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Lessons learnt from spending $50m in ads (this year)

Marketing From The Trenches Podcast

Release Date: 09/17/2019

Better Proposals with Adam Hempenstall show art Better Proposals with Adam Hempenstall

Marketing From The Trenches Podcast

A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.

info_outline How to Outsource Your Marketing with Linh Podetti show art How to Outsource Your Marketing with Linh Podetti

Marketing From The Trenches Podcast

With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?

info_outline Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar show art Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar

Marketing From The Trenches Podcast

Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.

info_outline SEO with James Norquay show art SEO with James Norquay

Marketing From The Trenches Podcast

SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.

info_outline Master Your Sales (One Call Sales Process) with John Logar show art Master Your Sales (One Call Sales Process) with John Logar

Marketing From The Trenches Podcast

Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.

info_outline Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes show art Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes

Marketing From The Trenches Podcast

Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.

info_outline Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go show art Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go

Marketing From The Trenches Podcast

Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.

info_outline Marketing For Mortgage Brokers AND Why Courses show art Marketing For Mortgage Brokers AND Why Courses

Marketing From The Trenches Podcast

In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.

info_outline Using Content To Get 3M Views A Month + How To Sell Out Events show art Using Content To Get 3M Views A Month + How To Sell Out Events

Marketing From The Trenches Podcast

How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.

info_outline Personalising Done Right And Tools To Help With Email Outreach show art Personalising Done Right And Tools To Help With Email Outreach

Marketing From The Trenches Podcast

One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.

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More Episodes

Compared to traditional advertising methods such as print and radio, digital advertising often produces a greater ROI, and you are able to dig into the numbers on a much deeper level. However, you need to spend on the right advertising strategies to be able to maximise your reach effectively.

In this episode of Marketing From The Trenches, I speak with Rohan Sheth, CEO of High Impact Group, who shares with us the learning experiences he has gained from spending over $50 million dollars on advertising. We talk about the strategies he uses to help businesses grow profitably and quickly.

As we go along, Rohan will also drop some golden nuggets to ponder on that will make a really big difference in your marketing, so be sure to tune in to the whole episode for a more in-depth discussion about the topic.

Think Outside the Box (9:58)

  • Opportunities in the non-English speaking market.
  • How to scale and build your company.

Best Marketing Strategies that Work in 2019 (10:58)

  • Build different niches for clients.
  • The importance of a creative team in advertising.
  • Creating new and fresh ideas to buy media for your business.

The Native Marketing Route (14:36)

  • The advantage of starting off with the native market.
  • How to use the native market to your advantage.
  • The human psychology of the native market and its effectiveness.

Facebook and Advertising: Is it still effective? (17:26)

  • The power of Facebook Ads in optimizing and scaling your business.
  • How do you use Facebook to its full potential in scaling your business?
  • Facebook doesn’t need your money.

Diversify or Double Down? (20:38)

  • Understanding that doubling your budget does not automatically equate to double leads.
  • The importance of human psychology in connecting to your target market.
  • Things you need to know before doubling down.
  • How should you increase your investment in Facebook Ads and why?

Golden Nuggets for the Future of Marketing

  • Two things you need to pay attention to in the present market.
  • Ask yourself, what am I going to do for my clients in 2020?
  • Consult your clients and potential clients.
  • Take good care of your salespeople.

Resources:
We now have a free resources section on our website, which has just been built. 

From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today. 

Visit growthlabz.com/resources to download your free resources today.

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