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"Generation Z is Not a Monolith"

The Cassandra Podcast

Release Date: 11/13/2020

EP 094. Equity and Diversity in the Wine and Food Industry show art EP 094. Equity and Diversity in the Wine and Food Industry

The Cassandra Podcast

On this week’s episode, Maryam Ahmed, President & CEO of Maryam + Company, joins Cassandra’s Kathy Sheehan and Michael Corti to discuss commitment to equity and diversity in the wine and food industry.

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EP 093. Exploring the Business of Cannabis show art EP 093. Exploring the Business of Cannabis

The Cassandra Podcast

On this week’s episode, Kathy Sheehan and Michael Corti of Cassandra are joined by Sharon Kevil, Founder + CEO of Forti Goods and Tekisha Harvey, Co-founder of CannaCurious. 

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EP 092. Segmentation in the Cassandra Report show art EP 092. Segmentation in the Cassandra Report

The Cassandra Podcast

Featuring Kathy Sheehan, Chanon Cook, and Michael Corti.

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Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook show art Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's latest report on Gen Z segmentation and get to explore some of these segments individually. 

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Exploring Pivot Coldbrew with Founder David Stroud show art Exploring Pivot Coldbrew with Founder David Stroud

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by David Stroud, Founder and President of Pivot Coldbrew, which was featured in this Thursday's Cassandra Daily on new adaptogenic and nootropic coffee drinks. David gives us his insight into the brand’s "chillbrew" coffee beverage, which encompasses a precision-crafted blend of cold brew, adaptogens, and nootropics with clinically proven benefits.

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Gen Z Fintech Initiatives, Innovative Fragrance Tech, & Other Trends show art Gen Z Fintech Initiatives, Innovative Fragrance Tech, & Other Trends

The Cassandra Podcast

On this week's episode, our host Nina Rupp recaps fintech initiatives geared toward increasing Gen Z's financial literacy, innovative fragrance tech, an update on sports amid the ongoing pandemic, and qualitative data around young people's entertainment habits. 

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Why You Should Chew Your Ice Cream: Exploring My/Mochi with Russell Barnett show art Why You Should Chew Your Ice Cream: Exploring My/Mochi with Russell Barnett

The Cassandra Podcast

On this week’s episode (the first of the new year!), our host Nina Rupp is joined by Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream. Russell and Nina explore all aspects of the My/Mochi brand, which is currently America's fastest-growing frozen novelty that owns 80% of the mochi ice cream category in retailers and 98% of the category in convenience stores.

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'Sleep in a Can': Exploring Som with Brad Marks show art 'Sleep in a Can': Exploring Som with Brad Marks

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by Brad Marks, the CMO of Som Sleep. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night, and Brad and Nina talk all about the beverage, why sleep hygiene is absolutely essential, and even unpack some Cassandra research around health and sleep that further supports Som's market positioning.

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Accelerated Trends: Retail & The Pandemic show art Accelerated Trends: Retail & The Pandemic

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by Emily Albright Miller, Vice President of Strategy & Insights at Big Red Rooster, a JLL company. Emily shares some truly can't-miss insights around consumer behavior as it relates to retail and shopping in light of the pandemic, and Nina and Emily outline three major areas of trend acceleration happening in this vertical.

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TikTok Houses, Next-Gen Fitness Platforms, & Other Trends show art TikTok Houses, Next-Gen Fitness Platforms, & Other Trends

The Cassandra Podcast

Our host Nina Rupp recaps this week's Cassandra Dailies, covering innovative healthcare models that are growing amid the Covid-19 pandemic, better-for-you baking mixes, next-gen interconnected fitness platforms, and content collectives known as TikTok houses. 

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More Episodes

On this week’s episode, our host Nina Rupp is joined by Michael Corti, Cassandra's VP of Business Development. Michael shares insights around the polarization affecting today's Gen Zs (captured in this Cassandra Daily article on how modern young adults feel about last week's presidential election) and Cassandra's quant-based segmentation.