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#144: Tactical Tuesday: Focus on your Customers vs the Competition

Healthcare Entrepreneur Academy Podcast

Release Date: 12/08/2020

#293: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production show art #293: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production

Healthcare Entrepreneur Academy Podcast

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn...

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Healthcare Entrepreneur Academy Podcast

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Healthcare Entrepreneur Academy Podcast

“The job isn't to catch up to the status quo; the job is to invent the status quo.” – Seth Godin   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about creating tribes, communities, and movements to help your business thrive. In this episode, Jason shares some of his takeaways from Seth Godin’s book entitled “Tribes,” and encourages us to challenge the status quo and become the leaders we were born to be. Tune in until the end of the episode to hear more about our ongoing giveaway!   3 KEY POINTS: 1....

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#290: Keep Showing Up: How a Nurse Went All In With Building & Marketing Her Writing Business with Janine Kelbach show art #290: Keep Showing Up: How a Nurse Went All In With Building & Marketing Her Writing Business with Janine Kelbach

Healthcare Entrepreneur Academy Podcast

“Where focus goes, energy flows.” – Tony Robbins   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Janine Kelbach, Educator, Author of Entreprenurse, CEO of Write RN, Host of Savvy Scribe Podcast, and Brand Owner of Savvy Nurse Writer. In this episode, Janine shares her story of pursuing several entrepreneurial passions, how she excelled at each, and her advice for all aspiring writers and entrepreneurs. If becoming a writer has crossed your mind, this episode is for you. 3 KEY POINTS: Keep Reading....

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Healthcare Entrepreneur Academy Podcast

“Politeness costs nothing and gains everything.” - Lady Montague Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the most effective ways of reaching out to others. In this episode, Jason shares his personal experience of receiving a not-so-conventional invite and how empathy, courtesy, and professionalism play crucial roles in communication. We also learn practices passed down from Jason’s Podcast Coach, Travis Chappell, who successfully invited Grant Cardone to his show. 3 KEY POINTS: Be very brief. Avoid...

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Healthcare Entrepreneur Academy Podcast

Guarantees are like promises. They help others feel more assured about your service.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about leveraging guarantees to boost your sales. In this episode, Jason explains the different types of guarantees and the scenarios where each one can be used. He also shares his personal experience about how guarantees backfired against his business.   3 KEY POINTS: Unconditional Guarantees are most advantageous for the client. Conditional Guarantees eliminate risk in the eyes...

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Healthcare Entrepreneur Academy Podcast

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Healthcare Entrepreneur Academy Podcast

To charge a premium rate, You need to charge premium-quality service.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about increasing the value of your offer through the Value Equation. Continuing from last week’s topic on Alex Hormozi’s concepts, Jason discusses what the Value Equation is, how to use it, and how it can help your business be part of a category of one. Tune in to learn how to charge at a premium rate by providing premium-quality service.   3 KEY POINTS: Increase the perceived likelihood of...

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Healthcare Entrepreneur Academy Podcast

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Healthcare Entrepreneur Academy Podcast

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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses the dangers of obsessing over your competition instead of focusing on your own customers and your business.

EPISODE HIGHLIGHTS:

  • Do a market analysis and gather market intel about your competitors in order to refine your business idea. 
  • Don’t obsess over your competition and copy their every move. This can result in stress, anxiety and your business’ demise.
  • Avoid having a copycat mindset and groupthink. 
  • Jason shares an example of how Blockbuster and Hollywood Video entered the movie rental  market but then focused on each other vs their customers, ultimately causing their demise.  
  • He also highlights how Redbox entered the arena by offering movie DVDs via a kiosk. And how Netflix entered the market by mailing DVDs to their customers before eventually switching over to streaming services. 
  • In both cases, Redbox and Netflix found success because they analyzed how they could better serve their customers and remove pain points. 
  • It takes innovation to excel in business. 
  • Always put your customer first.
  • Jason provides updates on his Course Creator Academy, including one student who earned $12,000 for her beta webinar.

 

3 KEY POINTS:

  1. A lot of entrepreneurs tend to overanalyze their competition. Gathering intel to keep up with their pace is fine, but trying to constantly one-up them doesn’t help your business. 
  2. Instead of focusing on your competitors, analyze your market and think of how you can innovate your business. 
  3. Always keep your customers and your business’ survivability in mind.

 

TWEETABLE QUOTES:

“It takes innovation to really excel in your business.” - Jason Duprat

 

“Think about and focus on how you can better serve the customer.” - Jason Duprat

 

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