Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlineEvent marketing is a pretty solid strategy that will help you introduce your brand to a wider network. It helps you connect with potential clients in a more personal way. To make your brand stand out in a crowded marketplace, running an event is a strategy you should definitely consider.
In this episode of Marketing from the Trenches, I talk to Daniel Hersee, owner and digital marketing specialist at Black Lion Digital, about using events to generate leads. We also discuss the strategies they are using so they can deliver successful events that, in turn, you can quickly and easily implement in your business.
Tune into this episode and discover everything you need to know about event marketing.
Questions You Need to Ask Before Starting Events (4:32)
- Who are you doing it for?
- What type of businesses are you doing it for?
- What benefits do you see from running events?
Types of Events (4:41)
- B2B (Business to Business)
- One on One Coaching
- Workshops
- Full day implementations
Free Events vs. Paid Events (5:57)
- Main reason for drop-offs
- How do you get your invites to attend your event?
- Which is better? Free or paid?
Major Factors to Consider Before Doing an Event (8:04)
- Objectives
- The Target Market
Things You Need to Know if You’re a First Timer at Events (9:28)
- Why would someone want to go to your event?
- What assets do you have that will give you leverage?
- Identify the problems of your potential clients that you can offer solutions to.
- The importance of Facebook ads in events marketing.
- Marketing smart for a start.
Reasons Why People Come to An Event (13:19)
- Stagnancy
- Repurposing or Upscaling
- Looking for new ideas and concepts with a face to face element.
Tips for First-Timers Event Holders (16:44)
- Do a free event.
- Go freestyle.
- Do smaller events first.
- Follow up potential attendees.
Advertising Strategies that Help Fill Events (20:51)
- Emails and Referrals
- Facebook Ads
- Podcasts
- Sales Navigator on Linkedin
- Retargeting Ads
- Understanding the psychology of your market of potential attendees.
- Video advertisements
The Main Take Away (30:07)
- Sending the RIGHT message to your prospects.
Our Guest: Daniel Hersee
Daniel Hersee is the Owner and Digital Marketing Specialist at Black Lion Digital, who prides himself on knowing the latest and greatest Digital Marketing strategies. Creating tailor-made marketing strategies for businesses and their goals, Daniel’s services range from implementation to consulting and digital marketing workshops to suit all budgets.
Resources:
We now have a free resources section on our website, which has just been built.
From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today.
Visit growthlabz.com/resources to download your free resources today.
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