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EP 129 3 reasons why no one is buying what you're selling

Authentic Influencer Podcast

Release Date: 03/02/2021

EP 135 Why having a Clear vision Matters show art EP 135 Why having a Clear vision Matters

Authentic Influencer Podcast

In episode 135 Brooke talks about the importance of having a clear vision and why that even matters. What is it that you're trying to create in your business and what is your WHY? 

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EP 134 How to make real connections through LinkedIn show art EP 134 How to make real connections through LinkedIn

Authentic Influencer Podcast

In today’s Podcast 134, Brooke has a conversation with Anne Stefanyk, CEO/Founder of Kanopi Studios, a company that specifically helps clients that want to make an impact on the web.  She finds that a big part of scaling and growing a business is leveraging LinkedIn to make connections.

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EP 133 Lean into Fear to Become the Best Version of Yourself show art EP 133 Lean into Fear to Become the Best Version of Yourself

Authentic Influencer Podcast

In today’s Podcast Brooke interviews Amber Dorton who shares her inspirational journey of overcoming fear and becoming confident and successful.Amber hopes that by sharing her story she can help even one person realize they already possess a talent or strength within them to act on their dream.

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EP 132 How to get customers through Social Media Posts show art EP 132 How to get customers through Social Media Posts

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Podcast 132 is another episode of “Spam Squad” where Brooke dives into how to get customers on Social Media without being spammy and how to post authentically.

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EP 131 Unlock the Secret of Getting It All Done show art EP 131 Unlock the Secret of Getting It All Done

Authentic Influencer Podcast

In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred dancers coming. She now owns and operates two performing arts academies in Milwaukee and has about a thousand dance and music students that come every week. 

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EP 130 How to Communicate Effectively through Hard Conversations show art EP 130 How to Communicate Effectively through Hard Conversations

Authentic Influencer Podcast

Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say. 

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EP 129 3 reasons why no one is buying what you're selling show art EP 129 3 reasons why no one is buying what you're selling

Authentic Influencer Podcast

In Podcast 129 Brooke talks about the three reasons why people aren't buying from you.  In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.

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EP 128 Creating Your Own Offer to Scale show art EP 128 Creating Your Own Offer to Scale

Authentic Influencer Podcast

In this podcast Brooke and Carrie Lupoli chat about how important it is to have your own offer when it comes to building your network marketing business. Carrie is a  health and nutrition coach and a former educator as well. She has a way of teaching health and nutrition that most people don't. 

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EP 127 How to reclaim your confidence so you can  show up boldly, and authentically show art EP 127 How to reclaim your confidence so you can show up boldly, and authentically

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In today’s Podcast Brooke is talking with Rochelle Marie about how we can be more confident in what we're doing and show up more authentically. Rochelle is from New Zealand and currently lives in Australia. She is an internationally selling author and has a post grad certificate in Career development and education. 

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EP 126 Don't be a spammy weirdo when you cold message people show art EP 126 Don't be a spammy weirdo when you cold message people

Authentic Influencer Podcast

In Podcast 126 Brooke shares the first episode of Spam Squad, where she teaches how to not be spammy, but still, get results. She walks through the psychology and motives of messaging and what it is you’re trying to accomplish and how to do it in an authentic way. 

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3 reasons why no one is buying what you're selling

 

“You will never, ever, ever be successful marketing to the masses.”

 

Brooke Elder

 



In Podcast 129 Brooke talks about the three reasons why people aren't buying from you.  In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.

The problem with all of that is you are marketing to the masses and you cannot market to the masses. 

 

You will never, ever, ever be successful marketing to the masses. It's just not going to work. You don't have enough money. You don't have enough time. It's just not going to work. So why, what are the three reasons why people are not buying from you?

 

“You need to know who it is that you are marketing to.” - Brooke Elder

 

Who is your person? Who is your avatar, who is your target audience? Who is the person that you're really trying to help? That's the thing that you need to identify first.

 

When you're just leaving business cards in library books, or leaving your catalogs at doctor's offices, things like that, you're marketing to everyone. You're not marketing to your target audience. And you can't just say like, Oh, I'm marketing to moms, because that's 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really?

 

Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that's the only thing that you ever talk about.

 

Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people. 

 

Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that's what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing. 

 

“When you come from a place of a servant heart you start showing people the value that you truly have.” - Brooke Elder. 

 

The third reason why people are not buying from you is because you are not communicating your value.  This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives.




How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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