34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer
Podcast Coaching with Christine
Release Date: 11/11/2020
Podcast Coaching with Christine
7 Podcast Discovery Apps Helping Podcasters Grow - Part 1 of 2 (Podchaser vs Chartable vs Listenotes). This week we're talking about podcast discovery apps: what they are and how they can help indie podcasters grow. Currently, there is no ONE way people discover new shows. These Apps are all working in some way to solve that problem. Podchaser Chartable Listen Notes Podz Moonbeam Clubhouse Fireside
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CEO of Moonbeam Mike Chambers says TikTok's "democratized discovery" system inspired him and friend Paul English (co-founder of Kayak) to create a new discovery app for podcasters. Many creators who aren’t backed by big production companies struggle to grow their audience. Chambers says, with Moonbeam “It doesn’t matter if you are some kid in your basement in Iowa, your ability to get discovery is influenced by your ability to resonate with people.”
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Laura Cathcart Robbins talks about her “big break” into the podcasting world. She shares how she “got published,” her secrets to pitching, how she handles rejection and how her first paid speaking gig. Laura is a writer, recovery thriver and survivor. She’s also the host of the popular podcast: The Only One In The Room! Which is a podcast for anyone who has ever felt alone in a room full of people. She shares vulnerable accounts from people who are eager to connect.
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Erica Mandy’s podcast THE NEWSWORTHY has millions of downloads and is keeping people informed on what’s going on in the world in a fast, fair and fun way. Her daily podcast has sold out of mid-roll ads for the year! In this episode, She opens up about how she did it, she shares the bumps in her podcasting journey and how she’s “pivoted” her strategy through COVID-19.
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Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. What we learn: 5:12 What is SEO and what does that mean for podcasters? 13:40: Transcribing podcasts for each episode 14:47 Untapped opportunity digging into your analytics 26:18 Relatable and attainable testimonials 29:12 How Spencer...
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Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life.
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Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential.
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LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
info_outlinePodcast Coaching with Christine
LaunchPod Media co-founders John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.
info_outlinePodcast Coaching with Christine
Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.
info_outlineStephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.
What we learn:
5:12 What is SEO and what does that mean for podcasters?
13:40: Transcribing podcasts for each episode
14:47 Untapped opportunity digging into your analytics
26:18 Relatable and attainable testimonials
29:12 How Spencer got a $3,000 bike for free because of his podcast
33:01 Name dropping and how download numbers aren’t everything
35:16 When an interview turns into a networking opportunity
35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business
37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions
40:13 Optimizing your RSS Feed with titles
44:36 Spencer talks about the SEO tools he utilizes
48:40 Another mistake podcasters are making? Not leveraging YouTube
Helpful Links:
Otter AI Transcription Service: https://otter.ai/login
Descript AI Transcription Service: https://www.descript.com/
Paid SEO Tools:
Moz Keyword Explorer: https://moz.com/explorer
Ahrefs Content Gap Tool: https://ahrefs.com/content-gap
SEMrush: https://www.semrush.com/
Free Tools:
Google Trends: https://trends.google.com/trends/?geo=US
Answer the Public: https://answerthepublic.com/
Asked: https://asked.com/
Also Asked: https://alsoasked.com/
Want to connect with Stephan Spencer?
Stephan Spencer’s Website: https://www.stephanspencer.com/
Marketing Speak Podcast/Website: https://www.marketingspeak.com/
Get Yourself Optimized Podcast/Website: https://www.getyourselfoptimized.com/author/stephan-spencer/
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Credits:
Production: Bright Sighted
Host: Christine O'Donnell
Guest: Stephan Spencer
Editor: Laura Veloso
Assistant Producer: Heather Chiles