Carl Gould #70secondCEO
Purchasers Decide on Their Purchases Based on Top 2 Complaints Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? You're probably all using a...
info_outline Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced GuaranteeCarl Gould #70secondCEO
What Kind of Buyer Takes Your Higher Priced Guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. It's a big one. It's the biggest one of them all. Well, they don't want a headache....
info_outline Carl-Gould-#70secondCEO-Higher Level or Lower LevelCarl Gould #70secondCEO
Higher Quality or Lower Quality Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So if I gave you a proposal, who am I competing with? No one. Now, think about it. ...
info_outline Carl Gould-#70secondCEO-Leverage the Complaints in Your IndustryCarl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
info_outline Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
info_outline Carl-Gould-#70secondCEO-Change Your Business MessagingCarl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. But the business lesson I...
info_outline Carl-Gould-#70secondCEO-Clients Buying Habbits Have ChangedCarl Gould #70secondCEO
Hi, everyone. Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What seemed to be those temporary requests during the pandemic, they're not temporary. The pandemic accelerated the purchasing habits and the paradigm shift in the purchasing habits and expectations of all of our clients. What we took as annoying or maybe pesky requests at the time were permanent requests. We find ourselves in a cycle of business that has about five more years left to it. It's the cycle of business we call winter. Winter started in...
info_outline Carl-Gould-#70secondCEO-How to be a High Value PlayerCarl Gould #70secondCEO
How to be a High-Value Player Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst....
info_outline Carl-Gould-#70secondCEO-Top 3 Traits You AdmireCarl Gould #70secondCEO
Top 3 Traits You Admire Who do you Admire? - Hi everybody, Carl Gould here with your #70secondCEO just one minute a day investment for a lifetime of results. Today’s topic, who do you admire? Take a moment and think about that. What industry Titan, sports celebrity, political figure, historical figure do you really admire? Write down the name of that person or persons. And, what I’d also like you to do is write down the key attributes that you admire about them. Can you think about that for a moment, what are all the traits and attributes or personality styles and...
info_outline Carl-Gould-#70secondCEO-Cash Flow Positive Buying Power Operating ExpensesCarl Gould #70secondCEO
Cash Flow Positive, Buying Power, Operating Expenses Hey Everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Today’s topic is - Cash Flow. All right so, give yourself a ranking here: To what degree are your cash flow positive on a monthly basis? Do you have at least six months of operating expenses in reserve to whether a storm? Do you have enough buying power in order to take advantage of an opportunity should it present itself? One is low like, ‘Oh my God, help!’10 is high, were really...
info_outlineAdvice for staying open in the current climate. From your #70secondCEO host Carl Gould.
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
The main message that I've been saying to people recently is we're opening, everyone's opening. That's not the challenge, because it's going to open. The challenge is staying open. Just stay open. If you look, if you want to go to 75% or a hundred percent capacity. You're going to at some point. Anyway, just be safe. Be safe. Keep it clean keep everybody distanced as much as you can.
Well, what we don't want is, we don't want a spike in cases to the point where we have to go under some additional restrictions and you know universities in three states already have canceled in person instruction after Thanksgiving. So you're going to go back to school in September you're going to go through Thanksgiving when you're going to come home for Thanksgiving break. The rest of the semester is going to be online they're going to do that in colleges. It's going to trickle down to high schools. It's going to trickle down to grade schools. And that's what we're going to have because they don't want the coronavirus and flu bumping into each other at the same time what everybody go home for a few months and and you know offices are going to work on a hybrid and a rotating work schedule. They're going to say look, you know, we're not a 50% capacity, but we only want 50% of you in at any given time.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.