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Episode 039: Abu Fofanah On Hacking The Paid Ad Code

Unspoken Terms

Release Date: 08/06/2020

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Unspoken Terms

About Our Host   Casey Handy-Smith is a contract law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their online businesses and brands. Over the past 6 years, Casey has helped creatives negotiate fair deals while protecting and leveraging their creative assets with ironclad contracts. Beyond her work with 1-on-1 with clients, Casey also provides DIY contract templates for entrepreneurs needing instant clarity and confidence to legally protect their businesses.   Subscribe   | | |   3 Key Takeaways   ...

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Unspoken Terms

About Our Host   Casey Handy-Smith is a contract law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their online businesses and brands. Over the past 6 years, Casey has helped creatives negotiate fair deals while protecting and leveraging their creative assets with ironclad contracts. Beyond her work with 1-on-1 with clients, Casey also provides DIY contract templates for entrepreneurs needing instant clarity and confidence to legally protect their businesses.   Subscribe   | | |   3 Key Takeaways   ...

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Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Unspoken Terms

Casey is an entertainment and digital media law attorney who helps influencers and creative entrepreneurs who struggle with navigating the legal side of their businesses and brands, specifically as it relates to contracts. She prides herself on helping creatives negotiate fair deals with Fortune 500 companies and leading entertainment brands, all while helping them build legally sound businesses that are built for generational wealth and impact. Here on the podcast, she normally does that through sharing the stories of successful entrepreneurs and influencers to help you learn from their...

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Unspoken Terms

Do you want to manifest success and perform at a higher level? If so, today’s episode is for you! Kimberly Spencer spills all the tea about how she went from a pilates instructor to a highly sought after coach and trainer with feature credits like The CW, ESPN, NPR, and Forbes. Kimberly shares the circuitous route to where she is, and the hard-learned business lesson that shook her but pushed her to finally find her true purpose. She talks about watching her parents’ entrepreneurial journey and success, struggling with loving her whole self, having numerous passions and not knowing which...

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Unspoken Terms

Today’s episode is all about how to legally protect your intellectual property [read anything you create]. The Unspoken Terms podcast is all about how to avoid the common mistakes that are made in business, as entrepreneurs and creatives. Not protecting the things you create is right at the top of that list, so today we are going to dive right into two examples that show the perils of not protecting yourself and your brand and advantages of knowing your rights, respectively. Let Nick Cannon be a cautionary tale and Micheala Coel be an ode to the power you hold in ownership and knowledge....

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Episode 039: Abu Fofanah On Hacking The Paid Ad Code show art Episode 039: Abu Fofanah On Hacking The Paid Ad Code

Unspoken Terms

Today’s episode, with Abu Fofanah, is chock full of entrepreneurial, marketing, and advertising gems! Dubbed the Lieutenant of Marketing, Abu talks about his journey from a young entrepreneur, to wall street, agency founder, then marketing coach.  You’ve probably seen his ads. As a marketing coach who has helped hundreds of business owners make millions of dollars, with his Power Your Launch marketing accelerator, Abu shares knowledge on how to get started with marketing, identify your target audience, create a marketing plan, and run profitable ads. He also talks about some hard...

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Unspoken Terms

It’s no secret that entrepreneurship is a lot of work! There are so many moving pieces, and plenty to focus on at every stage of business. Today’s guest, Maya Elious, breaks down exactly what you should be focusing on if you want to build a successful 6-figure business.  Maya takes us behind the scenes of her entrepreneurial journey, and how she broke the mold of expectations to build the life of her dreams. Maya also shares her hardest lessons in entrepreneurship and how she learned the importance of protecting her intellectual property as a content creator and former...

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More Episodes

Today’s episode, with Abu Fofanah, is chock full of entrepreneurial, marketing, and advertising gems! Dubbed the Lieutenant of Marketing, Abu talks about his journey from a young entrepreneur, to wall street, agency founder, then marketing coach. 

You’ve probably seen his ads. As a marketing coach who has helped hundreds of business owners make millions of dollars, with his Power Your Launch marketing accelerator, Abu shares knowledge on how to get started with marketing, identify your target audience, create a marketing plan, and run profitable ads. He also talks about some hard lessons he has learned along the way and how businesses can scale, even during a global pandemic. As an added bonus for the culture, his main demographic is black women entrepreneurs.

More on Abu

Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. He is the founder of Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since it’s initiation in 2019 the Marketing Accelerator has helped over 500 women of color founders begin monetizing their brands online and on social.

Where to find Abu

Social Media: 

Instagram: https://www.instagram.com/abufofanah/

Best Way for Audience to Contact You:

Email: abu@houseoffofanah.com