loader from loading.io

40. Should I get Political when I podcast? (Pros vs. Cons)

Podcast Coaching with Christine

Release Date: 02/11/2021

40. Should I get Political when I podcast? (Pros vs. Cons) show art 40. Should I get Political when I podcast? (Pros vs. Cons)

Podcast Coaching with Christine

Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.

info_outline
39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller show art 39. Podcast Growth Strategies & Avoiding Rookie Mistakes | Melissa Guller

Podcast Coaching with Christine

Melissa Guller is a course creator, podcast coach and host of Wit and Wire. She is also the Marketing Director at Teachable. In this episode, we talk about 2021 podcasting projections, how to overcome rookie mistakes and how to stay focused on your own strategy when “shiny new digital and social media tools” seem to be popping up everywhere. Melissa is big on analytics and has a unique take on strategies to succeed in the ever-changing podcasting landscape.

info_outline
38. How To Engage Distance Learners? | Course Creator Román Jáquez show art 38. How To Engage Distance Learners? | Course Creator Román Jáquez

Podcast Coaching with Christine

Román Jáquez is an award-winning filmmaker and course creator. On this week’s episode, we tap into the psychology behind audience engagement, how to overcome the fear of creating your own course (or podcast); and lastly, we share the different learning styles of adults and how to employ them in your course to engage your participants. 

info_outline
37. GROWTH Tips from Top Episodes | Edison Research, Libsyn, TPT and LaunchPodMedia show art 37. GROWTH Tips from Top Episodes | Edison Research, Libsyn, TPT and LaunchPodMedia

Podcast Coaching with Christine

This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues with Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too. 

info_outline
36. Ditch the Comparison Game | Instagram Coach and Content Strategist Carolyn Stine show art 36. Ditch the Comparison Game | Instagram Coach and Content Strategist Carolyn Stine

Podcast Coaching with Christine

In this episode we learn how to ditch the comparison game, show up as your authentic self on Instagram and connect with your ideal client. It’s all about how you show up not how much content you produce or followers you have. Carolyn Stine, an Instagram Coach and Content Strategist, explains how to channel the right mindset for a successful business or podcast.

info_outline
35. Emotions Are Powerful: Channeling Them Can Grow Your Podcast | Jessica McKinley show art 35. Emotions Are Powerful: Channeling Them Can Grow Your Podcast | Jessica McKinley

Podcast Coaching with Christine

Jessica McKinley, a business and certified life coach and host of The What’s Happyning Podcast creates a safe space for discussion on the feelings behind starting a new podcast, when you want to give up, and how to channel negative thoughts into actions for positive growth. In this episode, we learn to give yourself permission to fail, how your circumstances do not equal your results and the benefits of separating facts from thoughts and emotions in your podcasting journey. 

info_outline
34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer show art 34. Secrets to SEO for Podcasts with Marketing Speak’s Stephan Spencer

Podcast Coaching with Christine

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube. 

info_outline
33.  What You Missed: Podcast Movement 2020 | World’s Largest Virtual Podcasting Conference show art 33. What You Missed: Podcast Movement 2020 | World’s Largest Virtual Podcasting Conference

Podcast Coaching with Christine

Learn how to maximize your data to increase listener engagement, how to network effectively during online conferences, and how to "level up" your sound design, in this week's episode. Host Christine O'Donnell and guest co-host Heather Chiles, recap the world’s largest podcasting conference:  Podcast Movement Virtual. For two weeks the biggest names in podcasting were involved in expert panels, networking events, and seminars. 

info_outline
32. Get More Downloads and Make Money with Ads | Advertising Specialist Heather Osgood show art 32. Get More Downloads and Make Money with Ads | Advertising Specialist Heather Osgood

Podcast Coaching with Christine

“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.

info_outline
31. Land Your DREAM Interview for Your Podcast | Real Girl Talk Host Cherie Rickard show art 31. Land Your DREAM Interview for Your Podcast | Real Girl Talk Host Cherie Rickard

Podcast Coaching with Christine

Cherie Rickard is the host of Real Girl Talk, she’s an Adversity Recovery Specialist and an author. In this episode she shares tips on how to book your DREAM interview guest. She shares an outreach template and the importances of knowing how valuable you are. 

info_outline
 
More Episodes

Cancel culture seems to be a toxic trend in the US and beyond. Politics and religion often play huge roles. Inevitably, we may feel drawn to give our opinions on various political and/or religious issues. Or, we may want to shy away from sharing. But should you? In this episode, TV news journalist and political junkie Steve Kuzj gives us his take on the benefits and the hazards of sharing political views.

Time Codes: 

5:37 Local news reporters and anchors are often told NOT to get political

“As a television news reporter, I’ve spent more than a decade told, ‘do not go there. Do not say this. Stick to this angle, and stay neutral.’ I know that might shock a lot of people, that news reporters are supposed to be unbiased and neutral, but that is actually true. “

 

12:17 There is a risk when getting political; the last thing you want to do is offend people

“The last thing you want to do is offend your advertisers, the people who could be potentially paying your bills.”

“Or your audiences…”

“Or especially audiences, because if you lose your audiences, you’re gonna lose those advertisers.”

 

12:33 Be authentic above all else

“I do think with podcasting pacifically, authenticity has been so important. So not speaking up about something you believe it could also hurt you. So, there is kind of this weird Catch-22 where it’s like, do I or do I not share what my political beliefs are? And if I share, am I going to be canceled?”

 

17:45  Talking politics is risky when you don’t know how people will react

“I just feel that this can be really… “

“Touchy. Especially with family. There is a reason why people tell you not to talk politics with family. And I guess it’s probably a big reason you may not want to talk politics at your job, or especially on your podcast, with supporters who you might not know which way you lean or how they will feel...  just like you may not know how your uncle feels about a certain thing.”

18:44 Does politics or religion fit your brand?

“Is talking politics or religion or another potentially, maybe not offensive, but offensive topics, is that your brand? Will that help your brand? You have to ask yourself, how is this going to help me in the long run? Could this be misinterpreted?”

 

26:09 Sometimes there is a demand from your audience to hear your political opinion

“In the run-up to the presidential election, there was actually a lot of demand from, not just from companies, but from fans and supporters of various influencers and social media stars, for them to speak out about their political beliefs. I think the ones were being called out the most already had a strong following of supporters who were already Trump supporters or Biden supporters, and I think their audiences really wanted to know, ‘hey, we look to you every day for fun and entertainment but with something so important like a presidential election, now more than ever, we want to know where do you stand on this issue? Which candidate do you support? Are you this person who we really feel like we can connect with?’  We feel like we know you. We need to know this about you.“

 

27:07 Expect some backlash with any opinion

“I think you really need to know who your audience is, and if you are going to tell people, ‘I voted this way, or I think you should go this way.’ On anything, you need to know where your audience stands so you’re not in for a big shock when all of a sudden you tell people whatever belief you have, and all of a sudden your comments are just horrible. Just vile people trashing you about one thing or another. And even if people do support you, either way, you’re probably going to get some backlash from people who don’t see eye to eye with you. “

 

27:51 Don’t be hypocritical

“Companies, or let’s say Podcasters, who claim to stay true to a set of internally held values, and those values perpetuate their image, and that’s what links them to their audience and consumers if they do not share their political beliefs, or their opinion, then they are going to be called hypocritical.”

 

28:19 You’re never going to make everyone happy

“If you’re going to be putting yourself out there in front of a microphone or camera, you open yourself up to backlash matter what. You were never going to make everyone happy.”

 

28:42 What have you built your brand around

“My personal opinion is authenticity is super important. So if you have built a brand around your value and your value is super liberal, or that’s what you’ve built your identity on, or if it’s not, then you don’t have to share it. There are pros and cons. “

 

29:08 - “You have to be OK with losing followers. You have to be OK with having less sales. If you are your own business or your own podcast with advertisers, you just have to be aware that, “hey if I share my beliefs, people are going to leave. People are going to hate me. People are going to say mean things.”

29:31 - “You might have some people who embrace it even more and share you with their friends that have similar beliefs as them. So the followers you lose you could make up for any games. Again, it’s all very tricky. So before you start spouting off opinions that might not be related to your brand, know your audience.”

30:40 - “I think the most important thing is, if you really want to have a show where you feel free to unleash your opinion about whatever whenever, especially if that’s politics or religion or any of the above, I start that podcast.”

31:58 - "If you feel that inside you need to take a stand and say, “this is who I voted for and this is why” because it personally fuels you, you have to be OK with losing followers. You have to be OK with possibly losing sales. With making people angry. And if you can still sleep at night because you know you stuck true to who you are and what you believe and the very core of you, gosh, I am all for that. I lean into that.”

38:20 - “You say you support one thing, and all of these negative connotations with that one thing come flooding in based on the heated rhetoric that we had building up in this country for years.”

39:14 - “If you are going to put your opinions out there, be open to the fact that people are not going to agree with you. It’s not going to happen. I know that 100% we were going to feel that you were going to feel that you were right on some things, like I feel that I am right on some things, like Christine feels that she is right on some things, but go into it with an understanding that you are not going to see eye to eye with other people, or even your followers sometimes if you’re going to get opinionated or political and don’t be shocked if it happens.”