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EP: 115 Create Your Own Brand and Crush the Competition

Authentic Influencer Podcast

Release Date: 11/24/2020

EP 129 3 reasons why no one is buying what you're selling show art EP 129 3 reasons why no one is buying what you're selling

Authentic Influencer Podcast

In Podcast 129 Brooke talks about the three reasons why people aren't buying from you.  In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.

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EP 128 Creating Your Own Offer to Scale show art EP 128 Creating Your Own Offer to Scale

Authentic Influencer Podcast

In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a  health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't. 

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EP 127 How to reclaim your confidence so you can  show up boldly, and authentically show art EP 127 How to reclaim your confidence so you can show up boldly, and authentically

Authentic Influencer Podcast

In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. 

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EP 126 Don't be a spammy weirdo when you cold message people show art EP 126 Don't be a spammy weirdo when you cold message people

Authentic Influencer Podcast

In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still, get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an authentic way. 

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EP 125 Growing your business on Pinterest show art EP 125 Growing your business on Pinterest

Authentic Influencer Podcast

Podcast 125 talks to Missy Campbell, an expert when it comes to Instagram and Pinterest. Missy has a business that helps people infuse minimalism into their business using social media strategy, implementation and podcast management. She shares simple tips that you can implement into your network marketing business.

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EP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each Month show art EP 124 Repurpose & Leverage Your Content To Save Hours Of Work Each Month

Authentic Influencer Podcast

In today’s podcast Brooke talks with Lyndsay Phillips, an amazing content strategist when it comes to social media. Lyndsay knows how to get people to really start paying attention to your personal brand and does it in a way that will save you time and hours!

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EP 123 Why you're really not succeeding in nm - hype show art EP 123 Why you're really not succeeding in nm - hype

Authentic Influencer Podcast

In Podcast Episode 123 Brooke delves into the reasons why you may not be succeeding in your network marketing business. The one thing that kills a business faster than anything else is hype.

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EP 122 The 3 C's of Making Money on Social Media show art EP 122 The 3 C's of Making Money on Social Media

Authentic Influencer Podcast

In today’s Podcast Brooke chats with Owen Hone about building an authentic business using social media. Owen is the Founder & Head Coach at Authentic Creation, Personal Trainer, and Nutrition Coach.

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EP 121 Finding Your Inner Beauty show art EP 121 Finding Your Inner Beauty

Authentic Influencer Podcast

In today’s podcast we talk with Kirstin Baxter who has been in the Social Tenacity program for four years. She is the best example of having tenacity and stepping out of your comfort zone and doing hard things time and time again. She is an empath and growing up as she would try to connect with people and serve them she was told that she took things too seriously. 

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EP 120 Habits to become Happier and Healthier in the new year show art EP 120 Habits to become Happier and Healthier in the new year

Authentic Influencer Podcast

Episode 120 talks to Debra Wanger, an actor, singer, and certified wellness coach. Debra grew up in Chicago and has been acting since she was nine years old. She worked as a professional actor for a long time. When she was working she was happy, but when she wasn’t working she was unhappy, depressed, and moody. She was not in a good place, so she set off on a journey and learned a ton about business, and ended up getting certified as a health coach.

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More Episodes

Create Your Own Brand and 

Crush the Competition

 

“The more you can connect to the lifestyle, in my experience, means that you’re going to stand out versus everyone else in the competition .”

 

Kirsty Verity

 



Episode 115 talks with Kirsty Verity, a marketing expert originally from England. She shares insights about understanding the real reason why people want to buy something and how to brand yourself to stand out in the competitive marketplace.

 

It’s important to figure out the messaging behind the messaging. What is the behavior and attitude of the person that wants to buy your product? Once you identify those things you can start to think about the kind of messaging you want to send to those people in the broader context of their lives. For you, you’re selling a product, but for the person you are selling to, it’s just one of the many things they need.

 

“It’s hard to stand out in network marketing because everyone is selling the same thing that you are.” - Brooke Elder.

 

Kirsty has a process called a brand positioning process or brand positioning statement. You start first with the ideal client. Who’s the most likely person to use your product. What do they like, what kind of things in their life are important to them. That’s the kind of thing that you want to bring to the floor.

 

Secondly, why does your product or your brand make their life better?  You want to think of what is a rational benefit. 

 

When you write a brand positioning statement, you don’t want to do it for everyone. You want to do it for a specific consumer. What are you selling, what is your brand all about, and what category is it in?

 

As you start the ideal client exercise it could be two people, so you want to separate them out and do two statements for each of those people. Some relate to the rational aspects of your product, others the emotional benefits. 

 

It’s important to ask why they should believe our product over everyone else. Emotional messaging tugs on their heartstrings, while rational benefits provide proof. Clinical trials and studies on how the product works give actual proof of your product and your brand versus everyone else.

 

“It’s not about you as a company, it’s about them. The more you talk about them and solving their problems, the more they’re going to connect with you as a brand.” - Kirsty Verity. 

 

In the fifties, authority was definitely the way to market, whereas now, connection is the thing that’s going to get people to love you over everyone else. If you would like to connect with Kirsty her website is www.goteamreal.com. She has a podcast as well called Sprint to Profit. You can also download her brand positioning process template.

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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