MaxBet Podcast
G2E is a marathon disguised as a trade show, and Mike McKiski has some thoughts on how to survive it. Mike is back on MaxBet for our pre-G2E episode to talk about the advice he gives G2E rookies, dinners vs. parties, pacing yourself, getting enough sleep and the deeply suspicious people who somehow manage to do all of it and rally again the next morning. We also get into Bluberi’s “Gucci Row” era, how the company has grown to ten studios with double-digit year-over-year growth, and what they’ve been working on ahead of this year’s show. That includes Sir Mix-A-Lot games,...
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The gaming industry has no shortage of lists, and frankly, we didn’t want to be left out. So Fiona Power joins Hillary McAfee to hand out honors including Best Industry Feud, Industry Badass, Best Booth, the Get Shit Done Award, Best After Party, Best Dressed, Industry Mom, Industry Dad, and several other categories of enormous cultural importance. The criteria were simple: preferably someone who hasn’t already won everything, ideally not C-suite (two people snuck past us on that one, but the rest of you have had your moment in the sun), and absolutely no assholes. The winners receive the...
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Sue Schneider was building the iGaming industry in the mid-90s, before most people had an email address. She’s watched it grow from an unregulated frontier into the highly regulated global industry it is today, and she has some thoughts about what we gained and what we may have lost along the way. Sue joins MaxBet to talk about the early days of online gaming, the rise of regulation and whether the industry has made it too difficult for new companies and new ideas to break through. We also get into prediction markets, sweepstakes, state vs. federal regulation, why she never thought U.S....
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What happens when you build a startup in a category most of the industry is still trying to understand? Desiree Dickerson, CEO and Co-Founder of Thunder, joins MaxBet to break down skill-based gaming, how Thunder solves player liquidity through cross-operator matchmaking, and why operators, lotteries, sportsbooks, and sweepstakes companies are paying attention. We also discuss startup pivots, product-market fit, industry education, and the realities of building a business where the rules are still being written. Plus: rapid fire, conference pet peeves, tarantulas, business cards, and an...
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Subtlety isn't exactly a MaxBet core value, so we start with the obvious question: Why are operators leaving the AGA? After surviving the opening question, Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, sticks around to talk about why more states still haven't legalized iGaming, what's keeping legislation from moving, the tax revenue states may be leaving on the table, and why prediction markets have become one of gaming's biggest debates. As always, we wrap things up with a rapid-fire round covering everything from Google Meet...
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AI has become the answer to just about everything. Need to cut costs? AI. Need to grow revenue? AI. Need to impress your board? AI. The problem is, very few people can explain where the ROI actually is. This week on MaxBet, Hillary McAfee sits down with Cris Kuehl, Chief Data & AI Officer at Continent 8 Technologies, to sort through the questions gaming executives are asking behind closed doors. Where should companies be investing in AI? Where should they absolutely not? Does every company need a Chief AI Officer? What should startups be doing today so they don't get left behind tomorrow?...
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Simon Thomas owns the Hippodrome Casino, one of the most iconic gaming and entertainment venues in the world. Located in the heart of London, the Hippodrome attracts a third of all casino admissions in the city and has become known for doing things differently. In this episode of MaxBet, Simon joins Hillary McAfee to talk about building a business around experiences, why most problems have a solution if you're willing to find it, and how the Hippodrome grew into a destination that combines gaming, sports betting, restaurants, bars, live entertainment, and hospitality under one roof. They also...
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If you care about slot floor strategy, which features are actually working, or just want to hear your favorite games and suppliers come up in the conversation, this episode is for you. Brendan Moore from Eilers & Krejcik Gaming joins MaxBet to break down the games, mechanics, cabinets, and features getting real traction on casino floors right now. Brendan gets into the suppliers, the games climbing the charts, the mechanics players are responding to, and the features proving they actually have staying power. We talk about what Konami, AGS, Sega Sammy, Bluberi, IGT, Aristocrat, and Light...
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Everyone’s talking about AI in gaming. Most of it sounds impressive. Not all of it is real. This is Part 3 of our WTF with IGI series where we bring the data people in to talk to the rest of us. Turns out, having an AI strategy is more than just telling your employees to use ChatGPT like Google. We break down IGI’s latest research and get into what operators and suppliers are actually doing with AI right now. What’s working, what’s not, and where there’s still a pretty big gap between what people say they’re doing and what’s real. We also get into iGaming vs land-based, which is...
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Here’s what actually happened in gaming this week, minus the polished version. Top 5 Stories for the beginning of May 2026: 1. FanDuel replaces Amy Howe as CEO - What does this mean? 2. What happened with Prediction Markets - still messy but printing $$? 3. UFC betting under the microscope (again) 4. Don't F*** with Canada: a reminder that regulation is not a suggestion 5. Wynn Al Marjan announces moderate delays. (Which in development terms means “everything is fine” said through slightly clenched teeth) IGT is a proud partner of the MaxBet Podcast. They’re celebrating 30 years...
info_outlineIn this episode Brooks Pierce, President and Chief Operating Officer at Inspired Entertainment, joins the boys to discuss how horse racing set the stage for one of the largest companies in our business, why virtual sports might be the multi-billion dollar industry you have never heard of, and why the pub business is poised for huge growth.