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633: Joyce Downing Pickens: Building an Interior Design Business with Hard Work, Press & Pricing without Fear

A Well-Designed Business®

Release Date: 01/19/2021

645: Window Treatment Friday: Scaling to Your First Million Dollar Year show art 645: Window Treatment Friday: Scaling to Your First Million Dollar Year

A Well-Designed Business®

  Today with Vita Vygovska Welcome to a Well-Designed Business®. On today’s WTF— Window Treatment Friday, Vita and I are talking about scaling to your first million-dollar year. As most of you probably know, scaling is not an easy task. It takes hard work and lots of blood, sweat, and tears. But when you can learn from someone who has already done it, it cuts the time and effort down and makes scaling attainable far before you thought it was possible. Today, Vita shares with us her five core pillars for scaling your business and how her course in LuAnn University, Scale Your Window...

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644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers show art 644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers

A Well-Designed Business®

Welcome to A Well-Designed Business®. Kat Anderson of Material Design, an interior design business specializing in design-build projects, shares her experience as a recently-graduated interior design student struggling to find her way in the design world. You’ll hear Kat tell how she succeeded by growing her skillset in more than just design. Kat also walks through the classes she teaches at LuAnn University.

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643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm show art 643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm

A Well-Designed Business®

Welcome to A Well-Designed Business®. Nathan Brookshire and Paul Davidge of Design: Agency & Management share how they help creatives develop a financially sound path to achieve their goals and run their business in such a way that they have the freedom to focus on their zone of genius.

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642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design show art 642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Thom Sweeney’s unconventional path to interior design started after a 30-year career in advertising. Thom shares what brought him to design and how he lost his design business before rising again to build something even greater. He also has great advice on salesmanship and how to build meaningful relationships with clients.

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641: Celebrating 5 Years: Reflecting on the Bigger Picture show art 641: Celebrating 5 Years: Reflecting on the Bigger Picture

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today, we are celebrating the show's 5th Birthday! It is hard to believe that there have been five years of outstanding guests, infinite ah-ha moments, and countless businesses changed. Thank you for coming along for the ride.

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640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire  show art 640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today we’re going to talk about one of those key things you have to do in your business if you want to grow—outsourcing. We all know we need to do it, but finding the right fit is a major challenge. Ashley Connell of Prowess runs a business that matches you with your perfect fit business manager or employee. She’s sharing with us how she makes those perfect fits and the impact it can have on your business. 

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639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot show art 639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot

A Well-Designed Business®

Welcome to A Well-Designed Business®. Can you imagine starting your firm in a foreign city—one where you have no connections, no network, and where you haven’t even visited? That’s exactly what Mina Duque ended up doing. Today, she’s sharing her story of how she started her business in Tulum, the unique challenges presented by working in a major melting pot, and how she grew her business even without a community and network. 

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638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken show art 638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting.

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637: Carley Page Summers: Lift Others As You Climb to Success. show art 637: Carley Page Summers: Lift Others As You Climb to Success.

A Well-Designed Business®

Carley Page Summers shares her journey to interior design that began only after she first built a robust photography business catering to the design trade. 184k Instagram followers strong, Carley chronicles how just nine years ago, she pulled herself out of a dark place, found hope, and is now on a mission to inspire hope in others.

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636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita show art 636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita

A Well-Designed Business®

Today with Vita Vygovska For Window Treatment Friday, LuAnn and Vita conduct a live coaching session around a big issue that so many businesses encounter when they scale—clients wanting you on their project, not your staff. Listen to see how LuAnn advises Vita and prepares her to eliminate her problem with confidence and some carefully chosen words.  LuAnn and Vita's Aha-Moments “Having the combination of a virtual hug and a little bit of a whip is very unique.” - Vita Vygovska “If you only get comfort, then you don’t learn how to avoid that the next time.” - LuAnn Nigara...

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More Episodes

Today with Joyce Downing Pickens: 

LA interior designer, Joyce Downing Pickens of JDP Interiors used to intern for Nathan Turner and now she’s running her own design business. Joyce shares how she got amazing press as a #babydesigner, what helped her not fear an empty pipeline, and what she’s rethinking as she graduates to her sixth year in business.

 

Pick it apart:

[21:31] Joyce shares about the press needing content

[22:03] Joyce shares advice from Nathan Turner about submitting projects to press

[36:50] Joyce shares about how her rates have changed since she started her business

[45:57] Joyce shares about her mindset surrounding her pipeline and plans for a shift in the next year

[49:20] Joyce shares her ideas about the scalability of interior design and her interest in product design

 

LuAnn and Joyce Downing Pickens’s Ah-Ha moments:

“The best learning experience is working for yourself. You have to juggle so many hats and you learn quicker than learning underneath someone.” - Joyce Downing Pickens

 

 

More About Joyce Downing Pickens:

Joyce is a Los Angeles based interior designer and owner of JDP Interiors. After traveling throughout her childhood, Joyce's love of design was born. She strives to create beautiful, comfortable and textural spaces, while providing her clients with superior customer service and project management. She continually collects and curates to achieve the perfect blend between vintage and modern and consistently enjoys watching her visions come to life - there's nothing better than a good "before and after"!

 

Connect with Joyce Downing Pickens:

Website

Instagram  

Facebook  

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A Big THANK YOU to Today’s Podcast Sponsor:

Kravet has sponsored our show from the very beginning and is a designer's go-to source for excellent fabrics, trims, and accessories. Get 10% off at Kravet.com when you use coupon code AWDB10. And our friends at Kravet Inc. are committed to ensuring a safe, sanitary, and secure experience for you, in all their showrooms and locations. Kravet promises to serve you from a distance by adhering to CDC guidelines and by taking extra precautions. Their warehouses are open and operational, so that means Kravet is ready to ship your orders quickly and efficiently! Visit www.kravet.com for more information and to book an in-person or virtual appointment with your sales rep.