Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlineWho wants to grow their business? I’m sure everybody wants that. That’s why in today’s episode of Marketing From The Trenches, we’ll get into something a little different from what we usually do.
Usually we talk about the technical stuff and strategies for creating good campaigns or good social media strategies, however, this time around I speak with Nigell Lee, the CEO of Xpresso Delight USA. We’ll be talking about high-level strategies in terms of growing your business through franchising. We’ll discuss franchises comprehensively and how you can grow your business using this model.
If you want to know if franchising is for you, you’ll surely find out by the end of this episode. So be sure to tune in until the end.
What were the challenges you’ve encountered in taking your business from Australia to the United States? (6:07)
- Being a stranger
- Building proof of concept
- Adapting the business to a new environment
- Localizing proof of concept
- Making sure that systems and processes are always in check
What kind of business does franchising work on? (8:40)
- Franchising is for those who don’t want to take the risk
- Franchising is a good opportunity for those who want to leverage time and money
- Franchising could cover a number of different industries
- Training and support are essential for the franchisee
Reasons why people opt for franchising (9:12)
- Standard consistency
- Increase in governance
Steps to take in opening a franchise (10:34)
- Documentation (Processes, Systems)
- Get good advice on the legal aspect
- Identify whether you’d like to go just local, regional or national
- Understanding the economics and profitability of the places you’d like to saturate
Franchisees: How do you find them? (14:28)
- They need to have the experience and resources
- The initial franchisees that were signed on
- Keep the costs in mind
- Understand who your target market is
- Use 20-30% of franchisees in the same market as your benchmark in choosing franchisee candidates
Main things to look out for after starting three franchises (18:35)
- Training Modules: Improve as needed
- Back-end Support
How do you manage franchisees who don’t follow your protocols and standards? (21:36)
- Allow franchisees to understand that following the system will bring them to success
- Aim to get all franchisees to success by giving support
To franchise or not to franchise? (24:37)
- Get a lot of advice in franchising
- Understand the environment you’re in
- Build and test around 4-5 franchise units in different areas
- The importance of proof of concept
Future plans: Lessons you can learn (27:28)
- Change experiences
- Get to the top in the next 3-5 years
- Spin-off a number of different but related brands
Our Guest:
Nigell Lee is the CEO of Xpresso Delight USA. He is an expert when it comes to franchising and growing organizations through franchising and has been responsible for the growth of Xpresso Delight from a few locations in Australia to over 200 franchises all across the world.
See omnystudio.com/listener for privacy information.