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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI # 427 3 Biggest Mistakes When Pitching show art BTI # 427 3 Biggest Mistakes When Pitching

Beyond the Image Podcast

3 Biggest Mistakes When Pitching Hosted by: James Patrick   When it comes to pitching to media outlets, there are three big mistakes that individuals can make that will get their pitch thrown out. So whatever you do, don’t make these three mistakes! “Know who the audience is.” IN THIS EPISODE How to get your pitch thrown in the trash. The importance of doing your research before you pitch. Who else you need to talk about in your pitch. From me focus to them focus. Lock in your pass now for FITposium on October 13-15th in-person or virtually at . Dozens of opportunities for...

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BTI # 426 Finding Your IT FACTOR with Tiffany Carter show art BTI # 426 Finding Your IT FACTOR with Tiffany Carter

Beyond the Image Podcast

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. “The truth isn’t always sexy.” IN THIS EPISODE Tiffany’s background and why she decided to be a business coach. What brings true results. Finding your own sweet spot in your business and how to truly stand out. Bringing your personality and quirks into your business. What to ask those around you. What Tiffany and James are bringing to the FITposium conference this year. How to increase responses on social media by beta testing. Creating valuable pitches. Lock in your...

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BTI # 425: How to Leverage Media to Grow Your Business show art BTI # 425: How to Leverage Media to Grow Your Business

Beyond the Image Podcast

How to Leverage Media to Grow Your Business Hosted by: James Patrick   Here’s an interesting thing that I want you to know; getting published is not the end of the work. In fact, it’s just the beginning of the work. Once that feature lands, your work is just starting because now we are entering into the phase where you have to leverage these features. “We call it PRing your PR.” IN THIS EPISODE Why you need to leverage media features. 2 different times to capitalize on your features and why. What happens when you leverage your published work the right way. Exclusive...

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BTI # 424: Benefits of Local Media show art BTI # 424: Benefits of Local Media

Beyond the Image Podcast

Benefits of Local Media Hosted by: James Patrick   It’s easy to understand why when we’re pitching to media outlets we want to land these big, national features or international spots. It looks amazing to see yourself on a national news stand and to have that authority, clout, collateral, and marketing assets.   But, never overlook the power and immense opportunity of local media. I’m going to argue the case for local media today. “Consumers love to invest locally.” IN THIS EPISODE A guaranteed way to generate leads and sales for your business. How to gain experience...

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BTI # 423: Benefits of Being Featured on Podcasts show art BTI # 423: Benefits of Being Featured on Podcasts

Beyond the Image Podcast

Benefits of Being Featured on Podcasts Hosted by: James Patrick   Podcasting is one of the fastest and more effective mediums to not jump amplify your authority, but to generate leads for your business. Let’s talk about why. “The demand for podcasts has been increasing as the number of shows also increases.” IN THIS EPISODE Why landing podcast features is important. How a listener gets to understand you more through a podcast interview. Ways your audience is more accessible through podcasts. The benefit of already having a warm audience. Lock in your pass now for FITposium...

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BTI # 422: 3 Things to Know Before Pitching to Media Outlets show art BTI # 422: 3 Things to Know Before Pitching to Media Outlets

Beyond the Image Podcast

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick   There are three things you need to know about a media outlet before you send out a pitch to that outlet. Whether it’s a magazine, a podcast, or a digital feature, these three things are important.  “It’s important to understand what the editorial direction  is of this media outlet prior to pitching.” IN THIS EPISODE The 3 things you need to know about media outlets before you pitch to them. Why your audiences need to be in alignment. How to make sure what you’re bringing will fit into...

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BTI # 421: 3 Goals of Getting Published show art BTI # 421: 3 Goals of Getting Published

Beyond the Image Podcast

 3 Goals of Getting Published Hosted by: James Patrick   There are three goals you might have when it comes to earning media or getting published. Let’s dive into these today and why you need to know this. “Knowing what your goals are will help you get specific about which media outlets you should be pitching to.” IN THIS EPISODE The 3 goals you probably have for getting published. The byproducts of these goals in your business. Why you need to get specific about who you pitch to. How you can land features today. Lock in your pass now for FITposium on October 13-15th...

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BTI # 420 Which is Better, Print or Digital Features? show art BTI # 420 Which is Better, Print or Digital Features?

Beyond the Image Podcast

Which is Better, Print or Digital Features? Hosted by: James Patrick   When we think about pitching to magazines, it’s intuitive that most of us want to be featured in the print publication. It’s on newsstands, you get to pick it up and show it to your friends, take a picture next to it.    For the longest time, we looked at digital features as a lowered tier offering. But the truth is quite the opposite. “Digital features are wildly valuable to entrepreneurs.” IN THIS EPISODE The value behind digital features and why. Which feature drives more traffic to you and...

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BTI # 419 2 Biggest Misconceptions About Earned Media show art BTI # 419 2 Biggest Misconceptions About Earned Media

Beyond the Image Podcast

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick   When it comes to getting published, it seems like individuals have two big, major misconceptions about what it takes to land earned media. Let’s unpack those today. “It’s about what you’re willing to do.” IN THIS EPISODE The 2 misconceptions. Is earned media just for celebrities? Getting booked by reaching out directly and bringing value. How James is going to help you land features. Lock in your pass now for FITposium on October 13-15th in-person or virtually at . Dozens of opportunities for...

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BTI # 418 How Earned Media Can Grow Your Business show art BTI # 418 How Earned Media Can Grow Your Business

Beyond the Image Podcast

How Earned Media Can Grow Your Business Hosted by: James Patrick   Often when we think about getting published and why we want to, it’s because it’s just really cool to get published. But there are two other very important benefits that getting published can provide that will help you grow your business. “Those outlets are essentially vouching for you.” IN THIS EPISODE Two main benefits of getting published. The three things that earned media will amplify for you. How earned media validates you. Authority amplification and direct lead generation. How you know where you...

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Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com