Better Proposals with Adam Hempenstall
Marketing From The Trenches Podcast
A closed deal starts with a good pitch. Good pitches come from good proposals. But how do you create proposals that will get you more customers and leads? A lot of businesses have gotten used to the customary proposal where they read the first page, the last page, and then make a decision of whether it’s a yes or no.
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How to Outsource Your Marketing with Linh Podetti
Marketing From The Trenches Podcast
With outsourcing, businesses have found a way to gain leverage but with lower costs. The question is, how do you find the perfect person for your team? Where do you get high-quality members who will give you high-quality results?
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Business Models, $1M in Amazon Sales, and Incentive Marketing with Greg Cassar
Marketing From The Trenches Podcast
Marketing is not the only crucial aspect of a business. You also need the right business model for your strategy to work. Aside from these factors, a business owner must possess the right mindset and sufficient knowledge to manage the company better.
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SEO with James Norquay
Marketing From The Trenches Podcast
SEO is the current trend that online businesses utilize to get more leads and scale. However, I’ll be the first to admit that SEO is not my specialty. But although I’ve got a very limited understanding of making SEO work, a good friend of mine is an absolute expert at it.
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Master Your Sales (One Call Sales Process) with John Logar
Marketing From The Trenches Podcast
Today’s guest is one of my mentors, John Logar, the founder of Consulting Unleashed. When I first started in this industry, I knew absolutely nothing about being in business. But John—being one of the top guns in marketing—reshaped the way I thought about sales. He turned me from a geeky dude into a decent salesperson.
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Common Website Mistakes That Are Hurting Your Marketing And Simple Fixes
Marketing From The Trenches Podcast
Every website has backend support. It’s impossible not to have one. The backend support is responsible for how your site is presented to users. However, there are some things we end up doing that end up breaking our websites more than fixing them.
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Marketing Chat - What's Working For Facebook Ads And Why Simple Ads Are The Way To Go
Marketing From The Trenches Podcast
Everybody’s into the world of online marketing nowadays. Even small businesses have a place online where they market the products they offer. That’s why today’s episode will surely be interesting and informative for everyone who is using Facebook ads at the moment, or those who have eCommerce sites.
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Marketing For Mortgage Brokers AND Why Courses
Marketing From The Trenches Podcast
In today’s episode of Marketing From The Trenches, I’ll be speaking to Marius du Preez, a good friend of mine and an expert when it comes to marketing for mortgage brokers. Marius is currently the director and in-charge of Lead Generation for Swell Marketing. We’ll be tackling valuable information regarding the current mortgage industry.
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Using Content To Get 3M Views A Month + How To Sell Out Events
Marketing From The Trenches Podcast
How do you define a great marketer? Is it from the assets he’s acquired? From the websites he’s built? Or do you have to be well-known in the industry to be considered one? If those are the criteria, then we have just the right person to talk to you about marketing today.
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Personalising Done Right And Tools To Help With Email Outreach
Marketing From The Trenches Podcast
One of the core strategies that big companies use to scale their businesses is direct outreach. If this strategy is done right, it is proven to be effective in building a name for your brand. However, if done wrong, you can ruin your brand altogether.
info_outlineAlmost all startups have difficulty positioning themselves and their products on the leaderboard, especially if they have big and dominant competitors. Questions like "How can we stand out?" and "How can we beat our competitors?" come to the minds of novice entrepreneurs. So with limited budget and resources, how can you attract potential clients and convert them into leads?
In this episode of Marketing From The Trenches, I will be giving an overview of how you can make your company stand out from the rest. Be sure to tune in to the whole episode for a more in-depth discussion about the topic.
How To Tell Stories (1:23)
- Get creative and innovative with sales talk.
- Consider the following factors—practical copywriting, incorporation of psychology, and stating what your business could offer.
- Incorporate examples in the market and weave them into a story.
- Let your clients understand, trust, and like you and your products or services.
- Create human-centered stories to make your clients want to do more business with you.
How To Approach The Market (2:13)
- Small businesses can never outplay the leading and dominant competitors—how can you go against them?
- Change everything about your company.
- Modify the way you talk about yourself, your customers, and team.
- Apply the three-point principle to build connections, authority, and trust.
- Give focus on empathy, on yourselves, and the customers.
- Appear more genuine and approachable.
How To Position Yourself In The Market (11:56)
- Traditional sales talk: the benefits of their products or services, tax minimization, and possibly less costly and time-consuming operational processes.
- To carve yourself a high position in the market: go against the traditional way.
How To Write Your Copy (12:58)
- When writing your copy, consider the three-point principle, the market, and the common enemy.
- Your competitors are your common enemies.
- It is vital to effectively show how and why you are different.
- This includes a reason for starting your business, the inefficiencies of other leading companies, and how your business can rise above your competitors in the most cost-effective way as possible.
If you are interested to learn more about how your company can stand out from the rest, then do not hesitate to contact me. I would love to share my experiences and insights about marketing to help you and your company grow.
Visit https://www.growthlabz.com. I look forward to answering your questions. See you in the next episode!
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