BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
Release Date: 09/25/2020
Beyond the Image Podcast
Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick I’m working on a new marketing plan right now and I’m trying to determine the most appropriate charts to showcase the exact strategy and tactics that we will be performing. I am reading articles and asking myself questions about quantitative relationships to determine which chart is the right chart. There’s got to be an easier way. Today, we’re talking about stupidly simple marketing steps that you need to be taking. “Get interviewed, a lot.” IN THIS EPISODE 3 of the simplest and FREE marketing...
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First Speaker Announcements Hosted by: James Patrick Today, I want to talk to you about who you’re going to be learning from at FITposium this year. “Get published, get featured, so you can get hired.” IN THIS EPISODE How we pick our FITposium presenters and why. What’s in it for you? The first line up of speakers. A sneak peek of what the speakers will be teaching you. Lock in your pass now for FITposium on October 13-15th and get early bird pricing at . See past features Connect with James Website: Instagram: Text me marketing questions @:...
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I Dreamt For Your Benefit Hosted by: James Patrick I had this dream the other night and I want to dive into what I could unpack from it in this episode. FITPosium Update: We now have over a dozen magazine partners who are all casting 4 features. Lock in your pass now and get early bird pricing at . See past features “Are these activities creating a path to bring revenue into your business?” IN THIS EPISODE A detailed and exciting FITPosium update. Why you may want to pay attention to your dreams. James’s dream and what it means to him and you. Symbolism that you...
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What is Missing from Your USP? Hosted by: James Patrick Earlier today, I was having a conversation with one of my clients about Unique Selling Positions, or USPs. Maybe you’ve heard about USP, that you should have one, and have even tried to do some work to establish a USP. Maybe you’ve had success, or like many, have struggled to peel back enough layers and truly hone in on what about you, your brand, your services, your offering, your solution is unique and different in the marketplace. During this conversation, I realized there is a second facet of USPs and we are...
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How to Be an Influencer Hosted by: James Patrick I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere desire, it is not a fleeting lust or a passing fantasy. This is a need, a necessity. An immutable requirement to my life, as much as oxygen or water. Although I may not have been born into wealth or what most would consider good looks, or even an agreeable personality; I possess an even more befitting aptness - the highly developed ability to observe. Today, we’re going to become influencers. “I now understand and...
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How to Save Money in Advertising Hosted by: James Patrick Have you considered advertising as a way to generate leads for your business? If so, this episode is for you. Have you been nervous about getting into advertising because you’re afraid of losing money? If so, this episode is for you. Have you advertised and have not seen the results that you are hoping to see? If so, this episode is for you. Online advertising has shifted quite a bit over the last few years and we have had to completely shift our approach. The goal of this episode is to share with you what we...
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FITPosium is Back Hosted by: James Patrick FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona at the Hives Studios. You can attend in person or online. Our mission this year comes in 3 pillars: get published, get booked, and get hired. “We want you to finally unlock your full potential.” IN THIS EPISODE More details on the annual FITposium conference and the exclusives that come from just attending. What’s new this year? A few specific opportunities and brands that have already agreed. What you’ll get out of the...
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Get Free Business Coaching Hosted by: James Patrick We’re going to do something new. We are going to be offering FREE one-on-one coaching with me. Y0u will be coached on your object, your brand, what you have launched, or what you have trying to advance, “I want to hear from you.” IN THIS EPISODE Free one-on-one coaching and how to get it. Hearing from James and his business strategy, A breakthrough for your business. Getting traction. Connect with James Website: Instagram: Text me marketing questions @: 480-605-3254 Share this podcast with a friend...
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How to Finish Hosted by: James Patrick I don’t mean to brag on this show, but I’m a little bit of a chicken shit. The correct response to that is, “Don’t sell yourself short, James. You're a tremendous chicken shit.” I’m not going to argue that fact with you. I was thinking about fear, and I think fear comes up in two different ways. We’ve often talked about one, and today, we are diving into the other one. “No idea has value unless action has been completed or that idea has been shared with someone else.” IN THIS EPISODE The 2 different fears...
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Two Epic Announcements Hosted by: James Patrick There is no time to waste today! We are getting right into the thick of it with not one, but TWO epic announcements for you. “Everything will be done by the time you walk away from this conference.” IN THIS EPISODE A magazine opportunity for you. How to be eligible for this epic opportunity. FITposium is back!!! And all the details. New opportunities for your business. Mark your calendars - August 1st and October 13, 14 & 15! Connect with James Website: Instagram: Text me marketing questions @:...
info_outlineWelcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.
Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!
Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com