loader from loading.io

How To Get Creative With A Growth Focused Financial Strategy With Terrell Turner

#dogoodwork

Release Date: 09/02/2020

Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks  show art Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks

#dogoodwork

Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a...

info_outline
How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz show art How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz

#dogoodwork

Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a...

info_outline
Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good show art Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good

#dogoodwork

Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate...

info_outline
How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann show art How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann

#dogoodwork

Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans...

info_outline
Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People show art Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People

#dogoodwork

Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who’s The Guest? Andy Buyting is a...

info_outline
Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group show art Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group

#dogoodwork

Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is...

info_outline
How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time show art How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time

#dogoodwork

High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he...

info_outline
How to Leverage An Audience of 1 to Feed Your Media Strategy with Mary Ann Pruitt, CEO & President of Mosaic Media show art How to Leverage An Audience of 1 to Feed Your Media Strategy with Mary Ann Pruitt, CEO & President of Mosaic Media

#dogoodwork

Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking....

info_outline
Human Centered Operations with Gisell Paula from Get Scrategy show art Human Centered Operations with Gisell Paula from Get Scrategy

#dogoodwork

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.  Who’s The Guest? Gisell helps small businesses leverage their Feel Good competitive advantage so they can scale their impact using their unique winning strategy without burning out or wasting time...

info_outline
Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi show art Lessons from Vetting 700+ Marketing Agencies with Behdad Jamshidi

#dogoodwork

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that just sticking to commitments and clear communication can help agencies stand out. It also reinforces the importance of having clearly defined values, hiring the right employees, and taking on aligned...

info_outline
 
More Episodes
What if I told you that your company #finances and #budget is a place where #creativity can stem from?
 
How? 
 
Terrell can teach us as he shares the #framework he used to help a #startup grow $10m year over year by looking at their goals and finances and then work backwards to create the strategy to reach their goals. 
 
Terrell is a profit coach that loves accounting, finances and the opportunity to give back to others. He’s worked with Fortune 500 companies and helped fast startups grow. He is also the youngest members of a board of directors helping manage a university's endowment and scholarship fund and also the host of the Business Talks Library podcast. 
 
Here’s what you’ll learn from Terrell: 
1. How to have financial situational awareness and flip your budget on its head
2. The strategy Terrell used to reverse engineer growth goals and have all areas of a business work to reach them
3. How to assess multiple good opportunities through a revenue, probability and team matrix
 
 
Listen on your favorite #podcast app or watch on #YouTube here: 
https://many.link/raulhdz.amdg
 
 
Connect with Terrell: 
https://www.linkedin.com/in/terrellturner/
www.TLTurnerGroup.com 
www.BusinessTalkLibrary.com
 
#dogoodworkpodcast #nevercomplacent #dogoodwork