Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlineThere are three common reasons why your marketing isn’t working, but it’s probably not what you think…
When we sit down with business owners who are unhappy with their marketing efforts, they often blame the technical side of the equation for the problem, such as the ad not being set up correctly, the wrong copy, or even a landing page that hasn’t been optimised. However, these things are actually on the bottom of the pile.
In this episode of Marketing From The Trenches, I’m going to take you through the three biggest reasons your marketing isn’t working, and explain step by step what you can do to get the results you want.
Be sure to tune in to the whole episode for a more in-depth discussion about the topic.
Here are the three most important parts of any campaign, which are also the three things most business owners get wrong in their marketing.
Step 1: Plan (2:12)
- Map out the customer journey.
- Know who your best customer is (the person you want to do business with).
- What are their pain points, and how does your product or service solve them?
Step 2: Resources (6:03)
- Resources mean both time and budget for ad spend.
- Be prepared to launch a campaign, and have it take some time before seeing great results.
- Review the data, then have a tailored approach, rather than scattered.
Step 3: Execution (10:47)
- First look at click-through rates (or open rates for email). Are people seeing your message? 0.5% in the first month is a good result.
- Of the people who see your message, how many visit your page? 20% in the first month is a good result.
- The third metric to check is leads to conversions. How many people saw your message, clicked through to your page, then became a customer?
Resources:
We now have a free resources section on our website, which has just been built. From this section, you can download for free, The resources we use for ourselves and for our clients to help them execute deals like the one we have examined today.
Visit growthlabz.com/resources to download your free resources today.
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