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BTI #193: Fast Lane vs. Slow Lane Sales - What You Need to Know

Beyond the Image Podcast

Release Date: 02/08/2021

BTI #378: Writing Hooks that Get Your Pitches Published show art BTI #378: Writing Hooks that Get Your Pitches Published

Beyond the Image Podcast

I still remember the first scene I ever saw in a horror film. I must’ve been around 5 years old and my parents were watching The Thing. Not the original, but the John Carpenter remake from 1982. They did not allow me to watch this movie, but little did they know that I was sneaking out of my room and trying to peer around the corner of a wall so I could see a portion of the television screen.    My 5 year old could not handle it. I eventually saw the whole movie when I was older. It has one of the best taglines I’ve ever seen. A tagline is the caption that goes near the title on...

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BTI #377: Having Difficult Conversations with Adrian Koehler show art BTI #377: Having Difficult Conversations with Adrian Koehler

Beyond the Image Podcast

I’m not the best when it comes to having difficult conversations.I’m the type of person who shuts the door to my office and becomes disgruntled. I think one of my old coworkers said that I had become difficult to work with and communicate with. They’re probably right so we’re going to dive into that today.   We are going to talk about how to engage in difficult conversations. My guest today is Adrian Koehler. He is a leadership engagement expert and executive coach. “The meaning in any communication is in the receiver.  They make up what you mean.” IN THIS EPISODE ...

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BTI #376: Why Entrepreneurship is Hard AF show art BTI #376: Why Entrepreneurship is Hard AF

Beyond the Image Podcast

In 39 years of live, I’ve had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my idea in draft form on my desk until the book came out; only my name was not on the cover and it was a best-seller.   There was a time I would host meet-up events between photographers and models and charge everyone who attended the events. But I failed to innovate overtime and the interest in the event died out. And so many more ideas I’ve had and tried to execute along the way.   I’ve done a lot of things as an entrepreneur that...

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BTI #375: How to Get More Clients show art BTI #375: How to Get More Clients

Beyond the Image Podcast

“You cannot grow your business if no one knows you exist.” You may have heard me say that before, but we are drilling this in today and talking about why it’s important and how I can help. Sign up for my FREE workshop at  IN THIS EPISODE Why you need the right leads. Generating qualified leads without complicated software. What having the right leads will do for you and your business. James’s story about how he has sold millions of dollars worth of products and services. All the details about the FREE workshop coming up. Join me for a FREE workshop on May 31st where we...

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BTI #374: Get Featured on Podcasts with Lauren Salaun show art BTI #374: Get Featured on Podcasts with Lauren Salaun

Beyond the Image Podcast

We’re talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional intelligence mentor, and no stranger to the show. “Podcasting is huge for credibility, conversion, and getting a ton of new people - specifically ideal clients - into your ecosystem.” IN THIS EPISODE Reasons why podcasting is loved by so many. The beauty of unedited conversations. A real peek behind the scenes from two podcasters. How to get started on a podcast tour and what it can do for you. What qualifiers to look for when looking...

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BTI #373: How to Beat Your Competition show art BTI #373: How to Beat Your Competition

Beyond the Image Podcast

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decision I made, including what I wore, how I styled my hair, etc. It was even the reason I changed my name from Jimmie to James.  A significant decision of mine at this time was to walk away from playing baseball, which I had played for the previous 10 years, and instead join the high school football team. I was far from talented or skilled. But, my goal was not to be a star football player. My goal was to look like a star football player. ...

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BTI #372: Turning Free Stuff into Paying Clients show art BTI #372: Turning Free Stuff into Paying Clients

Beyond the Image Podcast

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside of the managers. I had no one to manage and was still at the bottom of the totem pole.    The record store did not pay well and most of my paycheck went to the outlet mall food court meals. I needed some extra cash. The Rocky Mountain Chocolate Factory was the store next door and planning to open a kiosk across town in another mall. The owner asked me if I was willing to pick up some...

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BTI #371: Escape the Grind with Ken Attard show art BTI #371: Escape the Grind with Ken Attard

Beyond the Image Podcast

My guest today is Ken Attard, a mindset consultant.   Today, we’re discussing how to escape the entrepreneurial grind. “Every experience that is happening in your life is a byproduct of the way you are thinking, of your mindset.” IN THIS EPISODE The lie behind “the grind.” The lightbulb moment in Ken’s life. New mindsets to adapt. Stop compromising your values. Great intentions don’t mean there’s not a better way. Feeling good more often than you feel bad. The triple U syndrome. What you should be prioritizing first. It’s a journey to go on, not a destination to...

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BTI #370: How to Best Sell YOURSELF show art BTI #370: How to Best Sell YOURSELF

Beyond the Image Podcast

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entertainment, I did this for you.    You’re probably curious what some of those phrases are.   “I’m an open book.” “Looking for a partner in crime.” “If my dog doesn’t like you, it’s just not gonna work.” “I like to have fun.” “I like to have a good time.” “I love to laugh.” “I’m down to earth.” “I’m laid back.” “I’m looking for a friend...

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BTI #369: Magazine Cover Contests show art BTI #369: Magazine Cover Contests

Beyond the Image Podcast

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazine covers. Sadly, never having the opportunity to reach my own lifelong dream of me being on a cover. That changed when I received the offer to not only photograph, but to personally be honored to appear on the cover of Gainz Magazine. I had been training for two and a half hours a day. 6 days a week, for the past 5 months to get my body to a place where it could be photographed and properly...

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More Episodes

In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with.

Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discusses how to use fast lane sales without focusing too much on the transaction but to leverage them to build a long-term client relationship.

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!