Highlight: Meredith Batcheller - Adobe
Navigating Sports Business
Meredith Batcheller – Head of Global Sports Marketing at Adobe – explains the tech integration behind their partnership with Major League Baseball. Using Adobe's technology, MLB is able to create customized messaging for fans entering ballparks. The partnership allows Adobe's marketing team to reach MLB's evolving fanbase. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
info_outline
90. Sameer Ahuja - GameChanger
Navigating Sports Business
Sameer Ahuja - President of GameChanger and SVP at DICK'S Sporting Goods - leads the largest youth sports video streaming platform in the country. More hours are streamed in a single year on GameChanger than have been played in the entire history of Major League Baseball. As youth sports continues to become more sophisticated, GameChanger exists to fill a need for stats, video, and more. Sameer joins Jeff Nelson to explain the business model that has led to scalability and success. Details: 2:00 - What is Gamechanger? 6:55 - The business model 14:59 - Surviving COVID without live...
info_outline
Highlight: Anne Ristau - Navigate
Navigating Sports Business
Navigate's EVP of Consulting, Anne Ristau, discusses the role of private equity in sports, both at the professional and collegiate level. She and Jeff Nelson emphasize the importance of innovation and increased capital as property valuations soar, while maintaining a focus on what's best for the fans. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
info_outline
89. Jen Spicher - Pro Volleyball Federation
Navigating Sports Business
Jen Spicher - CEO of the Pro Volleyball Federation - discusses the league's rapid ascent to national prominence, as well as the general rise of women's volleyball. She and Anne Ristau also explore the work that Navigate did with Pro Volleyball Federation to help secure their media rights deal with CBS Sports. Details: 1:35 - Jen's background as a student athlete 3:20 - Pro Volleyball Federation 8:00 - The rise of volleyball 10:10 - The future of the league 12:50 - Working with Navigate and CBS Sports 14:00 - The business model 22:25 - Rapid Fire Questions For more...
info_outline
Highlight: Matthew Holt - U.S. Integrity
Navigating Sports Business
Matthew Holt – President of U.S. Integrity – shares the story of a boxing manager who is being investigated for placing a massive wager on his own client. He explains how U.S. Integrity monitors nefarious activity in sports betting. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
info_outline
88. Meredith Batcheller - Adobe
Navigating Sports Business
Meredith Batcheller - Head of Global Sports Marketing at Adobe - explains the "why" behind some of their most exciting sports partnerships, including MLB and the NWSL. She also shares how her experience on the agency side of the business, and her time as a student athlete, have prepared her for success in her current role. Details: 6:30 - Experience on the agency, B2B, and B2C sides of our industry 13:45 - Adobe 21:00 - NWSL partnership 27:55 - The outlook for the rest of 2024 30:35 - Rapid Fire Questions For more insights, visit our or learn more about Navigate...
info_outline
Highlight: Julie Roe Lach - Horizon League
Navigating Sports Business
Julie Roe Lach – Commissioner of the Horizon League – on how the House v. NCAA lawsuit is impacting her conference and the mid-major level of college athletics. The Horizon League is not a named defendant in the case, limiting the information that she and her team receive. However, they still manage to keep their presidents and chancellors up-to-date on this lawsuit and others that have the potential to dramatically alter the state of college athletics. Listen to the full episode here: For more insights, visit our or learn more about Navigate at ....
info_outline
Highlight: Whit Babcock - Virginia Tech
Navigating Sports Business
Whit Babcock – Director of Athletics at Virginia Tech – on the possibility of NFL-style contracts finding their way into college football, and why he thinks that future is not dissimilar from the present. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
info_outline
87. Anne Ristau - Navigate
Navigating Sports Business
In our first ever internal podcast, Navigate's new EVP of Consulting, Anne Ristau, joins the show to discuss her time as Head of Sponsorships for Dell and how she is using that experience now in her new role. Anne will also be joining Navigating Sports Business as a recurring host, so keep an eye out for future episodes featuring Anne on the other side of the desk as the one asking questions. For more insights, visit our or learn more about Navigate at .
info_outline
Highlight: Rick Schlesinger - Milwaukee Brewers
Navigating Sports Business
Rick Schlesinger – President of Business Operations for the Milwaukee Brewers – explains why MLB expansion is more viable now than in years past due to the lessening importance of the size of a media market which opens up more cities as potential suitors for a new franchise. Listen to the full episode here: For more insights, visit our or learn more about Navigate at .
info_outline
Greg Sankey, Commissioner of the SEC, joins AJ Maestas on today's episode of Navigating Sports Business podcast. They discuss operating during COVID-19, the path to becoming commissioner, the future of collegiate athletics, and some great book recommendations.
Details:
00:00 - Commissioner Sankey's background
3:50 - Handling COVID in the SEC
17:20 - Book Recommendations
25:00 - Was playing football in 2020 the right decision?
31:10 - New SEC television deal with ABC
42:20 - The future of collegiate athletics
57:20 - Leadership and social justice
1:01:00 - Personal habits for success
Book Recommendations:
Leadership Strategy and Tactics, by Jocko Willink
The Life You Always Wanted, by John Ortberg
Be Quick But Don’t Hurry, by Andrew Hill
Book of Ecclesiastes, Old Testament
Better Decisions, Fewer Regrets, by Andy Stanley
Thinking in Bets, by Annie Duke
How Churchill Waged War, by Allen George Packwood
Philanthropic Organizations: