loader from loading.io

Why You Need a Funnel

Authentic Influencer Podcast

Release Date: 07/14/2020

Entrepreneur Mindset Vs Employee Mindset show art Entrepreneur Mindset Vs Employee Mindset

Authentic Influencer Podcast

Today the amazing Tricia Peterson talks to us about the difference between an entrepreneur mindset and an employee mindset. She delves into how to transition from making hobby money into making business money, and it all begins with your mindset. Having a business mindset is more than just working more hours; it starts with changing the way you think. 

info_outline
How to get back in the groove after a break show art How to get back in the groove after a break

Authentic Influencer Podcast

Today we're talking about how to get your groove back after a break. Since it's summertime, you may be taking a break from your business. Kids home from school, family vacations, and doing all the things can make it challenging to manage your business. This is why taking a break is essential, yet it's also just as crucial to plan for your time away.

info_outline
Be You, everyone else is taken show art Be You, everyone else is taken

Authentic Influencer Podcast

Today, we're excited to review how to be unique and authentic within your business. Rosanne Dawes is one of our mindset coaches here at Social Tenacity. Today she shares some helpful ways you can practice connecting with your heart by acting on first impressions. In this podcast, we also talk about how you can be the best version of yourself rather than mimic someone else.

info_outline
Why You Need a Funnel show art Why You Need a Funnel

Authentic Influencer Podcast

Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.

info_outline
Using Subscriptions to grow your customer base show art Using Subscriptions to grow your customer base

Authentic Influencer Podcast

Debbie Stewart is a direct sales consultant for the nationally recognized company, Scentsy, and has created a unique way of growing her business with Social Tenacity's guidance. We helped her unlock her potential to create an amazing personal brand. Now, Debbie has a thriving business and a successful monthly subscription she can stand behind.

info_outline
The Secret Sauce to be an Incredible Leader show art The Secret Sauce to be an Incredible Leader

Authentic Influencer Podcast

Brandy Shaver began her networking marketing career years ago and, at the time, ranked number 13 within her company. Then, life became a little rocky, and she decided to focus on running her salon instead of pursuing marketing further. Yet, seven years ago, Brandy re-entered the industry with a new perspective and strategy. Now, she successfully manages teams online and teaches the importance of systems and how to leverage them.

info_outline
Finding Success in just 6 Weeks show art Finding Success in just 6 Weeks

Authentic Influencer Podcast

Welcome back, Authentic Influencers! Today is all about time management, which is one of the best strategies and skills you can learn,  to see results in your business quicker. One way to manage your time more efficiently is by creating a six-week sprint. Many network marketers struggle with managing time, and enacting a six-week sprint is one way to help you be more productive.

info_outline
Grow Your Influence through Podcasting show art Grow Your Influence through Podcasting

Authentic Influencer Podcast

Kelly Glover is an Australian native and has helped hundreds of entrepreneurs and business owners start or appear on guest podcasts for the last 13 years. Kelly began podcasting in 2007 and now has her own popular syndicated radio. Not only that, but Kelly also helps people use their personal brand and podcasts to grow and further their business.

info_outline
Business Advise from a 3 Time Gold Medalist  show art Business Advise from a 3 Time Gold Medalist

Authentic Influencer Podcast

Leah started her athletic career back in college when she was recruited out of Southern California to play for the University of Arizona on a softball scholarship. While just 18 and a freshman, Amico helped score the winning run for Arizona to win the championship game. Her next season playing, Leah moved from pitching to playing in the outfield, which was the defining moment in her career.

info_outline
EP 90: Using Tik Tok and Facebook ads to Grow your Network Marketing Business show art EP 90: Using Tik Tok and Facebook ads to Grow your Network Marketing Business

Authentic Influencer Podcast

Travis Chambers is a marketing professional who helps others, including network marketers, build their business using video ads for Facebook, TikTok, and other social media platforms.

info_outline
 
More Episodes

Why You Need a Funnel

 

“With a [funnel] system in place, one, you’ll spend less time building your business and two; you’ll see better results.”

 

Brooke Elder

 

 

Today we’re talking about funnels and why they are important. Many network marketers may not think they need sales funnels or are unsure of what they are, but today we’ll show you why they are essential.

 

Imagine a kitchen funnel. The top is wider, and the bottom smaller. Using a funnel approach to narrow down your target audience is how you speak to the right people. This allows you to weed through thousands of leads and find the ideal customer, prospect, or recruit. 

 

For higher efficiency, spending most of your time at the bottom of the funnel increases the potential for customers who are likely to buy from you repeatedly. They are the runners of network marketing and are willing to treat a business like a business. Putting your focus at the bottom of the funnel instead of the top leaves you with potential leads that will build your business up the quickest.

 

“We don’t want to spend our time on everyone...we want to funnel them in...so that our likelihood of a “yes” is a lot higher.” 

- Brooke Elder

 

If you've been practicing the "go for no" approach and haven't seen results, it may be an excellent time to start creating and using funnels within your business.  

A proper funnel can benefit you in multiple ways. Wouldn't you rather get a yes from 95% of people in a smaller group, than get a no from 95% of people in a larger group?

 

Going for “no” is not the way to build a business.

 

It's like offering a stick of gum to everyone with the mentality that if they don't want it, that's okay. Yet, when someone says no repeatedly, you begin to doubt your purpose, doubt your product, and doubt yourself. Then, you're more likely to quit before you even get ahead. A sales funnel allows you to alleviate self-doubt and automatically weed out the people who don't meet your target audience's attributes.

 

To understand and reach your target market, you need to identify what your audience needs. What is their end goal? What can you do to help your audience see what they may never have thought of themselves?

 

“What is it that you have to offer that makes your proposition more attractive?” - Brooke Elder

 

How do you create a funnel? First, establish and create a free offering. These could include a PDF, infographic, or download. People who raise their hand and say that they are interested are the ones who will start down the funnel. With each additional step in the pipeline, people who aren't your ideal customer will naturally weed themselves out.  

 

It's essential to include a call to action within every step. What does your ideal customer need to do next? Some examples could include joining your free Facebook group or setting up a coaching call.  Once you're talking to the right people, you can determine if your solution meets their problem. If it does, then offer your product as the solution to their predicament. A funnel with close to five steps is recommended, any more than that could reduce your success. 



“We want to get the people who are perfect for us.” - Brooke Elder

 

Every funnel may look different, and that's normal. It doesn't have to be anything fancy or high tech. With that in mind, start mapping out your pipeline. Don't forget to document each step, as well as address the call to action. If you have questions, check out our Authentic Influencer Facebook group. We'd love to hear from you. 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!