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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI # 471: Evolution of the Fitness Industry with Nadine Dumas show art BTI # 471: Evolution of the Fitness Industry with Nadine Dumas

Beyond the Image Podcast

Evolution of the Fitness Industry with Nadine Dumas  Hosted by: James Patrick   My guest today is health and wellness coach, Nadine Dumas.  “It really comes down to your morals and what you believe in.” IN THIS EPISODE Nadine and James’s history and how things have changed. The power of an unedited photo. Preparing for a photoshoot and the importance of having intentions beforehand. What’s happening with magazine publications? How to get on covers. Native advertising. Do you need Instagram to build your business? If it’s right for you to scale your business. ...

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BTI # 470: When to Celebrate show art BTI # 470: When to Celebrate

Beyond the Image Podcast

When to Celebrate Hosted by: James Patrick For people like me, and perhaps for people like you, showing off is hard to do. Why? Because it seems that all we ever see when we fire up social media, is an endless stream of accomplishments. A barrage of celebratory news, an assault of requests for congratulations. It can’t all be real, can it? People’s lives cannot be this “#blessed.”   I’ve often said that social media represents the greatest hits of each other’s lives. The thing about the greatest hits is that they don’t include the b-tracks that never made it to the airways....

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BTI # 469: Live Coaching show art BTI # 469: Live Coaching

Beyond the Image Podcast

Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions. “No one has a background in marketing until they start marketing.” IN THIS EPISODE Publication trends. Final call for entry at Ricochet Magazine: Call for entry at IconFit Magazine: How to follow up when pitching media outlets. What a good follow up does. Do you need to have experience in marketing? How to use collateral to pitch to media....

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BTI # 468: Is Entrepreneurship Aging You with Laura Soulios show art BTI # 468: Is Entrepreneurship Aging You with Laura Soulios

Beyond the Image Podcast

Is Entrepreneurship Aging You with Laura Soulios Hosted by: James Patrick   My guest today is Laura Soulinos. She’s the co-founder of Body Tune by Laura.  “It doesn’t need to be complicated.” IN THIS EPISODE Laura’s background and her expansion in business with her husband. What creates long term results. The power of baby steps. Why YOU need to prioritize your health. How to become more efficient and effective in your business. How to maintain healthy habits and reverse the signs of aging. Why all or nothing won’t work. Should you be sleeping more? And ways to...

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BTI # 467: Dirty Words to Never Say Again show art BTI # 467: Dirty Words to Never Say Again

Beyond the Image Podcast

Dirty Words to Never Say Again Hosted by: James Patrick   There are some things about being a parent that I probably saw coming for me. For example, I saw that I would have some sleepless nights that would make me walk around in a daze on most days. I saw having to change a lot of diapers.    The thing that I didn’t really anticipate was the words that I use. I didn’t think I had a bad vocabulary until my son started to emulate the words I was saying. Granted, he’s not saying it very clearly but he’s getting close. Thus, my expletives must be deleted.   So, I’ve...

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BTI # 466: Live Coaching show art BTI # 466: Live Coaching

Beyond the Image Podcast

Live Coaching Hosted by: James Patrick Welcome to James’s third live weekly coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel where he answers all your business and marketing questions. “Don’t say this is an idea you want to move forward with if you’re not willing to ask the questions on how to move that goal forward.” IN THIS EPISODE Taking action on your ideas by using the resources that are available to all of us. Why you need to move forward even if it’s not perfect. Book promoting and adding value by giving away...

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BTI # 465: Telling Your Story with Theresa Houghton show art BTI # 465: Telling Your Story with Theresa Houghton

Beyond the Image Podcast

Telling Your Story with Theresa Houghton Hosted by: James Patrick   My guest today is Theresa Houghton. She’s the Chief Nerd at Modern Health Nerd.   “Don’t feed the troll.” IN THIS EPISODE More about Theresa’s title. Standing out by leveraging what makes you, you. How to really provide value. Choosing what to share online. Creating content that is audience driven. Finding the right medium you should use. The path to authenticity. The beauty of trial and error. Connect with James  Website: Instagram: Text me marketing questions @: 480-605-3254   ...

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BTI # 464: Why You Don’t Need Confidence show art BTI # 464: Why You Don’t Need Confidence

Beyond the Image Podcast

Why You Don’t Need Confidence Hosted by: James Patrick   Do you ever get nervous at the start of the year? I get nervous about 2 weeks into the start of the year, so right about now. The reason I get nervous this time every year is because here is the point of the calendar year that I’ve set my goals, my plans, my strategy for the upcoming months. So, now I have to worry about how I’m actually going to do the things I said I was going to do.   “What if it all comes crashing down?” IN THIS EPISODE All the things I have set aggressive goals for by this time of year. Why...

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BTI # 463: Live Business Coaching show art BTI # 463: Live Business Coaching

Beyond the Image Podcast

Live Business Coaching Hosted by: James Patrick   Tune into James’s second weekly live business coaching call.This call is hosted through the Facebook group Fit Business Guide and on the YouTube channel and he answers all your business and marketing questions. “There’s always going to be something that comes up.” IN THIS EPISODE Self-publishing versus traditional publishing. Pitching a  book. Production recommendations and what James does. How to stream for a Facebook group. The lead time before news is scheduled, created, or produced. Different ways to pitch to a...

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BTI # 462: Effectively Creating Content for Social Media with Brandon Cockrell show art BTI # 462: Effectively Creating Content for Social Media with Brandon Cockrell

Beyond the Image Podcast

Effectively Creating Content for Social Media with Brandon Cockrell Hosted by: James Patrick   My guest today is Brandon Cockrell. He’s the founder and president of Linchpin Sales Interactive. We’re diving into how to generate content and being present without getting burnt out.   “As long as attention is on these platforms, there’s going to be opportunity there.” IN THIS EPISODE Is the digital space too crowded? Advice for how to find your audience with the right content. Learning as you go instead of releasing perfect content. Data points you should be analyzing....

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Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com