Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlinePodcasting is experiencing tremendous growth, but how can you generate leads from podcasting? In this day and age, it is getting harder to find success through traditional channels such as Facebook ads, webinars, and nurturing your email list as people are becoming disengaged.
This is where podcasting comes in, as it is an opportunity for you to be your authentic self and connect with people on a deeper level, and really provide people with massive value on a regular basis.
In this episode of Marketing From The Trenches, I speak with Charley Valher of Valher Media and ask him to share with us his specific strategies for generating leads from podcasting. Be sure to tune in to the whole episode for a more in-depth discussion about the topic.
About Charley Valher (2:46)
- Early adopter of Facebook ads
- Grew an agency that was running 7-figure Facebook ad campaigns
- Early adopter of outsourcing
- Co-founded an outsourcing company with annual 7-figure revenue
- Started buying and selling other businesses
- Launched Valher Media in 2019
Traditional Marketing Channels Not Working (4:44)
- Facebook ads worked really well in 2017 and 2018, but at the start of 2019, numbers dropped while costs increased.
- Webinar registrations have been decreasing.
- Lead magnet opt-ins have been decreasing.
- Show up rates have been decreasing.
- Email open hates have been decreasing.
How Podcasting Will Look In 12-24 Months (10:26)
- Spotify has recently invested $500 million in acquiring companies that deal in podcasting.
- Google is going to be indexing podcasts and showing them in search results.
- Apple announced iTunes will be creating a podcast-specific app.
- With better tech and better connections, more and more people are listening to podcasts on their daily commute.
- Video podcasting will be the next big thing in podcasting.
What Should You Know Before Starting A Podcast? (13:53)
- Use a podcast as a growth engine for an existing business
- Be prepared to invest 12 months of time to gain traction, then reap the benefits of compound interest.
- Releasing one episode a week is the best way to start.
- Episodes that run for between 20-45 minutes have the best success.
- Record your intro after the interview is complete so you can really highlight some of the golden nuggets that listeners will receive by consuming the full episode.
- Set aside 1-2 days per month and record all your episodes during that time, and create a month's worth of content in a day.
How Do You Decide What Content To Make? (19:14)
- Make content your audience wants to consume!
- Use Buzzsumo or Ahrefs to find out what content is performing well.
- Use Google Keyword Planner to find out what people are searching.
- Email your list and ask them what they would like to learn more about.
- Research Quora and Reddit to find out what topics people need help with.
What Equipment Do You Need To Start A Podcast? (25:35)
- Webcam - Logitech C920 or C922, or Logitech Brio.
- Microphone - Audio Technica ATR 2100.
- Recording video - Zoom.
- Recording Audio - Audacity.
Note: This is a bare-bones approach that, at the time of publication will cost around $200AUD.
How Do You Edit Each Episode? (28:01)
- Recording the episode is the easy part, editing it well is the most important step.
- Someone needs to adjust and balance the volume, and run a high pass over the audio.
- Use a syndication platform such as Omny to distribute each episode across iTunes, Spotify, Google, Stitcher, and more.
- Create ‘show notes’ that tell a potential listener what the show is about.
- Create an image thumbnail with the title of each episode.
What Are The Best Ways To Reach New Listeners? (31:02)
- Recording video is the simplest way to stand out from the crowd.
- Make trailer/teaser snippets for social media, then link to the full episode.
- Publish each episode in full, natively, on platforms such as Facebook and YouTube.
- Boost each episode to your target market.
- Retarget to people who have already consumed your content.
- Only feed traffic into your funnel from people who have consumed your content.
How Can You Grow A Podcast Organically? (38:00)
- Invite industry leaders to be a guest on your show.
- Reach out to other podcast owners and pitch them to be on their show.
- Use guest appearances on other shows to build backlinks to your website.
- Look for big names who are launching a book, as they will want to appear on shows to talk about their book.
- Stack all these approaches (even stack paid and unpaid) on top of each other to create even more leverage.
If you are interested to learn more about how your business can profit from podcasting, then visit valhermedia.com for more. See you in the next episode!
See omnystudio.com/listener for privacy information.