EP 129 3 reasons why no one is buying what you're selling
Release Date: 03/02/2021
EP 172 Final Episode
Authentic Influencer Podcast
Final Episode
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EP 171 Choosing the Right MLM company
Authentic Influencer Podcast
So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company, and what things to look for.
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EP 169 Building a Personal Brand is easier than you think
Authentic Influencer Podcast
In Podcast 169 Brooke has a conversation with Tacie Avedikian on a topic that is something that so many network marketers need. That topic is personal branding.
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EP 168 How to Cold Message People Properly
Authentic Influencer Podcast
Today’s Podcast 168 brings another episode of The Spam Squad where Brooke takes spammy messages that other people have sent and breaks them down and talks about why they are spammy.
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EP 167 So You Want to Start A Side Hustle
Authentic Influencer Podcast
Today’s Podcast is number 167. Brooke has a meaningful conversation with a Midwestern husband & wife duo, Craig Clickner & Carrie Bohlig. They realized that if they wanted to create an exceptional life with choices and autonomy, they had to go out of bounds on the mainstream “go to school and get a good job” adage. Since they were not hardcore enough to quit their jobs and attempt to gut out a startup, they instead jumped into the world of moderate entrepreneurship
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EP 166 Get your Calendar FULL of Booked Parties
Authentic Influencer Podcast
Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.
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EP 165 How to Reach out to Influencers to Join Your Team
Authentic Influencer Podcast
Podcast 165 brings us another episode of the Spam Squad where Brooke breaks down an actual spammy message she found on Social Media.
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EP 164 Overcoming your own expectations to Find Success
Authentic Influencer Podcast
When people first start a business in network marketing sometimes they think it will be easy if they just follow the script and instructions from their upline. That is not so!!!! In Podcast 164 Brooke interviews Kelly Cable who is an amazing example of someone who has overcome the challenges of building a successful business.
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EP 163 Your Business must change in this ever-changing environment
Authentic Influencer Podcast
With Covid and the other challenges of the world the last few years the way to work a network marketing business has changed drastically. The old traditional ways of building a business are no longer successful and businesses have had to pivot.
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EP 162 How to promote your new business without being spammy
Authentic Influencer Podcast
Podcast 162 brings you another episode of the Spam Squad! Brooke walks through what you should and what you shouldn’t do to promote your business without being spammy!!
info_outline3 reasons why no one is buying what you're selling
“You will never, ever, ever be successful marketing to the masses.”
Brooke Elder
In Podcast 129 Brooke talks about the three reasons why people aren't buying from you. In our network marketing businesses we are always trying to get customers, to get people to see our products and to just get our name out there.
The problem with all of that is you are marketing to the masses and you cannot market to the masses.
You will never, ever, ever be successful marketing to the masses. It's just not going to work. You don't have enough money. You don't have enough time. It's just not going to work. So why, what are the three reasons why people are not buying from you?
“You need to know who it is that you are marketing to.” - Brooke Elder
Who is your person? Who is your avatar, who is your target audience? Who is the person that you're really trying to help? That's the thing that you need to identify first.
When you're just leaving business cards in library books, or leaving your catalogs at doctor's offices, things like that, you're marketing to everyone. You're not marketing to your target audience. And you can't just say like, Oh, I'm marketing to moms, because that's 40% of the population, maybe you need to go more granular than that. You need to start thinking deeper and deeper. Who is that person really?
Another reason no one buys from you is no one knows who you are. This goes into why we need to quote unquote, get our name out there. But how do you get your name out there? You identify what is that one problem that you solve and that's the only thing that you ever talk about.
Once you have established your target market and what you have to offer to solve their problem, you need to focus on those people.
Having a website and a Facebook group that is very specific about the problem you solve is how you get your name out there. Everyone will know that that's what you are all about and you are going to be getting a ton of referrals. Then when you do post on social media you are going to be able to be seen as the expert in that one thing.
“When you come from a place of a servant heart you start showing people the value that you truly have.” - Brooke Elder.
The third reason why people are not buying from you is because you are not communicating your value. This is where you start thinking about how can the unique gifts, talents, and strengths that you have serve others and help others. . If you want more tips like this, make sure you join the Authentic Influencer Marketing Facebook group which shares a ton of trainings and different lives.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
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