with potential investors.
info_outlineIn Clear Focus this week: Full-service marketing agency Bigeye's podcast takes a look at the impact of the coronavirus pandemic on consumer research, travel, and dining. Research executive Mike Klotz of Cint, Professor of Marketing Dr. Yael Zemack-Rugar of UCF, travel management expert Ben Scott, and culinary PR professional Holly Kapherr reflect on how consumer behaviors have dramatically changed during the crisis - and predict which newly-formed habits might "stick" in a post-COVID world.