Libsyn Directory

SEO with James Norquay

Release Date: 12/03/2019

Marketing From The Trenches Podcast

A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.

How to Outsource Your Marketing with Linh Podetti

Marketing From The Trenches Podcast

With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?

Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar

Marketing From The Trenches Podcast

Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.

SEO with James Norquay

Marketing From The Trenches Podcast

SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.

Master Your Sales (One Call Sales Process) with John Logar

Marketing From The Trenches Podcast

Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.

Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes

Marketing From The Trenches Podcast

Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.

Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go

Marketing From The Trenches Podcast

Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.

Marketing For Mortgage Brokers AND Why Courses

Marketing From The Trenches Podcast

In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.

Using Content To Get 3M Views A Month + How To Sell Out Events

Marketing From The Trenches Podcast

How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.

Personalising Done Right And Tools To Help With Email Outreach

Marketing From The Trenches Podcast

One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.

More Episodes

James Norquay, the owner of Prosperity Media, runs an SEO agency that offers all things SEO. In today’s episode, he will be walking us through the process of making SEO work in your favour. We will be talking about the do’s and don’ts of SEO—making sure it all works well for you in the long run.

If you’re interested in learning about SEO or know someone who is, don’t hesitate to tune in to this value-adding episode.

James’ Backstory (3:01)

James started making money online around 14 years ago.
James started an SEO team for a large media agency in Sydney back in 2008-2009.
Late 2012-Early 2013, James started Prosperity Media.

Basic “to-dos” for Small Business Owners to Improve Their SEO (6:18)

For small business owners with little budget, start with a basic site audit.
Ensure that your website is indexed. Get an SSL certificate.
Set up your site on Google My Business.
Fix technical issues, and start building relevant landing pages, do keyword research.
Set up tracking, start monitoring things.

SEO Factors (8:07)

On-Site (technical setup, content, schema markup, etc.)
Off-Site (brand mentions, backlinks)
The basic setup matters because if you don’t have it, everything else you’re doing doesn’t matter.
One big mistake is spending too much on ads but having little to no budget for SEO.
The budget should go mostly to paid advertising and organic SEO channels because that’s where the highest ROI comes from.

Index (10:12)

A “no index tag” is a preventive measure that web developers use to stop Google from indexing your website.
Error: Going live with your site but forgetting to take the “no index tag” down.
Not taking the tag down means you won’t be getting any traffic to your site.

Common Mistakes in Starter Websites (11:21)

Using large images. Larger images mean a slower website.
- Tip: Resize your images to get faster site speed.
Not setting up your site on Google My Business.
- Tip: Don’t be spam heavy. Talk to a professional.
- Tip: DON’T put white text on a white background; this will easily penalize your site.
- Tip: Don’t “keyword stuff,” Google quickly detects that.
Tip: DO THINGS THE RIGHT WAY TO AVOID GETTING PENALTIES FROM GOOGLE.

Most Effective Way to Increase Results from SEO According to James (17:27)

It depends on the vertical that the client wants to work in.
It depends on the competitiveness of the niche.
New websites take longer to see results because you have to build trust by building the authority of the site.
TIP: Pick people who are the right fit for what you’re doing.

Budgeting: How much budget should go to SEO in the overall marketing mix? (25:06)

Traditionally, SEO gets a smaller portion of the pie when it comes to budgeting.
Some clients are entirely dependent on SEO, like large affiliate clients and crypto clients.
You have to be able to see the value in SEO as you could be making excellent ROI from it.
What is the difference between PPC and SEO?

James shares how he gets the big businesses (30:23)

Attending events.
Some clients come from SEO traffic.
The relationship is KEY. Speak at events, be known for a certain thing.
Don’t try to be an expert at everything; stay in your lane.

Our Guest:

James Norquay is the founder and consulting director of Prosperity Media. James is an absolute expert at SEO. He has already helped quite a number of companies to grow through SEO. James’ company, Prosperity Media, strives to help their clients achieve success with their excellent customer service.

If you wish to contact James, you can reach him through their website: Prosperity Media. You can also connect with him on his LinkedIn profile: James Norquay.

Resources:

We now have a free resources section on our website. In this section, we are dedicated to helping you grow your business, whether it’s through generating more leads or getting more sales to increase your revenue and profit. This section is constantly being updated to serve you better by suiting your needs.

To check out our updated resources section, head over to growthlabz.com/resources to download your free resources today.

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