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39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller

Podcast Coaching with Christine

Release Date: 12/23/2020

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Podcast Coaching with Christine

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.  What we learn: 5:12 What is SEO and what does that mean for podcasters? 13:40: Transcribing podcasts for each episode 14:47 Untapped opportunity digging into your analytics  26:18 Relatable and attainable testimonials  29:12 How Spencer...

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Podcast Coaching with Christine

Arielle Nissenblatt, Founder of Earbuds Podcast Collective, Podcaster, and Marketer walks us through how to get your podcast featured on listening Apps. She shares how she’s already got sponsors for her new podcast without proof of listenership and walks us through a day in her life. 

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Podcast Coaching with Christine

Are you “embracing risk to change the world?” Many podcasters are. Becoming A Dangerous Woman Author Pat Mitchell joins Christine for this week’s episode of Podcast Coaching. Mitchell is the Editorial Director of TEDWomen and the chair of the Sundance Institute Board. In this week’s episode, we talk about her experience with power in the media. The importance of understanding your finances and pushing the boundaries of societal normals and expectations to achieve our full potential. 

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Podcast Coaching with Christine

LaunchPod Media co-founders John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

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56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)  show art 56. Podcast Growth Hacking from Launch.Pod Guys (REPLAY)

Podcast Coaching with Christine

LaunchPod Media co-founders John John Dinkel and Dee Kei Waddell help businesses fulfill their marketing goals through podcasts. Their podcasts have been featured by Apple Podcast 15 times and they have top shows in 13 countries. In this episode, they share how they successfully "game" their podcast analytics to grow their productions, so you can too.

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55. PR Strategies to Get your Podcast on the News (REPLAY)  show art 55. PR Strategies to Get your Podcast on the News (REPLAY)

Podcast Coaching with Christine

Lexie Smith, PR Expert and Founder of The PR Bar – a coaching service which specializes in helping motivated entrepreneurs exponentially expand their impact, influence, and revenue through PR.

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Podcast Coaching with Christine

Carl Houde is the founder of The Podcast Engineer, a company that offers editing and engineering services for podcasters. Within his business, Carl relies upon his technical skills in order to work on podcasts during their post-production stages so that his clients have content that is professional and worthy of publication. Tune in to learn about how Carl's editing and engineering background helped him find his place in the podcasting field.

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Podcast Coaching with Christine

Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.

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53. Recording Live-To-Tape (Cut Production Time & Costs)  show art 53. Recording Live-To-Tape (Cut Production Time & Costs)

Podcast Coaching with Christine

Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.

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53. Recording Live-To-Tape (Cut Production Time & Costs)  show art 53. Recording Live-To-Tape (Cut Production Time & Costs)

Podcast Coaching with Christine

Make your podcast production easier by recording live-to-tape. In this episode, you'll learn from podcast host and District Bliss founder Sara Alepin on why live-to-tape cuts down on production time, saves you money and connects you even more with your listeners. Learn how to spend less time in production even if interruptions happen. Did you enjoy this episode? Hear Sara speak more on recording live-to-tape at Podcast Movement 2021 on August 6th.

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More Episodes

Melissa Guller, is a course creator, podcast coach and host of Wit and Wire. She is also the Head of Marketing Engagement at Teachable. In this episode we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.

 

What we learn:

 

2:11 Why we’re feeling optimistic about podcasting in 2021

3:19 The difference between being a teacher and a podcast host

10:19 Why you don’t have to have a huge audience to crop it from your podcast

12:35 Rookie mistakes: what does your podcast make you an expert in?

12:59 Knowing who your ideal listener is

19:29 The pressure to do more than you possibly can, even when you don’t need to

23:09 Choosing between good advice and good advice

24:35 Getting distracted by the new developments in podcasting

37:11 Why you don’t have to have your podcast perfect the first time

 

Want to connect with Melissa Guller?

www.witandwire.com

IG @WitandWire https://www.instagram.com/witandwire/

Resources and Links Mentioned: 

Media Hosting with Libsyn: Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. www.libsyn.com

Produce your show with Bright Sighted Podcasting: https://brightsighted.com

Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/

 

Credits:

Production: Bright Sighted Podcasting 

Host: Christine O'Donnell

Guest: Melissa Guller

Editor: Steve Kuzj