Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Release Date: 11/12/2019
Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlineEverybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
Today I’ll be speaking to Tyler Garner, founder of Standout Social, about what’s working with Facebook ads at present. We’ll also discuss marketing as we see it in the future, as well as what Tyler does in social media for himself and his clients.
If you’re keen on knowing about these topics, check out the show notes and stay tuned until the end for a ton of valuable insights.
Tyler’s Story (3:35)
- Being in sales
- How Tyler started his journey into Facebook
- Building Tyler’s first digital agency
- How Tyler’s first experience made him more eager to venture into digital marketing
What Does Tyler Offer (7:35)
- Online businesses of all kinds
- eCommerce stores
- Digital Info Products
- Direct Response Advertising
Facebook Sales Funnels: What works nowadays? (9:34)
- Top Funnels – For those who have never engaged with the seller’s products in any way.
– Content needs to be as native as possible.
– Use user-generated content (videos, images).
- Middle Funnels – For those who have visited a seller’s site.
– For those who engage on Facebook and Instagram.
- Bottom Funnels – For regular site visitors.
– For those who took actions from purchase up to post-purchase.
- Coming back to solid foundations and fundamentals is the way to grow steadily.
- It doesn’t need to be over-complicated.
- It’s essential to test the marketing tools to figure out the best way to go.
How Tyler keeps up with the trends despite not buying any courses (15:21)
- The funny truth behind Tyler’s success story.
- Two critical areas you need to be good at on Facebook to make marketing work.
- Tyler’s additional tips on how you could make marketing work on Facebook.
- Observe successful competitors and take a look at how they got to where they are.
- Success is a collaborative approach—build connections and learn from each other.
Future Trends in Technical Marketing (19:40)
- Videos are going to be big, but the platforms are ever-changing.
- Be ready to pivot and change.
- What Tyler thinks about TikTok.
- The most important thing is going to be how you position an offer.
- It’s not going to be an ongoing perfect picture.
- Be recession-proof through digital marketing.
- Don’t rely on one platform alone.
- Do we still see Webinars as a trend in the future?
- One of the struggles marketers usually face.
- The right people will buy, the wrong people won’t.
More marketing tips from Tyler and Will (24:44)
- Don’t overcomplicate your marketing.
- Respect the marketplace.
- Show the people why they need you—tell them how you can help them solve their problems.
- Be light years ahead of everyone by going specific on how you can help people.
- Keep pushing the solutions.
Tyler’s take on Courses and Course Pricing (30:40)
- Courses will always be needed.
- If you know you can GENUINELY help people, you’d be foolish not to sell it.
- Buying courses is a practical thing to do right now.
- Will and Tyler share stories about degrees and courses.
Our Guest:
Tyler Garner is the Founder of Standout Social, who aims to help entrepreneurs achieve their dreams and visions through Digital Marketing. Tyler has helped clients who were at the brink of bankruptcy rise and earn $90-$100k in less than three months.
For contacts, you can either send an email to Tyler at [email protected], visit his website: Standout Social or add him on Facebook.
Resources:
We now have a free resources section on our website. In this section, you can find a bunch of free resources that will definitely help you grow your business, get more leads, sales, and grow your revenue.
Just head over to growthlabz.com/resources to download your free resources today.
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